
Chris Sheldon
Freelance

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About me
Solving Global Brands Biggest Challenges
Education

Coppell High School
2011 - 2015GED AP Scholar
University of Arkansas
2015 - 2019Bachelor's degree Marketing and Management
Experience

Self Employed
May 2017 - May 2019Freelance
Saatchi & Saatchi X
May 2019 - Nov 2019Digital & Media FreelancerAt Saatchi & Saatchi X I:-Developed Digital and Brand Strategy with a Shopper Marketing Lens-Went from managing my main clients reporting to managing the day to day operations of a National Branded Media Campaign-Managed Client Relations and media optimization strategy

Bold Strategies, Inc.
Nov 2019 - Nov 2020Manager, Digital StrategyAt Bold Strategies I:-Develop Digital eCommerce Campaigns (AMS, Social, etc.)-Create and Produce Media Plans to grow clients monthly sales/revenue-Manage Amazon/Walmart PPC efforts-Create Inbound Strategy and Content Offerings

Mosaic North America
Dec 2020 - Nov 2022At Mosaic NA, I lead the Digital Marketing, Retail Media, Shopper Marketing, and Activation Planning for Starbucks (via Nestle Coffee Partners) at Walmart and Sam's Club.I shape the strategy of our Retail Media efforts, serving as the point person for Flywheel Digital to design our paid search strategy. Together we design product assignments, test & learn plans, as overall optimization.Across Mosaic, I assist a variety of clients with eCommerce activations in the Tier 1 eCommerce space (Amazon, Walmart, Instacart) with the campaign launch, feasibility, and optimization.And most importantly, I plan the seasonal shopper activations for Starbucks, launching household staples like Pumpkin Spice Latte, and Peppermint Mocha each year to grow sales at our Tier 1 client retailers. Show less
Senior Retail Media Buyer
Apr 2022 - Nov 2022Media Manager
Dec 2020 - Apr 2022

CommerceIQ
Nov 2022 - Jan 2025We are modernizing the e-commerce operating system with AI.I am leading a first-to-market agency + tech tool integration to drive the e-commerce business of one of the largest food CPGs in the world. I also lead CommerceIQ's retail partnerships with some of our largest partners, like Amazon Ads, Walmart Connect, Instacart Ads, and more. We are modernizing the e-commerce operating system with AI.I am leading a first-to-market agency + tech tool integration to drive the e-commerce business of one of the largest food CPGs in the world.
Assc. Director Partnerships
Aug 2023 - Jan 2025Associate Director - Retail Media
Nov 2022 - Aug 2023

PODEAN
Jan 2025 - nowDirector - Global ConsultingAt Podean, we’re a global team united by one goal: delivering exceptional results for our clients. As a leading marketplace marketing agency with offices across the US, Canada, Mexico, Europe, Asia, Brazil, and the Middle East, we bring a wealth of experience, cutting-edge technology, and data-driven insights to help brands succeed in over 30 countries.I lead the Podean Global Consulting Practice, which helps brand understand their marketplaces, advertising, profitability, and more across all major marketplaces like Walmart, Amazon, and more! Show less
Licenses & Certifications
- View certificate

Google Ads Search Certification
GoogleNov 2019 - View certificate

Google My Business Basics
GoogleJun 2018 - View certificate

Campaign Manager Certification
GoogleNov 2019 - View certificate

Google Ads- Measurement Certification
GoogleNov 2019 - View certificate

Shopping Ads Certification
GoogleNov 2019 - View certificate

Search Ads 360 Certification
GoogleNov 2019 - View certificate

Google Ads Display Certification
GoogleNov 2019 - View certificate

YouTube Creative Essentials
GoogleJun 2018 - View certificate

Google Ads Video Certification
GoogleNov 2019 - View certificate

Google Digital Sales Certification
GoogleJun 2018
Honors & Awards
- Awarded to Chris SheldonSam M. Walton College of Business (Goosehead) Individual Sales Competition 3rd Place Sam M. College of Business Mar 2019
- Awarded to Chris SheldonReckitt Benckiser Out Performance Case Study Challenge Winner Reckitt Benckiser Feb 2019 A case study competition where teams of 3 analyzed a case and presented a solution to members of the Reckitt Benckiser team. My team was selected as first place.
- Awarded to Chris SheldonEagle Scout Boy Scouts of America Aug 2014 Eagle Scout is the highest achievement or rank attainable in the Boy Scouting program of the Boy Scouts of America (BSA). The designation of Eagle Scout has a long history since its founding over one hundred years ago. Only four percent of Boy Scouts are granted this rank after a lengthy review process. Eagle Scouts exemplify the core tenants of the Boy Scouts, Trustworthiness, Loyalty, Bravery, Leadership, Kindness and many more.
Volunteer Experience
Co Director
Issued by Rotaract on Sept 2016
Associated with Chris Sheldon
Languages
- enEnglish
- spSpanish
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