
Žydrė Kiedaitė
Project Manager, Payment Cards Department

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About me
Chief Innovation Officer (CINO) at Deeper · Driving Innovation · Strategising Business Development · Leading Organisational Transformation for 10+ Years · Nurturing Talent & Diversity · Empowering Women in Tech
Education

Vilnius Salomėja Neris’ gymnasium
1992 - 2002
Vilniaus Universitetas
2009 - 2011Master degree in Business Management Economics, Business Management
Mykolas Romeris University
2002 - 2006Bachelor degree in Law Law and Management
Mykolas Romeris University
2006 - 2008Master degree in Law Law and Management
KTH Royal Institute of Technology
2015 - 2016IT/IP Business Competence Development Programme
Hanken & SSE Executive Education
2014 - 2014Business acumen program
Experience

SEB Lietuvoje
Jan 2008 - Mar 2010Project Manager, Payment Cards Department• Business Transformation Leadership: Led business transformation and migration in the payment card area, ensuring projects were managed efficiently, delivered on time, and adhered to budget constraints. • Requirements Development: Formulated and established critical requirements for innovative payment card functionalities and credit limit products, leading to successful integration of new systems that enhanced operational capabilities.• High-Impact Execution: Directed the strategic migration of diverse payment card products, affecting over 2 million cardholders across private and business segments, including salary and pension mass-payment products for governmental institutions and large companies.• Process Optimisation: Re-engineered and optimised existing payment card processes and procedures to align with new product specifications, driving significant improvements in operational efficiency and service delivery.• Product Management Excellence: Oversaw product-related initiatives, including the redesign of payment card visuals, maintenance of loyalty programs, and the implementation of essential MasterCard and Visa projects, ensuring compliance and market competitiveness. Show less

DNB
Feb 2011 - Oct 2012Product Manager / Project manager, E-banking and Payment Cards Unit• Strategic Leadership: Defined and managed strategic priorities for the payment cards business, overseeing the development agenda and owning financial performance metrics.• Partnership Development: Established and nurtured high-impact partnerships, including the creation of two successful loyalty programs, the integration of Lithuania's largest payment collection networks for cash dispensing, and collaboration with a major events ticketing company.• Operational Excellence through Lean Management: Led a lean program for payment cards, re-engineering processes for ordering, processing, delivery, and storage, and redefining sales KPIs to drive efficiency and performance.• Project Management: Led cross-functional teams in large-scale projects, ensuring seamless execution and alignment with strategic goals.• Core System Transformation: Acted as a pivotal stakeholder in the Core banking system initiative in cards area, driving essential upgrades and system improvements to enhance overall operational capabilities.• Compliance and Implementation: Oversaw Visa and MasterCard projects, including new DNB group card visuals and the transition to a new card vendor, ensuring compliance. Show less

Telia Lietuva
Oct 2012 - Jul 2017• Strategic Product Development: Anchored mobile and broadband internet, roaming services, and prepaid product development strategy and roadmap for the newly formed Telia Lithuania organization, in alignment with the Management Board.• Innovative Roaming Solutions: Launched a new roaming product platform and developed a customer-centric, digital roam-like-home service, enhancing customer satisfaction and service adoption.• Sales and Training: Developed and optimised innovative product sales processes. Conducted comprehensive training programs for sales teams and ensured high customer service standards, leading to increased satisfaction and loyalty.• Team Leadership and Optimisation: Led product management team, driving sales revenue and product excellence in mobility and broadband. Optimised product portfolio and re-engineered processes for cost and efficiency improvements.• Stakeholder and Vendor Management: Acted as a key stakeholder in related initiatives, managing vendor relationships to ensure strategic alignment and effective execution.• Executive Reporting: Reported to the Management Board on strategic initiatives, providing updates and strategic insights to support organisational goals. Show less • Revenue Growth through Innovation: Drove a breakthrough in mobile internet revenue growth by transforming occasional usage into a primary revenue stream. Introduced the "save bill" service, leveraging advanced technological solutions, innovative pricing concepts, new sales channels, and a seamless digital customer experience.• Strategic Roaming Services Expansion: Achieved exponential growth in roaming services revenue by developing innovative product concepts, pricing strategies, and new channels, transforming accidental usage to 15% of European roamers in the first year and opening new vacation destinations for roaming.• Implementation of Key Initiatives: Led the launch of 4G in Lithuania, achieving market-first certifications with Apple, Huawei, and Samsung. Directed a group project to develop interim EU roaming regulation solutions for Scandinavia and the Baltics.• Mergers and Acquisitions: Spearheaded the merger of Teo and Omnitel's connectivity product lines, piloting cross-sell and bundled products to optimize market offerings.• Value-Added Services Development: Created and launched value-added services including handset insurance (B2C, B2B), Spotify, financing services, and other innovative offerings.• Leadership and Team Development: Led local and cross-border, multi-cultural project teams, and coached junior product managers to foster talent and drive performance.• Vendor Management: Oversaw vendor selection and management, ensuring optimal partnerships and service delivery.• Strategic Reporting: Reported directly to the CEO on strategic initiatives, providing insights and recommendations to drive business growth. Show less
Team manager, Product Development Department
Jan 2017 - Jul 2017Product Manager, Product Development Department
Oct 2012 - Jan 2017

Swedbank
Jun 2017 - May 2018Development Team Manager, Digital Banking• Strategic CRM Development and Product Launch: Led the large-scale, complex CRM development strategy and roadmap for Swedbank Sweden and 90+ savings banks, implementing the Pega CRM solution. Successfully launched a minimal viable product (MVP) and spearheaded its ongoing development to drive customer value, enhance experience and satisfaction, reduce costs, simplify processes, and create sales opportunities, meeting stakeholders' expectations.• Agile Transformation: Successfully transitioned from traditional project management to Agile development processes for both bank and vendor business analytics and development teams, streamlining processes, documentation, and routines.• Cross-Functional Leadership: Led a large, multi-cultural, cross-functional CRM business development team, overseeing the entire business aspect of the project and ensuring cohesive collaboration and progress.• Vendor and Stakeholder Management: Managed relationships with vendors and stakeholders, ensuring strategic alignment and effective collaboration on complex initiatives.• Executive Reporting: Reported progress and key achievements to the Swedbank group Digital Banking management, providing insights and updates on strategic initiatives. Show less

GREEN GENIUS
May 2018 - Jul 2019Head of Innovation and Process Development• New Business Line Strategy and Development: Created a data-driven strategy and business plan for a seamless, digital, customer-centric ecosystem for renewable energy producers, users, and networks. Initiated a product prototype pilot in Italy.• R&D Leadership: Led two R&D initiatives with engineers and product owners to determine the optimal balance of technology capacity, cost, and revenue, influencing construction decisions and defining the most efficient technology and software for energy storage solutions.• Process Optimisation: Achieved up to a 20% increase in efficiency for specific FTEs by re-engineering internal processes and procedures for the international energy business, including group functions.• Matrix Team Leadership: Led a matrix team focused on innovation and new business line initiatives, driving strategic projects and fostering collaboration.• Executive Reporting: Reported progress and strategic developments to the group’s management board, providing insights and updates on key initiatives. Show less

Išdrįsk pradėti
Oct 2019 - Mar 2020Co-organizer of content at 4th Conference "Išdrįsk pradėti. Šiandien" 2020 ("Dare to start. Today")
SEB Global Services
Mar 2020 - Mar 2021Head of Digital Processing Solutions
Deeper, UAB
Mar 2021 - nowChief Innovation Officer
Licenses & Certifications

PRINCE2 Project Management Certificate
APM Group
Languages
- enEnglish
- ruRussian
- liLithuanian
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