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Alfred ZA

Alfred ZA

Manager Business Segment Marketing

Followers of Alfred ZA2000 followers
location of Alfred ZARiyadh, Saudi Arabia

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  • Timeline

  • About me

    Director Channel Performance Management @ Mobily | Strategic Planning, KPIs, Operations, Leadership

  • Education

    • ESCA, Business School - National Polytechnic Institute (INP-HB), Ivory Coast

      1998 - 2003
      Master's Degree in Business and Management Business Management, Marketing, Sales, Finance

    • INP- HB : National Polytechnic Institute, Ivory Coast

      1998 - 2003

    • Lycée Scientifique Yamoussoukro

      1995 - 1998
      A-Level in Science

      High School before University. Maths, Physics and Biology

    • University of Brighton

      2001 - 2001
      Business and Languages

      Activities and Societies: English language courses

  • Experience

    • Orange Côte d'Ivoire

      Jan 2004 - Jan 2008
      Manager Business Segment Marketing

      -Value propositions and telco solutions for B2B-Customized packages development

    • Atlantique Telecom - Etisalat West Africa

      Nov 2008 - Dec 2012
      Head of Pricing Division

      Pricing support to 6 OpCos - Cote d'Ivoire, Benin, Togo, Gabon, Niger, CAR- Strategic Planning- Segmentation- Usage behavior scan and opportunities detection- Value propositions development- Business case and CapEx profitability analysis- Budgeting and revenue forecasts

    • Etisalat Group

      Jan 2013 - Dec 2017

      - Designed with OpCos Channel Steering schemes and Incentives for Sales staff- Collaborated to Channel structure design and Distribution strategic projects.- Drove Sales channels performance assessment to detect opportunities and recommend actions- Built up financial models to assess profitability of Shops across Etisalat footprint- Carried out Shops transactions deep dive to bring up transparency on Stores efficiency and areas of opportunities Active contribution to optimization of OpCos profitability through intelligent and effective pricing activities for both Consumer and Business segments - Egypt, Nigeria, Afghanistan- Data & Voice value propositions in highly competitive market- Profitability of tariff plans and profitability optimization actions - Understanding customer products usage partern - Usage based segmentation and niches detection

      • Group Director Sales Channel

        Jun 2016 - Dec 2017

      • Group Manager Sales Channels Development

        Jun 2013 - Jan 2017

      • Group Manager Pricing

        Jan 2013 - Jun 2013

    • Mobily

      Jan 2018 - now
      Director Channel Performance Management & Decision Support

  • Licenses & Certifications