Digvijay Desai

Experience

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  Mahatma Education Society's Pillai's College of Arts, Commerce and Science

  Sept 2009 - Jan 2010

  Lecturer

  -Biotechnology-Cell Biology-Molecular Biology-Bioinformatics-Biochemistry-Immunology-Applied Genetics

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  Persistent Systems

  Jan 2010 - Aug 2010

  Domain Analyst

  Project - Applied Biosystems | Life Technology - "SOLiD DNA Sequencing"

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  HyperCITY Retail (India) Ltd.

  May 2011 - Jul 2011

  Management Intern

  PRIVATE LABEL ANALYSIS- Pricing and benchmarking "Private Labels" of other retail giants such as TATA Star, Reliance Fresh, Spencer's, Aditya Birla More etc in Mumbai

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  ITC Limited

  May 2011 - Jul 2011

  Management Intern

  SALES- Field / beat sales for Andheri, Bandra, Parel and Dadar circles. Appointment of tag-dealers / CLOs to boost topline.BRANDING AND MARKETING- Brand building of Sunfeast via Word of Mouth & Social (Viral) Marketing.- Field project: Competitive benchmarking with respect to Category Leadership Outlets in Mumbai.LOGISTICS AND SUPPLY CHAIN MANAGEMENT- Studied and worked on improvising sales and distribution for ITC Limited using principles of bullwhip-effect theory in Mumbai suburbs.MARKET ANALYSIS OF SUNFEAST- Studying overall packaged food industry and vis-à-vis positioning of ITC Sunfeast brand & studying competition from industry warhorses viz., Britannia and Parle. Proposed new SKUs at new price points. Show less

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  Alembic Pharmaceuticals Limited

  Jan 2012 - Mar 2012

  Management Intern

  - NEW PRODUCT-LINE LAUNCHWorked on the launch of new portfolio of molecules for a new division (dermatology) of the company. - MARKETING RESEARCHMarketing research for every component of SCM. Brand management and strategic planning to improve penetration and pc contribution.

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  Raymond Limited

  Apr 2012 - May 2016

  Assistant Manager

  As a Management Trainee during my first year at Raymond I was handling sales and marketing functions of the wholesale channel for Mumbai, Maharashtra, Chhattisgarh, MP markets with a total turnover of around 110 cr.I was given additional charge of multibrand retail (MBO) and franchise exclusive stores (TRS) channels of Raymond Ltd. - for Mumbai, Maharashtra markets. - As a Sales Manager of Mumbai area for all three channels handling 6 sub-categories viz., Raymond suiting, Raymond combo packs, ethnic wear, blankets, shawls, bed and bath I was responsible for over 75 Cr to the company's top-line.- Business development: My role also included network expansion by appointing new Tag Dealers and servicing existing ones across Mumbai and Maharashtra to increase secondary sales and to help Wholesale trade. - Product Development: Aiding wholesale trade in developing exclusive / monopoly suiting qualities as per latest fashion / design trends - Account Receivables: I was also accountable for reduction in average number of receivable days, reconciliation of accounts and managing receivables etc.- Other: Branding and VM activity of all retail shops, active and passive inventory management at warehouses, maximization of shelf space, competitor benchmarking and area specific GTM campaign activation was also part of my role. - Post sale servicing by claim settlement and provided a single point liaison between product, marketing, category, supply chain, accounts and other departments from company's end & the dealer. Show less

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  Celio

  May 2016 - Jul 2017

  Deputy Manager

  Business Development & Retail Ops for Distribution, MBO and Franchise channels across India. 2 Distributors33 MBOs2 Franchise

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  Raymond Consumer Care

  Aug 2017 - Dec 2018

  Sales Manager

  I headed sales and operations for pan-India retail network of MBO, TRS (The Raymond Shop) & mini-TRS ie., company-owned and franchise-owned EBOs for Raymond's FMCG business through multiple channels. NPD, GTM strategy & implementation, launching of Luxury Parfum portfolio under the brand names of Raymond Chevalerie, Park Avenue Luxus Maestoso and Park Avenue Allure for international & domestic retail consumption.Handled and grew the business from 7 cr to about 22 cr annually for core brands such as Raymond, Park Avenue, Premium and TrueTone spread across 35 categories for a national network of about 1200+ MBOs and EBOs (The Raymond Shop/ Raymond Retail Stores) either directly or through hub-and-spoke model with 21 distributors. Managed a sales team of 8 TSMs and 30 SRs / TSIs / Promoters.Was responsible for overall channel's P&L, business development, receivables and reduction in avg no of days, topline achievement, secondary sales and ROI management, inventory health, EBIT, gross margins, network expansion, relationship management etc. Show less

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  PUMA Group

  Jan 2019 - Sept 2023

  Sales Manager

  I led multi-channel (distribution, MBO and Franchise SIS) sales & retail operations for Mumbai and Gujarat regions since Jan 2019. I was responsible for the overall P&L of the outright and COFO / SIS business. Since 2019, I successfully managed to drive top line against targets, while keeping GP and receivables under check, grew business even during the pandemic by opening new yet sustainable SIS 360 & Bi-Brand stores. I handled various business activities across functions such as new season product launches and tradeshows, key large format account management, new store launches, merchandise / project planning & execution, accounts and finance, VM planning, negotiations, manpower hiring and training, corporate tie-ups & customized bulk institutional orders, commercials with franchise, warehouse logistics and inventory management for C&F agent, etc., to name a few. I led a team of 11 direct reportees inclusive of Area Sales Managers / Team Leads / Area Sales Executives & 35+ retail brand associates / promoters for my region. Show less

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  Ascent- Group of Companies

  Sept 2023 - now

  National Sales Head

  Building GoChamps & Zamst India brand portfolios for Ascent Sigmax, an Indo-Japanese JV between Ascent Meditech Ltd & Nippon Sigmax as a National Sales Head (omni-channel). Responsible for 1. Business strategy and overall P&L with budgeting and forecast. 2. Channel Sales Management a. Offline - GTM strategy - Network of Sports retailers through general trade distributors, Gym-Fitness Chains, Chemist Chain Stores (Apollo Pharmacy, Wellness Forever, Noble Chemists etc), Institutional Sales. b. Online - Marketplaces (Amazon, Flipkart, Tata 1mg, PharmEasy, NetMeds, Myntra, Nykaa, Paytm, Cred, etc) & D2C ECommerce. 3. Product Management - Pricing, Packaging, NPD, Competition Mapping.4. Brand Management - ATL & BTL, Brand building, Search Engine Marketing, Digital Marketing, Awareness Drive, Performance Marketing, handling marketing agencies, Product shoots, Events, Cataloging etc.,5. Team Building - Currently recruiting & building a strong team of motivated sales & marketing professionals.6. Relationship Management - Liaison between multiple stakeholders like investors, board of directors, management and team, channel partners and end consumers. Show less

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  Mensa Brands

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  National Sales Head - B2B