Rahul Puri

Experience

• 

  MakeMyTrip.com

  May 2015 - Jun 2015

  Marketing Intern

  - To find the customer perception towards Holidays in Delhi/NCR Region. - To Analyze the key areas from where holiday ambassadors can be recruited.

• 

  Grofers

  Aug 2015 - Aug 2015

  Marketing Intern

  - Expanded market consumption of Grofers application and achieved the target by 230%.- Achieved appreciation by completing targets under deadline, handling all customer queries and process improvement ideas.

• 

  Exponential

  Oct 2015 - Apr 2018

  Ad Operation Associate

  - Administered all Exponential campaigns with complete accuracy and quick turnaround time. (Display, Mobile, VDX, Pre-Roll, Bidder).- Orchestrate implementation, troubleshooting and quality check of online advertising campaigns.

• 

  Cognizant

  May 2018 - May 2022

  - Worked on client site for Google and optimized campaigns for Small and Medium Business (SMB) and Large Customer Sales (LCS) clients- Supporting the quality and optimization team to fulfill client expectations for its paid search strategy- Facilitated the training, evaluation, and feedback of new quality analysts for improvement.

  • Process Quality Analyst

    Sept 2021 - May 2022

  • Senior Process Executive

    May 2018 - Jan 2022
• 

  SI-UK India

  May 2022 - now

  Assistant Manager PPC

  - Experienced in leading and mentoring a team of PPC specialists, overseeing budgets, reporting on performance, and providing strategic recommendations to stakeholders.- Optimized GBP 1 million marketing budget across diverse paid media advertising platforms, ensuring the implementation, optimization, and management of digital advertising campaigns.- Analyzing advertising activities and understanding the markets they operate in by identifying the brand persona, finding the right target audience, and creating ad copy content for paid marketing campaigns, which helped in generating prospective leads by 30%.- Analyzed and evaluated the performance of the campaigns, conducted weekly reports, and presented results to the management. Streamlined reports improved efficiency by 10%.- Collaborated with multi-functional professionals in the development and implementation of paid media strategies to achieve business goals. Show less