Srikrishna Ardhanari

Experience

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  MusicPerk

  Jul 2011 - Aug 2013

  Lead Editor

  Was part and parcel of Musicperk's inception, infancy, growth and maturity stages, being part of its founding team. MusicPerk was a website that started off as a high quality alternative to the music news and reviews. There was really a vacuum, as far as good quality music reviews and ratings go, in that time. That is where Musicperk fit into the scheme of things. One more of Musicperk's core USP is Songperk, where budding and upcoming musicians are given a platform to showcase their talent to the world. This way Musicperk acted as talent enablers, that not only reported and reviewed pieces related to Music, but also a vital catalyst to a greater Musical Movement that was taking shape. I played several roles within Musicperk, primary of them being Author and Lead Editor. Some of my articles went on to receive a lot of traction on web and became quite well read among the musical circles. As a Lead Editor I managed several interns and ensured high quality output. During my tenure as Lead Editor, MusicPerk scaled Technorati Top #100 Global music blogs and also featured in 'The Hindu NxG' as one of the exciting new student startups. I also played the role of a Social Media Content Writer and Marketer at times. Show less

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  Cognizant

  Oct 2012 - May 2014

  Programmer Analyst

  Worked with the Content Management Platform(CMP) team in Digitization of the Insurance Process chain for several leading Insurance clients using Tools like IBM Filenet and J2EE Programming.

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  Wipro Technologies

  Apr 2015 - Jun 2015

  Management Intern(Analytics)

  Worked on a Digital and Analytics Strategy Point-of-View for a leading Bank (EU) informing their Analytics Strategy. Provided strategic overview to functional heads mapping Digital and Analytics Capabilities to help achieve cost cutting and customer centricity and thus drive greater profitability.

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  Fidelity Investments

  Apr 2016 - Jul 2019

  Worked on a Text NLP project for Fidelity Life Insurance (US) that helped derive key insights on Insurance Agent Conversations and product perception, by using techniques like Topic Modelling. This helped the team streamline their efforts on training Insurance Agents thus optimising the sales funnel and leading to greater product adoption / purchase. Awarded “Recognition of Greatness” for driving cutting edge innovation Provided actionable solutions through effective Transport Optimization Algorithms and helped improve resource efficiencies and large cost savings for Fidelity TransportLeading Marketing Measurement & Analytics projects, to help track, measure and optimize Digital Marketing campaigns across platforms Show less

  • Lead

    Jan 2019 - Jul 2019

  • Senior Analyst

    Apr 2016 - Dec 2018
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  Curamando

  Jan 2020 - Jan 2022

  Senior Consultant

  Consultant with expertise on Digital Analytics.

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  Oda

  Feb 2022 - now

  Data Analyst

  Shopper Platform- As a part of the Journey team, played an active role in analyzing user behaviors and understanding quantitative signals that correlate with a good shopping experience- Designing and maintaining customer activation metrics focused on customer onboarding and habit formation, used in dashboards and experiments- Helped build data driven hypotheses for experiments and product development, that aimed to improve the customer onboarding experience and maximizing cart valueBuild KPI dashboards to track progress of activation goalsAcquisition Enablement- In the Acquisition Enablement team. I played an active role in co-creating and building Marketing Data Standards, which aims to standardize, stitch, build and govern the quality of cross-platform marketing data - Build and run Media Mix Models to help measure the impact of marketing investments on key conversion KPIs and inform media budgets- Helped build and shape the multi-touch attribution solutions which helped better map and understand digital touchpoints in customer journeys- Helped build and automate in-house solution for marketing audiences based on first party data.- Self serve dashboards to understand marketing performance Show less