Soumil Irap

Soumil Irap

Followers of Soumil Irap1000 followers
location of Soumil IrapMumbai, Maharashtra, India

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  • Timeline

  • About me

    Manager - Ad Operation’s | Google Marketing Platform | CM360 | GCM | GTM

  • Education

    • University of Mumbai

      2013 - 2017
      Bachelor of Engineering - BE Electronics and Communications Engineering
  • Experience

    • LS Digital Group

      Nov 2020 - now

      Proficiently structured and trafficked campaigns on CM360 in accordance with client media plans.Conducted advanced reporting, providing in-depth insights and analysis of campaign performance to optimize ad spends, targeting and ROI.Managed floodlights and variables, troubleshooting and resolving issues to maintain accurate tracking and attribution. Integrating MMPs, DV360, ADH, GTM etc.Utilized audience pooling strategies to segment and target specific user groups effectively.Gained hands-on experience with AppFlyer and GTM, leveraging these tools to enhance tracking.Conducted comprehensive website audits, identifying areas for improvement in site performance, user journeys, and conversion optimization.Regularly interacted with clients to understand their objectives and provided campaign performance updates.Published two CM360 case studies (internal & external) showcasing successful campaigns and their impact on clients' business objectives. Show less

      • Manager - Ad Operations

        May 2024 - now
      • Senior Specialist - Ad Ops

        Apr 2023 - Apr 2024
      • Ad Operations Specialist

        Apr 2022 - May 2023
      • Ad Ops Executive

        Nov 2020 - Apr 2022
  • Licenses & Certifications

    • Google Analytics for Beginners

      Google
      Sept 2020
      View certificate certificate
    • The Fundamentals of Digital Marketing

      Google Digital Garage
      Aug 2020
      View certificate certificate
    • Advanced Google Analytics

      Google
      Sept 2020
      View certificate certificate
    • Apple Search Ads

      Apple
      Sept 2021
    • Campaign Manager 360

      Google Digital Academy (Skillshop)
      Nov 2020