Abdullah Gültekin

Experience

• 

  Yapı Kredi Sigorta

  Jan 1996 - Apr 1997

  Sales Representative

  Elementary branches produce policy. (Fire-Office-Home-Shipping-Insurance)

• 

  Yıldız Holding

  Nov 1997 - Feb 2017

  - Adaptation and development of SAP and Mobis systems to the work flow system - Ensuring the transfer of operational requirements and expectations to all company business processes, - Execution of the system solution process for problems that may occur during and after the sale, - Control and reporting of the system accuracy of monthly sales activities, - All sales operation team directing and managing -Making and presenting activity efficiency measurements (Investment cost Analysis / ROI) - Controlling Distributor Reconciliations and continuity of commercial flow, - Preparing draft payrolls of salespeople and MAE staff, - Developing sales projects by working in coordination with the IT team, - Developing the order system creation and control of the suggestion order system, - Coordinating the system link between the sales team, marketing, production and shipment, Show less I undertook the task of establishing the operational system side of the newly established sales company in the merger process of four different sales companies. - I managed the adaptation and development of SAP and Mobis systems to the workflow system, - I determined the business processes of the Market Entry Model and created the system side, - I carried out the classification of categories and products according to the route type, - I created the return system and managed the company efficiency project, - Control of sales activities and provided the analysis. Show less . Achieving annual category demand planning accuracy and turnover and profitability budget targets by making a monthly category demand plan,. To support the formation of brand plans by making monthly and annual category commercial expenditure plans,. Creating category stand and shelf planograms by following activity performances and competitor movements with site visits,. Determining seasonal activities (determining list price, suggesting a delist decision, etc.) and evaluating the results of the activity,. Making launch plans and implementing the regional distribution plan,• To support the design of POP materials by planning and following the annual stand budget, to plan their distribution and dispatch together with their supply,. To place orders according to the manufacturers on a weekly basis based on product & category and to follow the results of the production quantities on a daily basis,. Distributor stocks of products & categories min. level and, if any, to take necessary actions for the sale to the field for excess stocks, to enter orders for missing stocks,• To ensure that the dated counts of the products in the stocks of the producer and distributor are received from the field every month and to do the necessary work to prevent returns. Show less . Meeting with the salespeople on a daily basis,. Ensuring product loading to vehicles in accordance with daily routines,. To ensure that the targets are realized by conducting market studies,. Working with potential customers in their areas of responsibility, in line with monthly plans, to increase their market share and turnover,. To support the projects carried out from the company headquarters,. Determining the targets of the sales personnel together with the Regional Manager and ensuring their realization,. Developing the team by constantly working towards merchandising and new projects,Creation and implementation of MAE working conditions depending on the premium,• Preparing Monthly & Weekly Reports. Show less Meeting with Distributor Salespeople on a daily basis,• To ensure that products are loaded on the Sales Representative Vehicles in accordance with daily routines,• Ensuring that Sales Representative Vehicles are released to the market in accordance with standards,• Optimum routing and track marking of all salespeople and making them enforced,• Ensuring the realization of the targets by conducting market studies with and without a salesperson,• Working with potential customers in their areas of responsibility, in line with monthly plans, to increase their market share and turnover,• To support projects carried out from the Center,• Determining the distributor and salesperson targets together with the Sales Chief and ensuring their realization,• To follow up the stocks in the warehouses and vehicles by considering the production date & to create action plans,• Establishing the Distributor Sales Collateral balance,• Determining the Distributor Salesperson Premium Working conditions,• Working continuously for the Tanzimat Display and new projects, improving the team and appreciating successful work with instant rewards,• To develop the team members under my responsibility by giving & giving continuous training,• Establishment and implementation of MAE working conditions depending on the premium,• Preparing Monthly & Weekly Reports Show less

  • Sales Operations Manager

    Feb 2014 - Feb 2017

  • Sales Operations Chief

    Nov 2011 - Feb 2014

  • Sales Operations Executive

    Jul 2008 - Nov 2011

  • Trade Marketing Executive

    Aug 2006 - Jun 2008

  • Sales Chief

    Feb 2005 - Aug 2006

  • Sales İnspector

    Nov 1997 - Jan 2005
• 

  Torku

  Mar 2018 - Jun 2022

  Trade Marketing Manager

  Execution of commercial marketing activities in line with the Marketing & Sales budgets* Categories under my responsibility;_Snack (Biscuits,chocolate,bar,wafer,cake etc.) _Oil _Sugar _Legumes _Vinegar _Personal care* Determination of pricing processes, product profitability analysis and projects by making Benefit & Cost analyzes* Preparing annual activity plan, budget and managing them,* To make annual targeting and channel / region breakdown of products,* To create a competitive price structure by making competitor price analysis in terms of price positioning,* Making monthly, quarterly and semi-annual product sales comparisons and sharing this information with the relevant departments, taking action, * To ensure penetration in line with the marketing objectives of the company, to determine the points where sales should be made in this direction,* To plan all field applications, to follow up and analyze the results. Show less

• 

  Çizmeci Time

  Jun 2022 - now

  Trade Marketing Manager