
Hemant Singh Tanwar
Freelance

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About me
Performance and Branding Marketer | Personal Branding - Marketing
Education

Kraftshala
2022 - 2022Performance Marketer Marketing Launchpad Program● Selected as a part of a batch of 200+ students from all over India for The Marketing Launchpad● Completed ~600 hours of training across 12 weeks (10 hours/day)● Modules completed: Marketing Basics, Search engine optimization, Facebook Ads; Currently pursuing / Modules lined up: Google Search/ Display/ Youtube Ads, Google Analytics, UAC, Amazon Ads, ASO● Strategized an integrated campaign across FB and Google for Spotify with 4 crores as budget to generate paid subscribers. The… Show more ● Selected as a part of a batch of 200+ students from all over India for The Marketing Launchpad● Completed ~600 hours of training across 12 weeks (10 hours/day)● Modules completed: Marketing Basics, Search engine optimization, Facebook Ads; Currently pursuing / Modules lined up: Google Search/ Display/ Youtube Ads, Google Analytics, UAC, Amazon Ads, ASO● Strategized an integrated campaign across FB and Google for Spotify with 4 crores as budget to generate paid subscribers. The plan included selection of platforms, campaign objectives, buying type, targeting, and budget split● Completed Excel /Google Sheets Training: operators, formulas, functions, pivots, vlookups/ hlookups, data validation with Digital Marketing use cases for practice Show less

Delhi University
2017 - 2020Bachelor's degree Computer Science AActivities and Societies: Cultural Society, Debate Society, College Fest, College Election
Experience

Self-employed
Sept 2021 - Jun 2022Freelance1. Written sales letter that generated 6 Lakh in revenue2. Build an email funnel3. Automated the whole full funnel email marketing campaign using a kit (An email marketing automation tool)4. Develop strategies to grow social media account from 0 to 10K

GroupM
Aug 2022 - Jul 20241. Accountable for managing end-to-end tasks for performance accounts (VIP Industries).2. Responsible for branding campaign setup, reporting, insights, and day-to-day campaign health checks for Reckitt and Vodafone Idea.4. Worked on multiple platforms including Search, Social (Meta, Twitter, and Snapchat), Display & Video 360, Google Analytics, Google Merchant Centre, Shopify, Adobe, and Google Analytics.5. Improved ROAS from 0.17 to 1.5 with continuous optimization and site improvement1. Show less 1. Understand the latest media and digital landscape and how digital media be part of the marketing channels in achieving client’s objectives and driving business growth2. E-learning for all basic knowledge, e.g., Search, Social, Programmatic3. Develop technical skills to utilize industry-leading media technology platforms through lecture-led and on-the-job training, e.g:- Paid Social: Meta Business Manager LinkedIn Campaign Manager and Twitter Campaign Manager- Paid Search: Google Ads, Google Ads Editor- Display: Google Ads Display and Video- Programmatic Advertising: DV 360. Show less
Executive - Biddable
Aug 2023 - Jul 2024Executive Trainee - Biddable
Feb 2023 - Jul 2023Media Trainee
Aug 2022 - Jan 2023
Licenses & Certifications
- View certificate

Launch and Connect Badge
TwitterAug 2022 - View certificate

Twitter Ads Manager Fundamentals Badge
TwitterAug 2022 - View certificate

LinkedIn Marketing Solutions Fundamentals
LinkedInAug 2022 - View certificate
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Google Ads Display Certification
Google Digital Academy (Skillshop)Aug 2022 - View certificate

The Fundamental Of Digital Marketing
Google Digital GarageJun 2020 - View certificate
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Google Ads Search Certification
Google Digital Academy (Skillshop)Aug 2022 - View certificate
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Display & Video 360 Certification Exam
Google Digital Academy (Skillshop)Jan 2023
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