Jayant Kumar

Experience

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  Alcatel-Lucent Enterprise

  May 2012 - Jun 2012

  Summer Intern

  Project encompassing Intelligent Networks and 2G/3G media gateway.

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  Tech Mahindra

  Jul 2012 - Sept 2012

  Student Project Intern

  Project involving network performance data analysis & reporting for client British Telecom.

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  Bharat Sanchar Nigam Limited

  Oct 2012 - Sept 2013

  Intern (Marketing and IT)

  Cooperated with the marketing department to improve a strategy aimed at increasing reach to the target audience, successfully converting 500 + subscribers into loyal fans.Assisted in implementing various IT Infrastructures relating to commercial & billing applications.Honed expertise in implementing multiple applications and modules, including Project Systems,Customer Relationship Management and Human Capital Management.

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  Goldmine Advertising

  Feb 2014 - Mar 2015

  Research Analyst & Business Development Executive - Digital Marketing

  Introduced 360-degree marketing strategies and plans for high-profile accounts in Goldmine's digital wing, including NPCIL Nuclear Friends Foundation (NFF), MTNL, and Durian Furnitures.Boosted growth by 40% through research & evaluation of products, target audience, and competition to develop promising pitches.Employed a sales-driven approach to manage clients, boosting incremental business and revenues by 35%.Facilitated client servicing.Collaborated with 8 teams to conceptualise ideas and concepts for the successful launch of product campaigns.Administered content on social media, websites, and print advertisements.Showcased expertise in brand development by utilising interviews, testimonials, demos, and other storytelling styles.Developed and submitted comprehensive quarterly reports on social media tracking, KPIs, and ROI metrics across channels. Show less

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  ZTE Corporation

  Aug 2015 - May 2018

  Value-Added Services Engineer

  Developed content strategy for WAP Gateway Service, enabling movie streaming, video streaming, games, and music based on research, current trends, and target audience’s behaviour pattern,interests and preferences.Technical writing for different products and services which come under value added services domain.Value Added Services Strategy & Operations: WAP Gateway, Missed Call Alerts, SMSC, Welcome Message Service and few others.Prepared precise reports on system performance on a daily basis, effectively identifying connectivity issues and providing fitting solutions.Created technical documentation and trained employees of the client through presentations, meetings, and technical sessions. Show less

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  Synoptics Technologies Limited

  Jun 2018 - Jun 2019

  Tech Marketing & Technical Program Management

  Educated audiences on modern technical services & products and developed demos, webinars, videos, technical collaterals, and ROI/value-oriented assessments.Developed sales collateral with an emphasis on sales conversations, sales calls, product interviews, user interviews, and market research.Furnished high-yielding recommendations on span-new technologies after thorough research, improving network performance and reducing the cost of IT operations by 30%.Acquired, employed, and configured business- and account-related equipment according to internal and client requirements.Liaised with 10+ stakeholders to capture additional requirements and demonstrate system functionalities.Shaped and updated documentation for system implementation projects, including requirements traceability matrix, profile management workbooks, and reporting documentation.Facilitated data analysis, pitched new products/services to prospective clients, and cultivated long-lasting, professional relationships with 15+ clients to meet & exceed the company’s goal. Show less

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  Wizzoi Infotech Pvt Ltd

  Mar 2020 - May 2020

  Digital Marketing Manager

  Researching clients, their USPs, target audience, and competitors to perform competitor analysis, website analysis, social media analysis, and SEO enhancements.Designed strategic SEO plans and social media marketing tactics for 6+ digital marketing accounts.Produced and submitted comprehensive quarterly reports on social media tracking, KPIs, and ROI metrics across channels.Pitched digital marketing & app development services (Android, iOS & web-based) to prospective clients, managed inquiries related to these services, and prepared proposals.Compiled app requirements and translated business requirements into technical requirements for developers. Show less

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  Mode Advertising & Marketing Pvt Ltd - India

  Jul 2020 - Jun 2022

  Assistant Manager - Digital Marketing

  Gained hands-on experience in 360-degree digital marketing tasks like target audience research, competitor analysis, digital marketing strategy & plan, and monitoring performance reports for clients like ONGC, SAIL, HPCL, AICTE, and more.Partnered with 5 teams to brainstorm ideas for product launch campaigns and managed marketing communications for 10+ clients.Leveraged on-page and off-page SEO to boost rankings on search engines, increasing visibility by 70%.Facilitated marketing campaign design & management, content writing, roadmap & milestone preparation for digital campaigns, and social media marketing, displaying sound multitasking skills.Conducted extensive research on products to effectively analyse products, target audience, and competition to develop high-yielding pitching, increasing annual growth by 35%Provided exemplary client service by penning down requirements, preparing creative briefs, and ultimately getting work approved.Pitched digital marketing services to 50+ prospective clients by preparing and presenting intuitive presentations. Show less

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  Greysell Advertising

  Aug 2022 - Sept 2022

  Account Manager - Digital Marketing

   Drove social media marketing, marketing communications, PPC campaigns, App Store optimisation efforts, SEO efforts, and content marketing initiatives for clients, including Chhota Nivesh Gold(Digital Gold investment company)and JBCN International School. Collaborated with different teams to conceptualise ideas for a multitude of product launch campaigns.

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  Dentsu

  Nov 2022 - Jan 2023

  Associate Manager

   Facilitated a myriad of brands, including Starbucks, SKORE, Tata Altroz and Tata Tiago. Devise and implement digital marketing strategies and projects aimed at boosting ROI for brands according to their specific requirements. Gatekeep content posted on 3 social channels and curate, manage, review, and edit posts while ensuring accuracy and compliance with brand voice & standards. Liaise with internal teams to brainstorm and execute projects according to their respective project/campaign requirements, strengthening partnerships in the process. Foster constructive relationships with clients by frequently interacting with clients and promptly addressing and resolving client queries. Set & monitor KPIs pertaining to the effects of digital media strategies while analyzing and reporting on the efficacy of campaigns. Partake in on-ground events & workshops while effectively managing coverage. Plan & present at least monthly campaign plans to the Board and ensure that deliverables meet & exceed expectations. Supervise media buzz reporting & communication, oversee social listing vendors, and provide robust solutions to enable premium social media reporting. Accelerate business growth by identifying lucrative opportunities and efficiently utilizing new trends in the digital industry for regular research and implementation of related studies & techniques in routine tasks. Streamline communication between third-party vendors, influencers, and partner firms on behalf of the brand for campaigns & projects. Assist the support team of SEO, tech, media, ORM, and research efforts, displaying excellent communication skills. Steered, coached, and mentored a team of members encompassing Digital Media Executives, Senior Digital Media Executives, Interns, Creative Designers, Copywriters, and Creative Strategists. Show less

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  Self-employed

  Sept 2023 - Oct 2024

  Self Published Author

  My debut science fiction novel “It’s a Hi.T (Hi.Tech)!” Is scheduled to be out as an ebook and paperback edition on 2nd October, 2024!Did all the work by my own right from developing the manuscript, creating developmental edits to it, refining the content, digital marketing, promotions, writing scripts and creative briefs for the video trailers/reels/shorts for the novel and anything that you can imagine, which is required in self publishing a novel.The link to my Novel’s YouTube channel :http://www.youtube.com/@JayantSagarKishorKumar. Show less