Henry Getson

Experience

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  YouTube

  Dec 2020 - Jan 2024

  YouTube Channel - Henry Getson

  https://www.youtube.com/@henrygetsonCultivate a thriving community of almost 4,000 subscribers by personally interacting with viewers through comments to optimize engagement Utilize analytics, marketing, and advertising skills by studying data charts, creating campaigns and challenges to promote the channel, and evaluating different text and font techniques to drive growthAchieved 2,000 subscribers in two weeks by implementing highly engaging video hooks to grab attention

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  The 1912 Club

  Apr 2022 - Aug 2022

  Bag Room Attendant
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  Philadelphia Cricket Club

  Jun 2022 - Aug 2022

  Caddie
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  Birthright Israel Foundation

  Jun 2023 - Jun 2023

  Content Creator Intern Birthright Israel

  Captured photographs and videos of 40 college students during an enriching trip to IsraelEdited photo and video content, turning raw footage into emotionally charged social media posts for Birthright IsraelReceived an award for a standout video from among over 500 trips during the summer

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  Camp Canadensis

  Jun 2023 - Aug 2023

  Overnight Camp Counselor

  Served as a leader for a bunk of ten teenage boys, provided mentorship, offered emotional and social support, and utilized conflict management skills to help campers resolve disputesComposed the bunk’s dance routine for a camp-wide competition that led to a first-place win over 49 other bunks

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  PSAMA - Penn State American Marketing Association

  Aug 2023 - Apr 2024

  Managing Director - Digital Marketing and Advertising Division

  Lead a division of 50 students working on three projects including recruitment, social media, and small business supportPlan a week-by-week schedule, speakers to reinforce topics, and a budget for the yearAdvocate to classrooms of potential student members on a weekly basis to enhance PSAMA recruitment initiativesSelected to represent PSAMA at the American Marketing Association International Collegiate Conference in April 2024 to facilitate networking opportunities with students nationwide and with marketing industry leaders Achieved platinum status as one of only two PSAMA members out of 217 students, demonstrating exceptional commitment by participating in division meetings, professional development events, community service initiatives, and member relations gatherings Show less

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  Penn State Smeal College of Business

  Sept 2023 - Dec 2023

  Marketing Reseach Assistant

  Performed a field study determining if saying “thank you” would increase consumer adoption of reusable containers in university dining hallsCollected and analyzed sentiment on student attitudes and emotions towards the containers, and adjusted sales pitch to cater to each consumerEvaluated the best product display alternatives to increase adoption and grab consumer attention

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  Quantum Strategies

  Dec 2023 - Apr 2024

  Marketing Intern

  Strategically revamped social media content by repurposing one blog post into five short-form marketing videos under CEO guidance Crafted professional-grade videos utilized in client acquisition demos to illustrate Quantum’s value proposition and expertiseImplemented High-Level Marketing software to develop and pre-schedule social media posts aimed at attracting leads for the HR consulting business

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  NFI

  May 2024 - Aug 2024

  Transportation Management Intern

  Managed an end-to-end supply chain account for a national manufacturing company, communicating both upstream and downstreamDeveloped a continuous improvement strategy which expanded lead times, saving the client thousands of dollars per week by finding the lowest and most reliable freight pricesCreated a daily carrier pickup report which improved the client’s on time pickup rate by 4%Consolidated shipments going to the same bakery, saving the client more than $50,000 in shipping costs over a 3-month periodEngaged in multiple department meetings including marketing, brokerage, asset management, port services, global, real estate, and warehousing Show less