
Jennifer D'Amico
Marketing Associate

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About me
Chief Marketing Officer at CommonWealth Central CU | Strategy, Branding, Data Analytics, Innovation & Member Experience
Education

San José State University
2001 - 2003BS Business Administration Marketing
Experience

Stardust.com
Jan 1998 - Jan 2001Marketing Associate
Meriwest Credit Union
Jan 2002 - Jan 2004Marketing Specialist
CommonWealth Central Credit Union
Jan 2006 - Apr 2011Marketing Manager
1st United Services Credit Union
Apr 2011 - Feb 2014VP of MarketingResponsible for strategic marketing goals and branding. Develop promotions using a wide variety of marketing channels including social media, traditional media, email marketing and community involvement. Strong analytics experience with MCIF including profitability analysis, targeted marketing programs and campaign performance. Involved in cross-functional project teams to improve technology, processes and product and service offerings to drive membership and loan growth as well as member retention. Show less

CommonWealth Central Credit Union
Feb 2014 - nowResponsibilities include marketing, branding, strategic planning, member experience, digital transformation and data analytics. Oversight of marketing, digital services, branch network and call center. As a member of the executive management team, responsible for strategic goals and action plans. Inspire and influence a cultural shift in the organization that encourages and celebrates communication, collaboration, and trust between the employee and the member and employee to employee. Connected with other industry leaders, well versed on external trends and the changing landscape of credit unions and the financial services industry. Position expertise and experience:Marketing and Branding | Strategic Planning and Executive Management | Member Experience | Digital Transformation | Data Analytics | Skilled Speaker and Facilitator Show less
Chief Marketing Officer
Aug 2022 - nowVP of Marketing
Mar 2017 - Aug 2022AVP of Marketing
Feb 2014 - Mar 2017
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Marketing Association of Credit Unions (MAC)
May 2014 - May 2023Board Member
Licenses & Certifications

Certified Credit Union Financial Counselor (CCUFC)
America's Credit UnionsAug 2024
Certified Strategic Marketing Executive (CSME)
CUESAug 2014- View certificate

Business Analytics: From Data to Insights
Wharton OnlineFeb 2019
Honors & Awards
- Awarded to Jennifer D'AmicoMAC Awards - MACQUEE Award Winner 2018 Marketing Association of Credit Unions (MAC) May 2018 CommonWealth's #RELATIONSHIPGOALS campaign won a 2018 Gold MAC award and went on to win the MACQUEE Best in Show award, which was decided through live audience voting at the May 2018 MAC Conference in San Diego.In addition to the MACQUEE, CommonWealth took home 2 Gold Awards, 2 Silver Awards and 1 Bronze award for their marketing efforts and programs in 2017.
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