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Kent Walton

Kent Walton

Staff Sergeant

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location of Kent WaltonOmaha Metropolitan Area

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  • Timeline

  • About me

    Creative Supervisor at Mutual of Omaha

  • Education

    • University of Nebraska at Omaha

      -
      B.A. Journalism

      Activities and Societies: UNO Gateway Campus Newspaper Gateway Student Newspaper

  • Experience

    • US Air Force Reserve

      Feb 1987 - May 1994
      Staff Sergeant

      Served as a pavements maintenance specialist and heavy equipment operator in the 922 Civil Engineering Squadron.

    • Council Bluffs Nonpareil

      Jan 1991 - May 1994
      Reporter

      Reported on education and the school system for a daily newspaper in a metropolitan area of about 50,000 people. In addition, I also edited and wrote articles for the outdoors and faith pages.

    • Cabela’s Inc.

      Jan 1994 - Jan 2001
      Copywriter

      Wrote and edited content to support Cabela's world-renowned catalog and website. Produced articles, ads and written materials that strengthened the brand and promoted the Cabela's lifestyle.

    • Wyoming Air National Guard

      Jan 1994 - Jan 1997
      Staff Sergeant

      Served as a pavements maintenance specialist and heavy equipment operator in the 153 Civil Engineering Squadron.

    • Cabela's

      May 1994 - Jul 2013
      Copy Manager

      Managed a diverse team of 11 copywriters and three proofreaders who provided copy for Cabela's world-famous catalog and website. Partnered with merchandising, marketing, catalog and brand management to develop the successful Cabela's copy tone and voice and ensured the company's written materials drove sales and accurately reflected the legendary Cabela's brand.

    • Physicians Mutual

      Aug 2013 - Oct 2015
      Copy Manager

      Managed a talented team of veteran copywriters who produced compelling content for numerous direct marketing packages, printed advertising, direct television and radio, email, newsletters and the corporate website. Worked closely with designers, brand manager and in-house clients to ensure copy supported sales goals and accurately reflected the brand.

    • Advisor Group

      Oct 2015 - Aug 2021

      Wrote and edited training content and managed related programs to support Advisor Group’s industry-leading Business Coaching & Consulting Team. Wrote and edited powerful content for web, social, print and video that persuaded financial advisors to partner with Securities America. Managed projects from brainstorming stage to execution and final analysis to ensure they were completed on time and supported corporate goals.

      • Content and Program Manager

        Apr 2021 - Aug 2021

      • Senior Marketing Communications Specialist

        Oct 2015 - Apr 2021

    • Mutual of Omaha

      Jul 2021 - now
      Creative Supervisor

  • Licenses & Certifications