Aurélia Guechi

Aurélia Guechi

Assistante Trade Marketing

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location of Aurélia GuechiItaly

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  • Timeline

  • About me

    Museography | Conception | Project Management | Product Development | R&D | Creative | Fashion and Luxury | Retail design | Merchandising |

  • Education

    • Ecole nationale supérieure de Création Industrielle

      2013 - 2015
      Master 2 (M2) Industrial and Product Design
    • CELSA - Ecole des hautes études en sciences de l'information et de la communication

      2012 - 2014
      Master 2 (M2) Stratégie de marque, Branding, Innovation et Création
    • CELSA - Ecole des hautes études en sciences de l'information et de la communication

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  • Experience

    • The Estée Lauder Companies Inc.

      Jun 2011 - Aug 2011
      Assistante Trade Marketing

      Stage.Assisting in various steps for the launch of Origins and Ojons brands in France.

    • CHANEL

      Sept 2013 - May 2014
      Visual Merchandiser Junior International Department

      Windows display for the flagship boutique Place Vendôme and Rue CambonReception and synthesis of markets windows pictures : comments, feedbacks &improvementsOverview of competitors & moodboardsRedaction of technical files and product guidelines for windows displaysDecors production launching and reception of samples

    • GROUPE BON MARCHÉ : Le Bon Marché Rive Gauche et La Grande Epicerie de Paris.

      Aug 2014 - Nov 2014
      Visual Merchandising / Scénographie

      End of year windows display, creation of decoration elements for end of Year Visual Merchandising in fashion corners.Scenography of the exhibition "Le Japon Rive Gauche"

    • Guerlain

      Mar 2015 - Nov 2019
      Visual Merchandiser Export

      Design recommendations of animations, pop-up stores, podiums, windows, visuals artworks for make-up, fragrance and skincare axes in EMEA, APAC, LATAM.3D animations, technical drawings and planograms for local teams to applyAdaptation of merchandising recommendations according to local or budget constraintsOverviews of competitorsPOS openings follow-up

    • Luxottica

      Nov 2019 - Oct 2021
      VM Props Designer Sunglass Hut

      Manage the creative brief across channels to ensure that all licensor campaign deliverables dates are met, on time and on budget. • Develop merchandising strategies and storytelling opportunities that support the overall business objectives. • Develop visual elements to support a consistent brand aesthetic. • Explore “on trend” materials/executions to ensure brand relevancy. • Responsible for research and development ideation with our vendors. • Strong design aesthetic and expertise developing creative assets for use in 3D. • Manage the workflow between the creative and production process in accordance to the creative calendar. • Liaison with suppliers for all projects. Show less

    • Gucci

      Feb 2022 - Feb 2023
      Visual Tool And Window Development & Production Specialist

      - Receipt and analysis of the creative brief, check of layouts specifications and engineering solutions- R&D on new materials and suppliers research, finding innovative, suitable and ecological solutions in accordance with the creative inputs and brand strategy- Suppliers’selection, price negotiation, costs analysis production and quality control- Communication with corporate and visual regional teams

    • Goppion Technology

      Sept 2024 - now
      Project manager

      - Oversee contract execution, project scheduling, and the organization of internal and external resources, with a focus on design and museography.- Interface and coordinate with international clients, architects, and design teams to ensure alignment between creative vision and project objectives related to cases and furnitures. - Assess and mitigate project risks, particularly those related to design integrity and aesthetic outcomes.- Ensure strict compliance with quality standards, with emphasis on both the artistic and functional aspects of museum spaces.- Manage and monitor project budgets and cash flow, ensuring financial objectives align with design goals.- Supervise on-site installations, especially within museum environments, overseeing the process through to the final handover to the client. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Aurélia Guechi
      Exposition de deux projets au 104 lors du Festival Futur en Seine 2013 avec l'ENSCI Les Ateliers - Collaborations avec Microsoft et l'Ecole Polytechnique Fédérale de Lausanne.