Laura Lawrence

Laura Lawrence

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location of Laura LawrenceNew Zealand

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  • Timeline

  • About me

    Salesforce Functional Consultant

  • Education

    • CPIT

      2011 - 2011
      Graduate Diploma Sales and Marketing

      Spent one semester studying full time and the second semester balancing studying and completed an industry project on the viability of social media as a marketing tool for business during an internship with the Canterbury Employers' Chamber of Commerce

    • University of Canterbury

      2008 - 2010
      BA Communications, Classics, Film
  • Experience

    • Canterbury Employers Chamber of Commerce

      Jun 2011 - Apr 2012

      • Effectively carried out the dual role of CECC executive office assistant and Westpac Business & Community Hub receptionist.• For CECC my key tasks included processing certificates of origin for exporters, as well as providing a friendly and efficient service to CECC members.• As a receptionist at the Westpac Business & Community Hub I created and tested processes to enhance the level of service received by those using the Hub.• Improved the level of knowledge all staff had of upcoming events by collating two weekly booking reports every Friday afternoon. Show less

      • Executive Office Assistant

        Dec 2011 - Apr 2012
      • Intern

        Jun 2011 - Nov 2011
    • KPMG Australia

      May 2012 - Aug 2012
      Contractor

      This temporary editing role focused heavily on accuracy and attention to detail.

    • IDP Education Ltd

      Sept 2012 - Apr 2013
      Client Relations Team Assistant

      • Assisted the Client Relations Team in a wide range of tasks including:• Reported from the CRM system• Analysed the data produced in reports• Prepared and distributed communications to clients on both a small and large scale• Produced presentations and training material in PowerPoint• Created reference documents• Assisted in the creation of off and online profiles• Liaised with clients • Data entry from excel to CRM

    • Traction Digital

      Apr 2013 - May 2014
      Account Executive

      In this role I;- Built strong relationships with my assigned clients - Helped clients to implement innovative approaches to their email marketing strategy- Offered best practice advice- Worked with both small and large companies- Worked on high level strategy and basic campaign execution- Met sales targets whilst offering clients services that truly benefited their email marketing programmes.

    • Salesforce

      Jun 2014 - Jul 2020
      Principal Success Specialist

      Through hosting Workshops, Circles of Success, Webinars and creating content I aim to share knowledge with Salesforce Customers to help them grow and thrive with the solutions they have.

    • Deloitte

      May 2022 - now
      Functional Consultant
  • Licenses & Certifications

    • Advanced Administrator

      Salesforce
      Jan 2017
    • Marketing Cloud Social Specialist - Cert retired

      Salesforce
      Mar 2016
    • Sales Cloud Consultant

      Salesforce
      Apr 2016
    • Platform App Builder

      Salesforce
      Jan 2017
    • Salesforce Administrator

      Salesforce
      Dec 2015
    • Salesforce Certified Administrator (SCA)

      Salesforce
      Jun 2022
    • Service Cloud Consultant

      Salesforce
      Mar 2016
    • Marketing Cloud Email Specialist

      Salesforce
      Jan 2016
    • ITIL Foundation Certificate in IT Service Management

      AXELOS Global Best Practice
      Jul 2022
    • Pardot Specialist

      Salesforce
      Dec 2017