Hien Luu

Experience

• 

  Xams Solutions

  Jul 2020 - Oct 2021

  Digital Marketing Specialist

  - Create landing pages, write content, and edit videos- Execute Facebook ads campaigns, optimize for sales and efficiency- Support customers, sell online via Pancake

• 

  Xipat Flexible Solutions

  Apr 2022 - Aug 2023

  Product Marketing Specialist

  I am responsible for:- Planning: Create marketing strategies and materials. Work with cross-functional teams, such as the customer service team, to maximize marketing efforts and ensure successful product launches and go-to-market strategies.- Development: Increase app traffic, installs, and revenue through channels such as websites, blogs, social media, and email. Continuously optimize app listings and ads for better conversion.- Optimization: Research customer behavior to understand how they are interacting with the app, initiate changes as necessary, and contribute ideas to the product team.My key achievements:- Ranked as the best staff in the team in Q3 2022.- Organically built a website with nearly 1000 clicks and 150k impressions within 8 months, exclusively through the Google Search engine.- Increased app users from 300 to 900 within 1 year.- Optimized app conversion rates: one app went from 5% to 22%, while another app improved from 17% to over 33%. Show less