Anupam Deb

Experience

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  Airtel

  Nov 2004 - Apr 2005

  Customer Care Executive

  Attending the calls for the customers and handling the calls.Handing the software's and also doing the provisioning in the software.Attending the calls and achieving the targets as per the monthly wise.Online resolution of the query of customers and look for quality assuranceWork on AHT, Quality analysis, provision in calls and software and at the point solution for customers.

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  Vishal Mega Mart (Airplaza Retail Holdings Private Limited)

  Mar 2008 - May 2009

  Marketing Executive

  Developing strategies for higher and better brand visibility, recall & enforcement with special emphasis on creativity and innovation. Identify the communication strategy by working with Sr. management, different media and ensure cost effective communication whenever required.Undertaking sales trend analysis, market segmentation,Carrying out all brand initiatives in the region; planning, conceptualising & executing ATL & BTL activities, Local festival calendar, and market analysis and trend.E-Commerce –Inditimes, rediff and online portal sales and branding.Handling Consumer durables and home appliances section-sales in the online portal and ensure timely delivery.Coordinating with the advertising agencies for the schemes.Coordinating with the different departments (like FMCG, Apparels, home appliances, home furnishing, lifestyle, Techno-mart) for the schemes. Show less

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  Lifestyle International Pvt Ltd

  Jun 2009 - Dec 2010

  Sr. Executive- Marketing

  Strategic Planning & Product PromotionResponsible for budget allocation of all ATL/BTL communication and implementation for the stores.Working As a Marketing Head in the Store for Lifestyle and Max Rajouri garden Looking after the Loyalty program(the inner circle) for LifestyleThe deployment of all the marketing activities in Lifestyle storeHandling all the BTL activities for DelhiIntegration with analytical marketing for focused data driven campaigns for cross selling to existing baseSpace on hire (SOH) - Co-ordination with brands and negotiating with them for the same. Marketing Strategies / Marketing CommunicationLooking after the Loyalty program(the inner circle) for LifestyleResponsible for budget allocation of all ATL/BTL communication and implementation for the stores.Co-ordination for designing artwork for all kinds of advertising campaigns Emphasize on visual merchandizing and branding for adequate visibility in the store.Promotion Alliances with many brands for space on hire(SOH)Gift vouchers sales and looking for the new clients for achieving the targets.Co-ordinating with advertising & PR agencies for advertisement campaigns store launches & press releases. Brand StrategyConceptualising, planning & organising the things for timely delivery and implementations of POP materials Doing the marketing survey of the competition Enhance brand visibility and strengthen brand position Negotiating with brands for space(SOH) External - Agencies - Advertisement, creative & PR. (PR PUNDIT)Achieving the target of Rs2 cr annually for gift vouchers.Managing marketing activities for 2 branches, MAX LIFESTYLE and RAJOURI LIFESTYLE Done major tie up like TITAN, INDIAN TERRAIN, COLOR PLUS for SOH Formulating annual plans and budgets for the brand for ATL /BTL new campaign with Regional marketing manger Show less

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  RITUWEARS

  Dec 2010 - Aug 2012

  Assistant Marketing Manager

  Job DescriptionPlan and prepare the marketing calendar for mass media campaign for ATL/BTL initiativesLiaise with various media agencies, media houses, outdoor vendors, BTL vendors. Budget allocation and execution - Print, Outdoor, Radio, (Below the lines - POPs)Develop and manage the production of events marketing collateralsPlan and coordination of events' advertising and promotional campaigns.Coordinate and manage media and PR agency to generate coverage and maintain awareness.Consumer Loyalty: Strengthen and increase effectiveness Stay abreast with marketing trends, innovations, communication techniques and any media regulation.All the collaterals, media activities and timely deployment to be ensuredLooking for the new clients in market and sales of Gift cards.Set the target for all the stores and achieving the target for gift card sales.Look for the POP materials for loyalty program and gift cards installed in all the stores and plan accordingly With visual merchandiserKey Result AreasManage advertising and communication in mass mediaDeciding the content, placing of ad, frequency, and medium for advertising as per the budget allocated.Analyse consumer recall of campaign based on consumer loyalty program.Increase the walk-ins, sales, royalty card holders through various marketing campaigns executed.Increase in brand awareness / recall post various campaignsIncrease in walk-ins, sales, membership base post various campaigns.Analyse the decline in sales and walk-ins & design strategies to improve the same.Revenue generation and design programme for members. Key InterfacesInternal - Sr. Management, Category HeadsExternal - Agencies - Advertisement, creative (Vermillion Communication Pvt. Ltd) PR - (WFIVE Communication), Local Vendors for printing of marketing collaterals Show less

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  Arvind Brands

  Aug 2012 - Jul 2013

  Assistant manager

  Loyalty management Consumer Loyalty Promotion Alliances Communication Planning• Possess deep understanding of consumer Loyalty and campaigns done for the members• Deft in formulating strategies & and planning for both ATL & BTL activities.• Looking after the Loyalty program (the Royalty program) and business generation from the same• Exploring and proposing new possibilities and ideas to market the brands in the local market in terms of the alliances.• Competition survey and communication planning for the Brand Arrow and I-Zod• An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude Show less

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  Samsung Electronics

  Jul 2013 - Jan 2018

  Deputy manager

  • Handling the entire region and monitoring the Marketing and brand visibility of the zone with the support of business team• Marketing Budget, Brand Communication, Marketing Promotion - Promotions of Bihu, Durga Puja and Tie up with Local Radio for On-ground activity. Increasing Customer Footfall in Stores• With the edge in Vendor management, Mar-com and Visual merchandising making sure that communication done across channels and analyse results after campaigns and Product launches Show less

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  Samsung Electronics

  Jul 2018 - now

  Sales Manager

  Working as Sales Manager from 2018• Business Planning and Strategy - Utilize the available resources for Maximizing the Sellout* GFK WORKING with Share gain in market.• Heading the territory for distribution and sales and work on Growth on Yearly basis• Sales Negotiation, Key accounts management and Team Lead and motivation.• Drives Sales Strategy in terms of product Launches, Digital launches and Direct the organization for better implementation of Schemes, Product Pricing Policy, marketing Budgets Show less