Samir Chatterjee

Experience

• 

  Zee Media Corporation Limited

  Apr 1999 - Dec 2003

  News Producer

  He was a member of the main desk of the channel and his job revolved around writing scripts and packaging news stories and features for the package producer & rundown producer. His stay on the desk and constant interaction with senior producers and bureaus across the country helped him hone his news skills, vital to understand various facets of the country's evolving socio-political scenario.Besides news, his pro-activeness helped him move as a Producer of Special Correspondent, which was a news-based feature show on the channel. He took complete charge of the same and handled almost anything and everything associated with the show - generation of story ideas, scripting, coordination with the national bureaus & technical direction.In addition, he also worked on the channel's International Affairs Desk and produced Worldview, a daily 30 min programme showcasing important global developments across the world. Show less

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  ABP Network

  Jan 2003 - Mar 2005

  News Producer

  He was one of the core members of the team that re-launched ABP NEWS in Hindi. Being a Producer he used to be the main shift in charge for various shifts throughout the week. He worked on the main desk, handled copies and rundowns and shaped bulletins into classy news capsules that took the channel to greater heights. His judgmental thoughts of news selection propelled the management to make him a key member of the Lok Sabha election coverage wherein he was one of the main brain behind the channel's hi-TRP show Kaun Banega Mukhyamantri. Today, Star News alias ABP news is the second largest news channel in the sub-continent. Show less

• 

  Network18 Media & Investments Limited

  Mar 2005 - Sept 2016

  Deputy Executive Producer

  Samir's job profile was of newsroom management that includes planning and executing the mainline bulletins of the channel, for which he closely interact with two of the channel's most important departments - forward planning and assignment. In fact, he was the de facto editor on call for the channel's prime time shows which are rocking with decent television rating points.

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  Deutsche Welle

  Jul 2008 - Dec 2008

  Editor

  While working with Network 18 he got a fellowship with Deutsche Welle Radio,Germany. This was his first experience with Radio. Working within an international setup. In Bonn he use to write stories, file reportage, edit & compare news bulletins. Due to his performance Deutsche Welle gave him an opportunity to cover the IAEA summit in Vienna. From there he reported in four languages Bengali, Urdu, English & of course Hindi.

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  India Legal

  Oct 2016 - Jun 2017

  Senior Consultant
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  Government of Jharkhand

  Jun 2017 - Jan 2019

  Regional Director
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  India Today

  Feb 2019 - Jan 2020

  Consulting Editor
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  News24

  May 2020 - Apr 2022

  Editor

  As an editor Samir was responsible for reviewing news stories to ensure they met the required standards of accuracy, clarity, and adherence to News 24's editorial guidelines. This would involve checking the grammar, spelling, and punctuation of the content, verifying facts, and ensuring that the overall message was effectively conveyed.Additionally, Samir's role involved coordinating with journalists and reporters to clarify information, provide feedback, and suggest improvements. Collaborating with other departments, such as producers or graphics teams, was also been part of his responsibilities to ensure the final output was well-integrated and visually appealing.By overseeing the final output of news content, Samir played a crucial role in upholding the quality and integrity of the news presented by News 24. Show less

• 

  Associated Broadcasting Co. Pvt Ltd (TV9)

  Apr 2022 - now

  Samir Chatterjee is in a strategic and leadership position in TV9 Network. His role involves overseeing the development, execution, and management of branded content initiatives to support the organization's overall marketing and branding objectives. He is responsible for driving the brand's content strategy, ensuring it aligns with the brand's values, target audience, and business goals.Key Responsibilities -1. Content Strategy: He is responsible for developing and implementing a comprehensive content strategy that supports the organization's marketing and branding goals. This involves understanding the target audience, identifying content opportunities, and defining the brand's unique value proposition.2. Team Management: This role involves managing a team of content creators, strategists, and other professionals. He is responsible for setting objectives, providing guidance, and fostering a collaborative and creative work environment. 3. Brand Integration: He works closely with other departments, such as marketing, communications, and creative teams, to ensure the integration of branded content initiatives across various channels and touchpoints. 4. Partnerships and Collaborations: Building strategic partnerships and collaborations is an essential aspect of his role. He identifies opportunities to collaborate with external content creators, influencers, publishers, and platforms to amplify the brand's reach and engage with new audiences. 5. Performance Measurement: He establishes key performance indicators (KPIs) and metrics to evaluate the effectiveness and impact of branded content initiatives. 6. Industry Trends and Innovation: Staying abreast of industry trends, emerging technologies, and content marketing innovations is crucial for Branded Content. He continuously seek opportunities to evolve and innovate .7. Budgeting and Resource Allocation: He is responsible for managing the budget allocated to branded content initiatives. Show less He was responsible for TV9 Bangla and TV9 Telugu. During his time in Kolkata, TV9 Bangla experienced tremendous success, increasing its market share from 8% to 20%, a growth of phenomenal 250% within a year.Following the success of TV9 Bangla, Samir was transferred to the headquarters of Associate Broadcast Company in Hyderabad, where he achieved similar success with TV9 Telugu, quickly becoming the market leader. Today TV9 Telugu has garnered more than 25 % of the entire market becoming numero uno position in Telugu world. Show less

  • Executive Editor -Group (Branded Content) TV9 Network

    Jun 2023 - now

  • Executive Editor

    Apr 2022 - Jul 2023