Jennifer D'Amico

Jennifer D'Amico

Marketing Associate

Followers of Jennifer D'Amico2000 followers
location of Jennifer D'AmicoMorgan Hill, California, United States

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  • Timeline

  • About me

    Chief Marketing Officer at CommonWealth Central CU | Strategy, Branding, Data Analytics, Innovation & Member Experience

  • Education

    • San José State University

      2001 - 2003
      BS Business Administration Marketing
  • Experience

    • Stardust.com

      Jan 1998 - Jan 2001
      Marketing Associate
    • Meriwest Credit Union

      Jan 2002 - Jan 2004
      Marketing Specialist
    • CommonWealth Central Credit Union

      Jan 2006 - Apr 2011
      Marketing Manager
    • 1st United Services Credit Union

      Apr 2011 - Feb 2014
      VP of Marketing

      Responsible for strategic marketing goals and branding. Develop promotions using a wide variety of marketing channels including social media, traditional media, email marketing and community involvement. Strong analytics experience with MCIF including profitability analysis, targeted marketing programs and campaign performance. Involved in cross-functional project teams to improve technology, processes and product and service offerings to drive membership and loan growth as well as member retention. Show less

    • CommonWealth Central Credit Union

      Feb 2014 - now

      Responsibilities include marketing, branding, strategic planning, member experience, digital transformation and data analytics. Oversight of marketing, digital services, branch network and call center. As a member of the executive management team, responsible for strategic goals and action plans. Inspire and influence a cultural shift in the organization that encourages and celebrates communication, collaboration, and trust between the employee and the member and employee to employee. Connected with other industry leaders, well versed on external trends and the changing landscape of credit unions and the financial services industry. Position expertise and experience:Marketing and Branding | Strategic Planning and Executive Management | Member Experience | Digital Transformation | Data Analytics | Skilled Speaker and Facilitator Show less

      • Chief Marketing Officer

        Aug 2022 - now
      • VP of Marketing

        Mar 2017 - Aug 2022
      • AVP of Marketing

        Feb 2014 - Mar 2017
    • Marketing Association of Credit Unions (MAC)

      May 2014 - May 2023
      Board Member
  • Licenses & Certifications

    • Certified Credit Union Financial Counselor (CCUFC)

      America's Credit Unions
      Aug 2024
    • Certified Strategic Marketing Executive (CSME)

      CUES
      Aug 2014
    • Business Analytics: From Data to Insights

      Wharton Online
      Feb 2019
      View certificate certificate
  • Honors & Awards

    • Awarded to Jennifer D'Amico
      MAC Awards - MACQUEE Award Winner 2018 Marketing Association of Credit Unions (MAC) May 2018 CommonWealth's #RELATIONSHIPGOALS campaign won a 2018 Gold MAC award and went on to win the MACQUEE Best in Show award, which was decided through live audience voting at the May 2018 MAC Conference in San Diego.In addition to the MACQUEE, CommonWealth took home 2 Gold Awards, 2 Silver Awards and 1 Bronze award for their marketing efforts and programs in 2017.