
Pradip Chanda
Sales Executive

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About me
State Business Head - Assam
Education

Manipal GlobalNxt University
2010 - 2012• Master of Business Administration
INSEAD
2013 - 2014"Cutting Egde - The Accelerated P&L Leadership Programme""Cutting Egde - The Accelerated P&L Leadership Programme" - May 2013 - Sep 2014 ( Flagship programme initiated by ABG Group)

Indian Institute of Management Ahmedabad
2002 - 2002PG – Management Education Programme (MEP)
Calcutta University, Kolkata
1986 - 1989B A (H)
Experience

Netwok Limited
Jan 1990 - Apr 1991Sales ExecutiveKey Achievement• Achievement of Sales target of the territory.• Participation in different industrial & Trade fairs to organize live demonstration of the product i.e. Electronic type writer to target group.

VIP Industries Limited
Apr 1991 - Sept 2003Regional Sales ManagerCareer Path2001 – 03: Regional Sales Manager, North, based in Delhi1998 – 01: Branch Manager, West Bengal, based in Kolkata1997 – 98: Branch Manager , Bihar, based in Patna1995 – 97: Branch Manager, Odisha, based in Cuttack1994 – 95: Unit Head, South Bengal1993 – 94: Unit Head, North Bengal1991 – 93: Sales Officer, Kolkata & RourkellaKey Achievement• Responsible for sales, budgeting, forecasting, inventory management, field force management, credit management in dealer network, distributor network & retail channel. • Was part of a national project team which worked closely with Accenture to analyse operational efficiency of legacy based trade spends under various heads. It attempted to rationalise costs coupled with challenging established practises and changing the mind-set of doing business in a particular way.• Responsible for the rolling out of exclusive franchise stores of the company i.e. “VIP Lounge” and “VIP World”. Show less

IFB Appliances
Sept 2003 - Feb 2004Regional Sales ManagerKey Achievement • Achievement of sales targets for all category of products i.e. washing machine, micro wave ovens, dryers and dishwashers. Achieving profit target of the Region as per budget.• Key deliverables include formulating and implementing sales development agenda, formulation and implementation of micro marketing programs, new product launches, managing merchandising and merchandise agencies. • Development of alternate channel for generating demand for new category products such as Dish washers. Show less

Idea Cellular Ltd
Feb 2004 - Jul 2012Headed sales and distribution function of Gujarat circle for all product categories i.e. Prepaid, Postpaid, PCO, Data products. Responsibility included designing and implementation of sales processes, development of different programs for acquisition of new customers, incorporating marketing thought through the ‘Lead creation to conversion’ value chain, managing cost of Customer Acquisition (COCA), Recruitment & training of man power.
Associate Vice President – Sales Head, Gujarat Circle
Jun 2008 - Jul 2012Deputy General Manager – Circle Prepaid Sales
Feb 2006 - May 2008Zonal Business Manager
Feb 2004 - May 2006

Vodafone Idea Limited
Jul 2012 - Dec 2018Joint President, Business Head Assam & NE circlesWas responsible for the entire operations and P&L of the business. To lead and guide a team of Circle Functional Heads comprising of sales, marketing, service delivery, Network, commercial, Finance, HR and IT functions to ensure targeted revenue, sales, market share, EBITDA, EBIT are achieved. To strengthen company’s relationship with existing customers and generate long-term value across the customer lifecycle through innovative market penetration strategies supported by strong trade channels and world–class customer, Networks, Human resources and finance management systems. Key Achievement• Gross service revenue has been growing consistently for Assam & NE circles by four times the industry growth rate (CAGR) over the last three years• Creating an engaged workforce has been a key focus area and the circle has been consistently ranked high in employee engagement surveys within Idea. The employee engagement score for 2016 is 95% which is amongst the top 5 circles in the country. Show less

Purple Mobile
Sept 2019 - Jul 2022COO - Global OperationsNext Cellular, an MVNO withtelecom network spreading over 31 countries including UK, EU, USA, Canada, Mexico and South Africa provides mobile connectivity solutions to international travellers coupled with providing Local mobile services in domestic market of South Africa.

Jio
Aug 2022 - nowState Business Head
Licenses & Certifications

Independent Director
Indian Institute of Corporate Affairs
Certified as Idea Six Sigma Green Belt in January 2009.
Idea Cellular Ltd
Languages
- enEnglish
- hiHindi
- beBengali
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