Mal Bailey

Experience

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  Pearson Broadcasting Inc

  May 2004 - May 2006

  Promotions Assistant/On-Air Personality

  Assisted on-air personalities with live on-location broadcasts. Served as studio board operator as needed. Co-hosted the morning show as needed.

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  Mid-West Family (Springfield, MO)

  May 2007 - Feb 2009

  Promotions Assistant

  Assisted on-air talent with live broadcasts, web development, and live appearances and events.

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  Mid-West Family (Springfield, MO)

  Feb 2010 - Jan 2021

  -Aided to over 1.5 Billion single + album sales and streams, Platinum and Multi-Platinum RIAA Certifications, and numerous #1 songs on Mediabase music charts in partnership with Sony, UMG, and WMG-Achieved #1 rating in core demographic by recruiting and coaching team of 7 on-air talents in audio and video content creation for on-air and social media platforms-Grew listenership by 433% by utilizing audience research while developing and implementing new co-marketing strategies in partnership with record labels, promoters, internal sales, and digital departments Show less -Developed and maintained strong relationships with major and independent record labels, venues, and promoters to collaborate with on unique marketing and promotional campaigns.-Compiled and produced audio and video elements efficiently and successfully for various on-air and online content projects daily.-Brainstormed and implemented creative content and event concepts and themes to engage audiences.-Managed website and social media updates and content libraries.-Wrote and designed all email marketing for monthly newsletters to subscriber database, getting Program Director approval. Show less

  • Program Director

    Aug 2017 - Jan 2021

  • Music Director

    Mar 2013 - Aug 2017

  • On-Air Personality

    Feb 2010 - Mar 2013
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  Gateway Real Estate

  Jan 2021 - May 2023

  Lead Buyers Agent - Gateway Real Estate

  -Negotiated $10M in client contracts (50 homes) while managing contract transaction details, deadlines, and confidential information-Founded the first mental health fund for realtors in the nation by assessing essential needs in the industry and gained $40k in funding by leading, planning, and executing fundraising events-Founded the first community fridge project in Southwest Missouri to alleviate food insecurity within underserved neighborhoods

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  IT'S OKAY MGT

  Jan 2021 - now

  Music Industry Consultant

  -Grew clients’ gross revenues by 233% YoY through one-on-one consulting and industry education, providing best practices and strategies in artist and brand development -Increased clients’ social followings by 241% YoY by providing organizational systems, creative direction, recent trends and best practices for social media platforms-Founded IT’S OKAY FRIENDS: The Queer Music + Creative Network to foster relationships and collaboration between musicians and creatives in the Los Angeles area and worldwide Show less

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  NTWRK

  Sept 2023 - now

  Brand Ambassador

  Supported pop-up events and order fulfillment for: Rolling Loud, Madonna, Post Malone x Dallas Cowboys, 50th Anniversary of Hip-Hop x Amazon and Audible, Trippie Redd's Toy Shop Speakeasy, and more

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  MediaRow LLC

  Apr 2024 - now

  Social Media Manager

  -Responsible for managing client postings across various social media platforms including Instagram, Facebook, and TikTok. -Closely monitoring all social accounts, actively engaging with audiences, and staying updated on the latest developments in clients' social media calendars. -Conduct market and audience research to assist clients in expanding their reach and targeting specific demographics. -Create visually appealing content and graphics for social platforms-Generate analytic reports to track performance and inform future strategies Show less