
Fraser Donaldson

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About me
VP Sales & General Manager
Education

Leeds Metropolitan University
1989 - 1993Ba (Hons) Leisure studdies LeisureActivities and Societies: Swim Team
Experience

Thomas Cook
Jan 2001 - Mar 2008Trade relations manager for TCTO combined schedule and charter models. Account manager for distribution of the Signature brand within the Thomas Cook network. Manager of several Thomas Cook branches over a 4 year period starting in rural scotland developing quickly to Secure flagship City branches. Managing all aspects of the business with staff pools from five right through to thirty.
Trade Relations Manager
Apr 2007 - Mar 2008National Account Manager
Aug 2005 - Mar 2007Branch manager
Jan 2001 - Jul 2005

Geminex Hotels
Apr 2008 - Jun 2010Group Director Hotel Performance : Operations |Sales |MarketingDirector responsible for the Geminex Groups operational & commercial performance. Project management of new build hotels. Direct accountability for area teams and general manager population servicing 500,000 bed nights per annum.

IHG - InterContinental Hotels Group
Oct 2010 - Mar 2015Dual role combining & leading the UK&I Marketing & Leisure teams.A unique opportunity to craft and deliver the support to 61 Company Managed Hotels in the IHG UK&I portfolio. Responsible for a £1 million budget in 2014 and opening the doors to £100 million of tracked business. Head of Leisure Sales for IHG UK&I Managed Hotels.Supporting an industry leading team of sales and account managers in the Wholesale, FIT, Group, Transient and on-line Leisure sectors. Responsible for all the relationships and accountable for the performance of all the online trade partners within the Market segment. Part of a fantastic team specialising in Leisure for the Intercontinental Hotel Groups' Uk Managed Estate.
Director of Marketing & Travel Trade UKI
Jul 2014 - Mar 2015Director of Leisure Sales UK&I
Sept 2012 - Jul 2014Online Sales ( Uk & I )
Oct 2010 - Aug 2012

Valor Hospitality Europe Limited
Mar 2015 - Jan 2017Group Director of Sales & MarketingDirector responsible for all aspects of the sales and marketing functions. Reporting to the MD. I designed and built a team to meet the aspirations and deliver the budgets for Valor Hospitality Europe. With a portfolio of 22 hotels franchised from Hilton, IHG, Marriott and Best Western, unlocking the brands we worked alongside was key to the success my teams enjoyed. The group turnover of £170m was driven through trophy assets including the Crowne Plaza hotels in Stratford upon Avon, Glasgow and Nottingham for IHG. The Hilton portfolio boasted the DoubleTree by Hilton Leeds, Manchester and Chester Hoole Hall. The group delivered the first two AC by Marriott hotels in to the UK market in Manchester and Birminham. Show less

Totally Family
May 2017 - Dec 2017Non Executive Director - Commercial Marketing
Vision Linens
Dec 2017 - Apr 2023Group Hospitality DirectorLeading and supporting the Sales and Marketing teams to deliver the Vision mission of being the preferred supplier and distributor of specialist, luxury and performance textiles to the global hospitality markets.

Westpoint Vision
Apr 2023 - nowVP Sales & General Manager
Licenses & Certifications
- View certificate

Balanced Scorecard and Key Performance Indicators
LinkedInJun 2017 - View certificate

Managing for Results
LinkedInJun 2017
Honors & Awards
- Awarded to Fraser DonaldsonSales Team of the year IHG Feb 2016 My team was awarded the IHG Sales team of the year for all their hard work in 2015
- Awarded to Fraser DonaldsonFinalist 2011 National Sales Awards National Sales Awards Aug 2011 Short listed as a finalist for this years annual National Sales Awards 2011 presented in November in the Grosvenor.
Languages
- frFrench
- geGerman
- liLithuanian
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