Mika Guedes

Experience

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  CENTAURO

  May 2014 - Oct 2015

  • Forecasted performance and revenue targets for brands such as Nike, Adidas, and Reebok. • Created/Updated reports and analyses using data.• Used data on excel/SAP to create and update reports and conduct thorough analysis that was presented to upper management.• Tasked with developing analysis strategies that were used to enhance online sales, control inventory, prices, and product margins. • Administered new products register, order emission, contact with vendors and update KPI'S reports.

  • JUNIOR PLANNER ANALYST

    Jan 2015 - Oct 2015

  • INTERNSHIP

    May 2014 - Dec 2014
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  Agencia BW

  Feb 2015 - Jul 2017

  DIRECTOR

  • Sourced and prospected clients and partners, as well as developed relationships with artists and managed them.• Oversaw all the logistics of planning and promoting events, ensuring they ran smoothly from start to finish.• Performed analysis of the agency’s KPI and data, checking engagement to revenue and identifying how well projects performed compared to forecasts.• Worked with international artists such as Ann Clue, Stefano Noferini, Agents of Time, and other national artists.

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  Article

  Sept 2018 - Mar 2019

  DATA ASSOCIATE

  • Liaised with team members across various teams to solve irregularities and identify areas of improvement.• Updated, created, and implemented operational procedures for the logistics, customer services and operations team.• Charged with KPI analysis using data for customer care, logistic, and Operations, which was used to promote data-driven decision making.• Employed findings from data analysis to understand areas that were either overperforming and underperforming to adjust KPIs and operations. Show less

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  Ignite Entertainment

  Feb 2019 - now

  Music Manager | Talent Development and Project Management

  • Partnered with artists to execute over 50 global music campaigns, managing release schedules, promotions, social media, and touring logistics. Led projects that resulted in 300K+ streams and sync placements on platforms like HBO and Netflix.• Developed creative strategies to expand artist audiences, optimizing releases for 10M+ streams and improving visibility across DSPs and social media, contributing to consistent chart placements on platforms like Spotify, Apple Music, and Beatport.• Acted as the key liaison between artists and teams (record labels, agents, legal), facilitating clear communication across 10+ stakeholders per project, ensuring efficient workflows and seamless coordination.• Directed copyright registrations, live performance reporting, and royalty reviews, maintaining accurate discographies and song splits for 100+ tracks. Conducted royalty audits, leading to the recovery of underreported earnings and maintaining accurate financial reporting across projects.• Leveraged analytics to monitor DSP and social metrics, assessing campaign momentum and adjusting strategies to maximize reach, contributing to a 60% increase in engagement and keeping projects within budget.• Managed and booked international shows, including sold-out events for 1,500+ attendees in Brazil and 500+ in Vancouver, while organizing U.S. and Canadian tours for multiple emerging artists.Key achievements include guiding Sivz to 300K+ streams, securing sync placements on HBO, and achieving top rankings on Beatport. Led Nathan Chiu to win the Canadian Songwriting Challenge and contribute to a Juno-nominated EP.• Oversaw Wayfie’s growth to 10M+ streams, securing a sync deal with Blundstone, and earning recognition in the CBC Top 100 for 3 consecutive years. Show less

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  St John Ambulance

  Oct 2020 - Apr 2021

  WAREHOUSE & LOGISTICS ASSOCIATE

  • Performed a wide array of warehouse tasks, including stock receiving, sorting, and stacking, as well as processed outbound shipments, which involved picking, packing, and making logistic arrangements.• Spearheaded data management, working within established workflows and identifying areas of operations and efficiency improvement.• Fostered strong professional relationships with both vendors and colleagues, promoting a high-performing and inclusive workplace.

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  Moe's Home Collection

  Apr 2021 - Dec 2021

  • Skilled in data management, I successfully logged, organized, and visualized data from various sources, ensuring better structure and accessibility for analysis. I collaborated closely with business partners to maintain accurate, up-to-date product information on the customer side, strengthening relationships and ensuring alignment with customer needs.• By conducting thorough data reviews and comparisons to source documents, I ensured the accuracy and reliability of the data, reducing discrepancies and enhancing overall operational efficiency. My role consistently involved cross-functional collaboration, attention to detail, and continuous improvements in data handling. Show less • Customer-oriented and results-driven professional with expertise in managing order fulfillment and logistics operations. Successfully led communication with customers regarding back-order statuses and entered customer orders into systems, ensuring accurate pricing and order handling. Consistently assisted clients with inquiries related to items, orders, shipping, and payments, delivering high-level customer service.• Skilled in coordinating logistics, I worked with multiple shipment carriers through EDI systems and collaborated with internal teams—planning, warehouses, and Castle Gate—to schedule trailer shipments and guarantee timely delivery. By compiling and generating shipping reports, I effectively monitored shipment lead times, driving operational efficiency.• Proficient in financial operations, I managed incoming payments, handled credit memos based on payment deductions and claims, and supported seamless cash flow management. My experience also includes reviewing and addressing payment inquiries, ensuring high accuracy and maintaining customer satisfaction.• With a focus on improving processes and fostering strong business relationships, I have developed a strong ability to analyze, organize, and facilitate complex logistics and customer service solutions. Show less

  • Product Data Administrador

    Sept 2021 - Dec 2021

  • Ecommerce Associate

    Apr 2021 - Sept 2021
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  Evonik

  Apr 2022 - Jan 2023

  Document Control Specialist | Data Management and Compliance

  • Administered all aspects of document archiving, ensuring 100% compliance with workflows and procedures to maintain document integrity and security, improving overall data reliability.• Contributed to document control efforts by locating, triaging, and prioritizing files, resolving document issues in 50% less time, enhancing team efficiency.• Provided critical support during audits, assisting with digital system management and escalating issues to ensure smooth audit processes and system functionality.• Distributed and tracked production materials, ensuring on-time delivery and accuracy, contributing to the success of material management projects.• Managed daily data transcription and documentation for Electronic System Implementations, ensuring accurate and timely data entry that supported project timelines. Show less

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  GeoComply

  Feb 2023 - Oct 2023

  Licensing Operations Specialist | Process Automation and Data Management

  • Demonstrated expertise in digitally mapping database views to regulatory forms for licensing automation, collaborating with the Development Team and Licensing Coordinator to enhance operational efficiency.• Compiled and entered data to populate regulatory forms, ensuring 100% accuracy and completeness across all submissions, resulting in streamlined licensing processes.• Engaged with the Development Team on daily operations, expanding knowledge of database functionalities, improving team collaboration, and increasing productivity.• Examined and verified regulatory forms, ensuring proper formatting and completion prior to client delivery, reducing errors by 15% and improving compliance rates.• Coordinated and completed ad hoc tasks assigned by senior leadership, consistently delivering results within set deadlines, contributing to improved team efficiency.• Reviewed and processed business license applications, ensuring full compliance with applicable ordinances and exercising discretion in handling sensitive documentation.• Implemented initiatives to improve operations, streamlining workflows by 20% while maintaining high-quality customer service and meeting client expectations.• Identified and resolved operational issues, analyzed system usage, and advised on purchase decisions based on client needs, supporting improved documentation and resource allocation. Show less

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  Lululemon

  Dec 2023 - Aug 2024

  Licensing Coordinator

  • Collaborated with cross-functional teams to develop licensor-compliant products, improving workflow efficiency and reducing revisions by 66% through the creation and refinement of reports and data entry templates. Managed the end-to-end artwork and licensor submission process, reducing approval times by 60%, which contributed to a 64% growth in the program.• Identified and mitigated risks in campus projects, ensuring compliance and smooth execution. Monitored timelines for new showcases and projects from ideation to launch, guaranteeing on-time completion.• Acted as the key liaison between universities, colleges, and lululemon’s campus team, managing licensing matters related to artwork, responsible supply chain, marketing, and community initiatives. Reviewed and executed campus licensing agreements, ensuring timely renewals and adherence to brand guidelines.• Worked with licensing agencies to open new product categories and distribution channels, troubleshooting any issues as needed. Partnered with the Responsible Supply Chain team to meet corporate responsibility standards, managing FLA documentation and addressing product sourcing concerns.• Collaborated directly with school licensing directors, clarifying logo and trademark revisions, and providing detailed information on graphic packages and campaigns. Managed the Licensing calendar and tools, ensuring timely meetings, applications, renewals, and approvals.• Followed up on approval statuses to ensure on-time graphic releases for production. Developed and implemented new processes to enhance efficiency in the licensing program, including creating and submitting art files for campus bookstore operators.• Oversaw the full process from pre-buy graphic sell-in to product delivery, working closely with printers and production teams. Developed workback plans to support cross-functional teams and ensured data integrity across multiple systems by implementing consistency protocols. Show less

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  Lululemon

  Oct 2024 - now

  Licensing Specialist

  • Lead the strategy and execution of the Campus portfolio, driving growth and innovation through identifying new partnerships and negotiating deals based on market research and analysis. Align with the Strategic Sales Director to recommend partnerships with North American colleges, universities, and authorized campus retailers.• Manage cross-functional partnerships, collaborating with marketing, brand, and product teams to deliver assets, campaigns, and product assortments. Ensure alignment with campus licensing agreements and institution brand guidelines, while overseeing the creation and submission of art files for licensing approvals.• Build and maintain relationships with university licensing directors, acting as the primary liaison between schools and the lululemon campus team. Responsible for the full lifecycle of licensing agreements, from negotiating renewals to handling trademark and logo questions, ensuring adherence to responsible supply chain practices and corporate responsibility requirements.• Develop and maintain the Licensing calendar, tracking timelines for projects, approvals, and product releases to ensure on-time production. Oversee the end-to-end process from pre-buy to final product delivery to printers. Implement process improvements that streamline workflows, increase efficiency, and reduce risk, while ensuring consistent data integrity across licensing and production systems.• Communicate with licensing agencies to open new product categories and distribution channels, supporting troubleshooting as needed. Lead special projects and collections, providing recommendations to enhance licensing and branding strategies.• Consult on cross-channel projects, manage licensing-related marketing requests, and support the campus licensing sample process through order placements and approvals. Show less