Janine De Iorio, M.A.

Experience

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  Grey Matter Public Relations

  Aug 2014 - Jan 2018

  Director of Marketing And Public Relations

  • Executed public affairs strategies for university, non-profit, IT & CPG businesses• Increased social media engagement on corporate client account by 25%• Organized & facilitated bi-weekly partner meetings for grant management inclusive of 25 individual organizations• Collaborate with client leaders in marketing, communications, finance, human resources, legal, government relations & community relations to develop civic engagement strategies to improve client reputation

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  Peace Corps

  Aug 2014 - Jul 2015

  • Established, tracked and reported against program KPIs, including teaching over 1,000 youths in 32 rural villages healthy-living topics including environmental sustainability, gender equality, and personal nutrition• Overhauled branding, project goals and program policies to improve country-wide reputation and stakeholder buy-in • Developed, processed and managed $2,000 marketing budget and grant applications• Updated and implemented traditional and digital media relations strategies, resulting in multiple featured stories• Secured $10,000 in seven days via grassroots and digital fundraising campaign by activating volunteer and alumni networks• Established 15 partnerships with local, national and international organizations, including NGOs and corporations Show less

  • Public Relations Manager, Community and Youth Development Volunteer

    Aug 2014 - Jul 2015

  • Brand Manager, Border 2 Border

    Aug 2014 - Jul 2015
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  City of Los Angeles Bureau of Engineering

  Jan 2017 - Jun 2017

  Project Graphic Designer

  - Directed and executed the creative development of marketing materials to recruit female engineers

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  USC Annenberg School for Communication and Journalism

  Sept 2017 - Dec 2017

  Digital Marketing Specialist

  • Strategized and re-launched accounts on Instagram, Twitter and Facebook (@ASCJadv)• Updated website utilizing Drupal platform

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  The Walt Disney Company

  Jan 2018 - Jun 2018

  Associate, Enterprise Social Responsibility

  Partnered with internal and external groups to provide strategic communications counsel for enterprise-wide programming and campaign launch.

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  Golin

  Jun 2018 - Jan 2021

  • Designed and implemented marketing strategy, developed forecasting, and provided strategic counsel for global brands (ie: Walmart, PepsiCo, Dole, Exxon Mobile, Logitech) with revenues up to $611B+ • Managed a team of Marketing & Communications Assistants and partnered with an international team of VPs of Sustainability & Social Impact, Media Relations, and Data Analytics to implement strategy• Led market research and campaign monitoring, sustainability and social impact initiatives, public relations, partnership development, influencer management, product launches, and marketing programs • Produced materials including business reporting, presentations, media statements, press releases, presentations, speeches, newsletters, and other content consistent with client brand and narratives• Drove multi-faceted campaign strategies, securing over 1B+ in earned impressions Show less

  • Global Marketing, Communications & Media Relations Strategist

    Oct 2020 - Jan 2021

  • Senior Associate, Corporate Social Responsibility (ESG)

    Jun 2018 - Sept 2020
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  De Iorio Coaching

  Nov 2019 - Dec 2023

  Director of Marketing & Communications

  • Created leadership visibility and marketing strategy including digital marketing, SEO optimization, networking events, and podcast launch to increase engagement opportunities for CEO and coaching services supporting strategic growth of small businesses with annual revenues up to $160K+• Analyzed digital marketing insights through social media, podcast communications, and website including audience growth and engagement• Developed marketing and public relations strategy, increasing clientele by 300%+ in 6 months• Launched a leadership podcast with 10%+ month-over-month growth Show less

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  Cincinnati Public Schools

  Jun 2022 - Mar 2024

  • Lead marketing and communications strategy including internal, external, and executive communications, brand management, digital marketing, content development, social media campaigns, media relations, data analytics, and reporting for district with 66 sites, 6,500+ employees, and a network of 100,000+• Oversee a team of 6 including a Media Relations Associate, Digital Communications Specialist, Content Specialist, and marketing contractors responsible for strategic planning support and content creation • Manage a marketing and PR agency budget• Partner with executive leaders (Chief of Marketing, Chief of Staff, VPs, site leaders) and cross-functional team leaders in Marketing, Finance, HR, Legal, and Community Engagement to develop brandy strategy • Set and manage KPIs org-wide including social engagement, event attendance, client satisfaction, and program enrollment and track digital analytics such as click rates, audience reach, and impressions • Developed the district’s first proactive, strategic storytelling process resulting in a 50%+ overall growth in social media and 50%+ increase in positive media stories • Led DEI initiative and talent recruitment strategy through social ads, storytelling, content development, and events to increase black male educators by 9%+ within 7 months • Created first-ever crisis response manual inclusive of crisis tiers, response process, and messaging• Launched newsletter with 10-15% higher open rates and 2% higher click rates than industry average• Drove campaign with digital ads, media interviews, and direct marketing to successfully increase vendor participation by 200%+ and event attendance by 250%+ with 1,000+ attendees Show less

  • Communications Strategist (Manager)

    Nov 2021 - Mar 2024

  • Interim Director of Marketing & Communications

    Jun 2022 - Jul 2023
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  Great Parks

  Mar 2024 - now

  Director of Marketing and Communications