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Erika Roberts

Erika Roberts

Marketing Intern

Followers of Erika Roberts918 followers
location of Erika RobertsDallas, Texas, United States

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  • Timeline

  • About me

    Campaign Success Manager at iHeartMedia with expertise in Digital Marketing

  • Education

    • University of Arkansas

      2017 - 2021
      Bachelor of Arts - BA Mass Communication/Media Studies

      Activities and Societies: Chi Omega Sorority, Lambda Pi Eta Honor Society

    • University of Arkansas

      2017 - 2021
      Bachelor's degree Communication

      Activities and Societies: Chi Omega, Lambda Pi Eta

  • Experience

    • The Artist Evolution

      Jan 2021 - May 2021
      Marketing Intern

    • IHeartMedia

      Jul 2021 - Nov 2024

      • Strategize and create robust media plans to achieve the advertisers objective and KPI• Manage campaign deployments across display, social, streaming, podcast, email and OTT tactics• Work with Ad Ops to provide critical thinking and troubleshoot any creative/tracking/delivery issues• Collaborate with the design team on asset creation• Ensure successful campaigns across 30+ markets by building and nurturing strong professional relationships, ensuring seamless collaboration • Supported sales and three internal teams with end to end digital activation• Worked cross-functionally and acted as a liaison between multiple internal teams (Operations, Design, Sales) and external partners to ensure successful onboarding and growth of accounts• Manage custom reporting for digital campaigns generating revenue between 2k and 300k+• Experience in Salesforce, Tableau, Google Ad Manager, Komi, Triton, Megaphone, AdsWizz

      • Campaign Success Manager

        Jun 2022 - Nov 2024

      • Digital Solutions Coordinator

        Jul 2021 - Jun 2022

  • Licenses & Certifications