
Mallika Singh
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About me
Communications Specialist
Education

SYMBIOSIS INTERNATIONAL UNIVERSITY
2009 - 2011MBA in Communication Management Advertising and PR
SYMBIOSIS INTERNATIONAL UNIVERSITY
2009 - 2011Master of Business Administration (M.B.A.) Communication and Media Studies
Experience

Symbiosis Institute of Media and Comunication
Jan 2009 - Jun 2011StudentMBA in Communication managementSpecialization PR

India Yamaha Motor Pvt. Ltd.
Oct 2009 - Nov 2009TraineeCase study on digital branding and its role in influencing the consumer and a contributor to experiencing the brand Yamaha.

Moser Baer India Ltd
Dec 2009 - Jan 2010TraineeAs a part of the internal communication team I was trained to develop communication messages across platforms as a PR tool.

Honda Cars India Ltd
Apr 2010 - May 2010InternInterned as a part of the PR and communication department and was actively dealing with the online branding, competitive analysis of the recent Honda Jazz launch. I was also required to conduct a dealer research survey to understand and unravel the point of purchase communications at Honda Siel dealers.

Innobella Marketing and Entertainment Solutions Pvt Ltd
Jun 2011 - Feb 2012Key Accounts Manager Renault (Mall Activation in sync with F1) Toyota Etios Rural Marketing campaign Maruti Suzuki- A-Star Whackipedia BTL activity, Estilo and Wagon R mall promotion Akzonobel (ICI Dulux Paints) Dealer promotionsRole and Responsibilities: Planning and management of nation-wide BTL campaigns Designing of experiential marketing campaigns Ideation and execution of events Client servicing/Relationship management

Hyundai Motor India Ltd.
Jan 2012 - Apr 2016Corporate Communication Media Relations: Mainline, business, financial newspapers and ICOTY auto magazine Integrate Communication Platforms to develop strong brand/product messages Award winning maximization strategy development across communication platforms Develop communication tools: Press Releases, Press Notes, Media Pitch Quotes etc Conceptualization and execution National product launches and media test drives Develop strategic and budgeted magazine investment plan Innovative PR practices such as Travelogues and luxury drives with journalists/media Innovative PR Properties: Hyundai i-drive India, Shah Rukh Khan and car roll out plan Media car rotation plan for new and existing products for National and Regional Media Hyundai Fleet Management in Delhi, Mumbai, Chennai, Pune External Newsletter ‘On the Move’for distribution to Hyundai India and Korea Crisis Communication with mainline media inclusive of national and regional media Show less

Honda Cars India Ltd
May 2016 - Jan 2019Corporate Communications - Senior Executive1. Honda Cars India (May 2016-Jan 2019) Corporate Communications- External Communicationa) Handled National & Regional Launches - All- New Amaze, New CR-V, New Civicb) Media kits, Press Release & Press Note materialb) Advertorials in trade magazines and mainline mediac) Corporate social media calendar plan and social media postsd) Auto Expo <content & media mgmt.>e) Business Analyst Meets & Media Plant Shoots- Internal Communicationa) Honda iTV- Weekly episode on internal TV – Content Sourcing, Designing, Packaging and delivery b) In-House Journal ‘New Horizons’- Content, designing, delivery (Flipbook, emailer, print)c) Letters from President Desk & Directors Messages Show less
Licenses & Certifications

Employee of the Year 2015 at Hyundai Motor India
Hyundai Motor India Ltd.
Volunteer Experience
NGO
Issued by Petals
Associated with Mallika Singh
Languages
- enEnglish
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