Azaria van Niekerk

Azaria van niekerk

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location of Azaria van NiekerkGaborone, Botswana
Followers of Azaria van Niekerk359 followers
  • Timeline

  • About me

    MBA | BCom International Business | Sales Manager - PepsiCo

  • Education

    • Highschool lichtenburg, south africa

      2006 - 2010
      Matriculated
    • Mancosa

      2020 - 2022
      Bachelor of commerce - bcom international business
    • Liverpool john moores university

      2023 - 2024
      Master of business administration - mba business, management, marketing, and related support services
    • North-west university / noordwes-universiteit

      2011 - 2013
      Bachelor's degree arts in human movement sciences and psychology
  • Experience

    • Ca sales and distribution company (unilever)

      Aug 2014 - Mar 2018
      Regional sales manager

      Role & Key functions:• Personnel management: Five (5) Reps reported to me whilst I was in charge of Unilever Foods (2014-2016); and six (6) Reps reported to me when I was in charge of Unilever Personal Care (2017- March 2018)• Promotion and Store Compliance management with different customers (i.e. PnP, Shoprite, CBW, IBC, Choppies Group, Elite and UMS)o Key Achievement: met all targets at all times• Fiscal responsibility – responsible for total budget of P12m-P16m per month• Project Management of all customer promotions. Analyse key customer sales performances• Negotiate and manage trading terms, prices and forward shares• Identify competitive gaps and growth opportunities• Ensure customer satisfaction and resolve customer complaints timeously through regular contact• Compile sales statistics and reports• Administer trade marketing admin for Unilever products and ensure perfect store compliance.• Develop and implement plans to grow brand awareness• Manage promotional grids and front-end logistics• Analyse competitor activities and prices• Negotiate to achieve financial and market share objectives• Participate in product innovations and promotions• Responsible achieving service levels as per customer expectations• Control working capital i.e. returns from stores• Responsible for achieving planned budgets and scheduled projects on time• Manage performances of in-house team• Formulate and manage sales plans i.e Targets, prices and promotionso Key Achievements:Annual Growth 2014 – 11% (Unilever Foods)Annual Growth 2015 – 12% (Unilever Foods)Annual Growth 2016 – 15% (Unilever Foods)Annual Growth 2017 – 3% (Unilever Personal Care) Show less

    • Pepsico

      Apr 2018 - May 2023
      Sales manager essential foods

      Sales Manager overlooking the essential foods category in Botswana (Maize, Wheat, Sorghum, Sugar, Rice and Pasta).Role & Key functions:• Analyse key customer sales performances• Negotiate and manage trading terms, prices and forward shares• Identify competitive gaps and growth opportunities• Ensure customer satisfaction and resolve customer complaints timeously through regular contact• Compile sales statistics and reports• Administer trade marketing admin for essential foods products• Develop and implement essential foods-brand plans• Manage promotional grids and front-end logistics• Analyse competitor activities and prices• Negotiate to achieve financial and market share objectives• Participate in product innovations and promotions• Responsible achieving service levels as per customer expectations• Control working capital i.e. returns from stores• Responsible for achieving planned budgets and scheduled projects on time• Manage performances of in-house team• Formulate and manage sales plans i.e volumes, prices and promotionsKey Achievements• 2017/2018 financial year: Basket growth of 8%• 2018/ongoing financial year: Basket growth of 12% YTD ongoing.• Got demand accuracy from below 50% to above 80% • Dropped returns from stores to below 1% on a monthly base. Show less

    • Parrot products (pty) ltd

      May 2023 - Apr 2024
      Branch manager

      1.Directing and managing all operational aspects such as distribution operations, human resources, customer service, administration, and sales.2. Assessing the condition of the local market and identifying current and prospective sales opportunities3. Making forecasts, business plans, and financial objectives to meet goals and metrics4. Providing branch’s personnel guidance, development, coaching, and motivation5. Finding key areas of improvement and channel corrective actions that can meet challenges and optimize growth opportunities.6. Sharing key details with Parrot Product headquarters on effective practices, business opportunities, competitive intelligence, and needs,7. Solving all the customer and employee satisfaction issues8. Following high ethical standards, and complying with all regulations/applicable laws9. Making efforts to optimize the presence and reputation of the branch and company.10. Being aware of competing markets and offering reports on market movement and penetration Show less

    • Pepsico

      May 2024 - now
      Sales manager essential foods

      Sales Manager Essential Foods (Sorghum, Rice, Pasta and Raw Beans).Role & Key functions:• Analyse key customer sales performances• Negotiate and manage trading terms, prices and forward shares• Identify competitive gaps and growth opportunities• Ensure customer satisfaction and resolve customer complaints timeously through regular contact• Compile sales statistics and reports• Administer trade marketing admin for essential foods products• Develop and implement essential foods-brand plans• Manage promotional grids and front-end logistics• Analyse competitor activities and prices• Negotiate to achieve financial and market share objectives• Participate in product innovations and promotions• Responsible achieving service levels as per customer expectations• Control working capital i.e. returns from stores• Responsible for achieving planned budgets and scheduled projects on time• Manage performances of in-house team• Formulate and manage sales plans i.e volumes, prices and promotions Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Azaria van Niekerk
      Annual Growth Achievements - 2014 Annual Growth 2014 – 11% (Unilever Foods)