Deep Enrich
Soumil Irap
1000 followers
Mumbai, Maharashtra, India
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About me
Manager - Ad Operation’s | Google Marketing Platform | CM360 | GCM | GTM
Education
University of Mumbai
2013 - 2017Bachelor of Engineering - BE Electronics and Communications Engineering
Experience
LS Digital Group
Nov 2020 - nowProficiently structured and trafficked campaigns on CM360 in accordance with client media plans.Conducted advanced reporting, providing in-depth insights and analysis of campaign performance to optimize ad spends, targeting and ROI.Managed floodlights and variables, troubleshooting and resolving issues to maintain accurate tracking and attribution. Integrating MMPs, DV360, ADH, GTM etc.Utilized audience pooling strategies to segment and target specific user groups effectively.Gained hands-on experience with AppFlyer and GTM, leveraging these tools to enhance tracking.Conducted comprehensive website audits, identifying areas for improvement in site performance, user journeys, and conversion optimization.Regularly interacted with clients to understand their objectives and provided campaign performance updates.Published two CM360 case studies (internal & external) showcasing successful campaigns and their impact on clients' business objectives. Show less
Manager - Ad Operations
May 2024 - nowSenior Specialist - Ad Ops
Apr 2023 - Apr 2024Ad Operations Specialist
Apr 2022 - May 2023Ad Ops Executive
Nov 2020 - Apr 2022
Licenses & Certifications
- View certificate
Google Analytics for Beginners
GoogleSept 2020
- View certificate
The Fundamentals of Digital Marketing
Google Digital GarageAug 2020 - View certificate
Advanced Google Analytics
GoogleSept 2020 
Apple Search Ads
AppleSept 2021.webp)
Campaign Manager 360
Google Digital Academy (Skillshop)Nov 2020
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