Jennifer Rodriguez

Experience

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  Royal Caribbean Cruises, Ltd.

  Jun 2009 - Oct 2010

  Segment and Multicultural Marketing Coordinator

  Developed integrated marketing campaigns targeted to niche consumers within multicultural segment demographics. Pioneered entry into US Hispanic Product Integration with National TV networks, increasing sales in key markets and implemented research initiatives that rendered 25% growth in global reach to new consumers.

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  Red Bull Records & Grace Culture Marketing

  Jun 2012 - Aug 2013

  Project Manager & Marketing Consultant

  Directed strategic positioning for high profile brand partners and artists in entertainment, fashion, art, and urban culture under the independent record label subsidiary of Red Bull and its boutique marketing agency.

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  SEPHORA

  Sept 2013 - Oct 2015

  Account Executive

  Managed brand partnerships, product launches, and events; supervised beauty advisors and liaised with corporate marketing to execute creation and distribution of assets, technology resource tools and staff training for 50+ fragrance and cosmetics luxury brands.

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  Celebrity Cruises, Inc.

  Dec 2015 - Jul 2016

  Account Executive: Marketing, Sales & Brand Development

  Assisted Sr. Marketing Director with strategic positioning to drive ROI for two new cruise ship launches in the Galapagos. Oversaw brand and creative development, media and public relations, lead outreach activities, trained staff, performed market research and implemented analyses. Liaised with internal / external stakeholders including: Revenue Management, Product and Web Marketing, IT, Sales, Operations, and travel agencies to uphold consistent creative messaging and drive growth across all channels. Show less

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  Miami-Dade County

  Aug 2016 - May 2018

  Marketing & Communications Manager

  Developed a comprehensive marketing and communications plan for a complex performing arts center, including budget administration for over 350 annual productions. Directed image and branding, corporate communications, website management, research, graphic design, print, social media, advertising and public relations. Managed partnerships with agencies, sponsors, MDC officials and affiliated venues. Reported key performance metrics and implemented strategic results.

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  Broward Center for the Performing Arts

  May 2018 - Oct 2020

  Marketing Manager

  Designed integrated digital and traditional marketing campaigns to drive ticket sales and brand equity for five multicultural performing arts venues ($27M budget), a world-class education center, and four dining facilities. Partnered with in-house programming, corporate partnerships, sponsorships, external affairs, global agencies and affiliates to curate campaigns and patron experiences. Administered marketing budgets and implemented enhancements through measurement of KPIs against sales goals.

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  ArtServe, Inc.

  Nov 2020 - Nov 2021

  Marketing Director

  Lead the organization’s comprehensive advertising and communications plan including strategy, implementation, and budget management to drive revenue growth across all channels (Curatorial, Membership, Grants, Donors, and Facilities). Expanded marketing efforts for existing CRA/Civic/Hotel public art projects and prospected leads to create new revenue opportunities. Responsible for recruiting, hiring, and supervising in-house and third-party entities for marketing support. Developed annual goals and strategic objectives, monitoring KPI’s and enhancing performance to achieve results. Show less

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  JR Creative Consulting, LLC

  Nov 2021 - now

  Founder

  Founding member providing marketing and communications professional services to a variety of clients in varying industries. Lead efforts to develop marketing and media strategies and provide strategic guidance for campaigns and media coverage goals. Help guide accounts and monitor timeliness, organization, project management, contracts and negotiations, special projects, reporting and results.

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  Adrienne Arsht Center for the Performing Arts of Miami-Dade County

  Jan 2023 - now

  Marketing Director