Mallika Singh

Experience

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  Symbiosis Institute of Media and Comunication

  Jan 2009 - Jun 2011

  Student

  MBA in Communication managementSpecialization PR

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  India Yamaha Motor Pvt. Ltd.

  Oct 2009 - Nov 2009

  Trainee

  Case study on digital branding and its role in influencing the consumer and a contributor to experiencing the brand Yamaha.

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  Moser Baer India Ltd

  Dec 2009 - Jan 2010

  Trainee

  As a part of the internal communication team I was trained to develop communication messages across platforms as a PR tool.

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  Honda Cars India Ltd

  Apr 2010 - May 2010

  Intern

  Interned as a part of the PR and communication department and was actively dealing with the online branding, competitive analysis of the recent Honda Jazz launch. I was also required to conduct a dealer research survey to understand and unravel the point of purchase communications at Honda Siel dealers.

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  Innobella Marketing and Entertainment Solutions Pvt Ltd

  Jun 2011 - Feb 2012

  Key Accounts Manager

   Renault (Mall Activation in sync with F1) Toyota Etios Rural Marketing campaign Maruti Suzuki- A-Star Whackipedia BTL activity, Estilo and Wagon R mall promotion Akzonobel (ICI Dulux Paints) Dealer promotionsRole and Responsibilities: Planning and management of nation-wide BTL campaigns Designing of experiential marketing campaigns Ideation and execution of events Client servicing/Relationship management

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  Hyundai Motor India Ltd.

  Jan 2012 - Apr 2016

  Corporate Communication

   Media Relations: Mainline, business, financial newspapers and ICOTY auto magazine  Integrate Communication Platforms to develop strong brand/product messages Award winning maximization strategy development across communication platforms Develop communication tools: Press Releases, Press Notes, Media Pitch Quotes etc Conceptualization and execution National product launches and media test drives  Develop strategic and budgeted magazine investment plan Innovative PR practices such as Travelogues and luxury drives with journalists/media Innovative PR Properties: Hyundai i-drive India, Shah Rukh Khan and car roll out plan Media car rotation plan for new and existing products for National and Regional Media Hyundai Fleet Management in Delhi, Mumbai, Chennai, Pune External Newsletter ‘On the Move’for distribution to Hyundai India and Korea Crisis Communication with mainline media inclusive of national and regional media Show less

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  Honda Cars India Ltd

  May 2016 - Jan 2019

  Corporate Communications - Senior Executive

  1. Honda Cars India (May 2016-Jan 2019) Corporate Communications- External Communicationa) Handled National & Regional Launches - All- New Amaze, New CR-V, New Civicb) Media kits, Press Release & Press Note materialb) Advertorials in trade magazines and mainline mediac) Corporate social media calendar plan and social media postsd) Auto Expo <content & media mgmt.>e) Business Analyst Meets & Media Plant Shoots- Internal Communicationa) Honda iTV- Weekly episode on internal TV – Content Sourcing, Designing, Packaging and delivery b) In-House Journal ‘New Horizons’- Content, designing, delivery (Flipbook, emailer, print)c) Letters from President Desk & Directors Messages Show less