Mohammad H. Aghaei

Experience

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  2bk.ir

  May 2018 - Jul 2018

  Content Writer
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  Xiaomicity

  Jul 2018 - Oct 2018

  Search Engine Optimization Specialist
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  Candelliran.com

  Nov 2018 - Jun 2019

  Digital Marketing Specialist

  Candell Iran is a Dell service provider and online store providing sell and repair service for Dell and other laptop/tablet in Iran, Tehran.My main responsibilities include:- Manage and execute all digital marketing marketing areas including campaign management, content marketing, social media marketing, SEO, SEM, and performance marketing;- Design and implement marketing strategies based on company’s overall visions and objectives;- Consolidate all paid, owned, and earned media through every touchpoint including but not limited to social media, display banner, native banner, email, SMS, push notification, video marketing, podcast;- CPC advertisement;- Create detailed reports for campaigns; Show less

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  Day Industrial Group | گروه صنعتی دی

  Jul 2019 - Jul 2021

  Day Industrial Group is a Semi-marketplace and service provider working in two fields of selling cooling systems and equipping hyper markets and super markets. I've been hired as Digital marketing specialist but actually I am responsible for supervising all digital marketing activities.My main responsibilities include:- consolidate visual face and identity of the the brand through improving website, social media and other owned channel visual features.- Manage all digital marketing areas including campaign management, content marketing, social media marketing, SEO/SEM, and performance marketing;- Design and implement digital marketing strategies based on company’s overall visions and marketing objectives;- Create and control digital marketing OKRs, KPIs, and objectives in relations with company requirements;- Ensure communications including visual design or copywriting is in line with brand voice and character;- Communicate with other teams inside and outside the company so as to maintain objectives;- Hold digital marketing department accountable for company’s success and growth;- Facilitate and engage digital marketing team to raise motivation and self-actualization during work;- Collect and prepare reports for superior;- Allocate and control annual and quarterly marketing budgets and ROAS;- Sustain a feasible, frictionless customer journey;- Develop new ideas for campaigns;- Strictly implement and control campaigns through all online channels;- Consolidate all paid and owned media through every touchpoint including but not limited to social media, display ads campaigns, email, SMS, push notification, video marketing, podcast;- Define campaign metrics and KPIs such as impression, reach, open rate, CTR, engagement rate, conversion rate, ROI, ROAS- CPM and CPC;- Affiliate marketing;- Create detailed reports for campaigns;- Analyze campaign data to enhance channel efficiency and campaign productivity;- Digital Branding. Show less

  • Head Of Digital Marketing

    Dec 2020 - Jul 2021

  • Digital Marketing Specialist

    Jul 2019 - Nov 2020
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  Needsanat | نید صنعت

  Oct 2020 - Nov 2020

  Digital Marketing Consultant

  Need Sanat is a new brand marketplace working on selling industrial tools and equipment online.I helped them identify their digital marketing channels and also help them write a Digital Marketing plan.

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  Teachestan

  Jan 2021 - Mar 2021

  Online Campaign Manager

  Teachestan was an online language teaching platform based in Tehran, Iran.My significant responsibilities was:- Design and implement online marketing campaigns.- Create and implement display PPC campaigns.- Setup and execute CPA campaigns on Google Ads and display ad networks such as MediaAd.- Optimize campaigns based on defined metrics.- Create detailed reports to superior.

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  KilimsUSA

  Nov 2021 - Feb 2022

  Digital Marketing Consultant

  KilimsUSA is a family owned and operated business that offers its clientele the largest selection of exceptional and stylish kilims, based in Illinois, US.My main responsibilities were:- Creating customer/audience persona according to researches;- Designing and writing SEO/SEM plan and strategy;- Designing and writing content marketing plan and strategy + content calendar ;- Designing and writing social media plan and strategy + content calendar;- Designing and writing online advertising plan and strategy + action plan;- Managing and controlling other digital marketing teams performance;- Define campaign metrics and KPIs such as impression, reach, open rate, CTR, engagement rate, conversion rate, ROI, ROAS- CPM and CPC;- Create detailed reports for campaigns;- Analyze campaign data to enhance channel efficiency and campaign productivity Show less

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  Goharbaft Textlie Co.

  May 2022 - Dec 2023

  Digital Marketing Consultant

  - Creating customer/audience persona according to researches;- Design and implementing website through Web Developer;- Writing SEO plan and strategy;- Writing content marketing plan and strategy + content calendar;- Writing social media plan and strategy + content calendar;- Managing and controlling other digital marketing teams performance;- Define campaign metrics and KPIs such as impression, reach, open rate, CTR, engagement rate, conversion rate, ROI- Improving website overall seo status via Technical and On-page seo metohds; Show less

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  Baldano

  Aug 2022 - Nov 2022

  Digital Marketing Consultant

  - Creating customer/audience persona according to researches;- Writing SEO/SEM plan and strategy;- Writing content marketing plan and strategy + content calendar;- Writing social media plan and strategy + content calendar;- Writing online advertising plan and strategy + action plan;- Managing and controlling other digital marketing teams performance;- Define campaign metrics and KPIs such as impression, reach, open rate, CTR, engagement rate, conversion rate, ROI, ROAS- Improving website overall seo status via Off-page and On-page seo metohds;- Improving principled Lead-generation via online camppaigns for short-time plans;- conneting CRM to Website to simplify importing data Show less

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  Rotec | روتک

  Dec 2022 - now

  Rotec is a company that operates in the field of importing cutting, engraving and laser welding machines.My main activities in this company include the following:- Improving digital marketing trends by codifying things and using documentation methods- Supervising the redesign and re-implementation of the website template with the help of the programming team- Writing and implementation of the SEO program to improve the overall SEO situation of the website- Repelling multiple attacks on the website with the help of the programming team- Internalization and management of Google Ads campaigns- Management of offline marketing activities- Development and implementation of retention marketing and eCRM program- Developing a social media marketing plan and presenting it to the social team for implementation as well as monitoring its implementation- Trying to improve website conversion rate using CRO methods Show less

  • Digital Marketing Consultant

    Jan 2024 - now

  • Marketing Supervisor

    Apr 2023 - Jan 2024

  • Senior Digital Marketing Specialist

    Dec 2022 - Apr 2023
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  Shabahang Royal Carpet

  Jan 2023 - May 2023

  Digital Marketing Consultant

  - Creating customer/audience persona according to researches;- Writing SEO/SEM plan and strategy;- Writing content marketing plan and strategy + content calendar;- Writing online advertising plan and strategy + action plan;- Managing and controlling other digital marketing teams performance;- Define campaign metrics and KPIs such as impression, reach, open rate, CTR, engagement rate, conversion rate, ROI, ROAS- Improving website overall seo status via Off-page and On-page seo metohds;- Improving principled Lead-generation via online camppaigns for short-time plans; Show less

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  Kaashaaneh Academy

  Jan 2024 - May 2024

  Digital Marketing Manager

  Kaashaaneh is a technical and engineering school that has a long and brilliant history in the field of teaching and providing facilities services, which unfortunately, due to a series of problems, have not been able to use the capacities of online and offline space unlike their competitors.My main activities in this institution include the following:- Writing digital marketing strategy based on available information- Writing a content marketing and SEO plan based on the deliverable product- Making the decision to redesign the website considering the technical and appearance problems (which unfortunately failed due to a series of problems)- Writing a plan for social networks centered on Instagram in order to attract maximum leads- More than 50% increase in social media efficiency (centered on Instagram) after only three months of activity. Show less

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  GR8 Real Estate

  Feb 2024 - now

  Digital Marketing Consultant

  Focusing on two channels of SEO and Google Ads.