Safi Usmani

Experience

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  Accenture

  Jun 2016 - Feb 2021

  Adwords analyst

  - Understanding client’s requirements and analyzing the account.- Providing recommendations in order to help the client’s account perform better.- Proactively looking into the client’s account and recommending ways for improvement.- Writing and proofreading emails.

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  Google Operations Center

  Feb 2021 - Nov 2022

  Digital Marketing Specialist

  - Perform verification and enrichment of account and lead data using external tools and internal systems. - Ensure all aspects of data are accurate and matching. Flag discrepancies or issues to appropriate teams.- Research online resources and tools to identify decision makers and enrich their details to support sales outbound efforts.- Troubleshoot and triage any data or technical issues during collection and processing of data.- Identify opportunities to improve internal processes to expedite data deliverables to internal partners and teams.- Knowledge of data entity and database management.- Proactively looking into the client’s account and recommending ways for improvement.- Writing and proofreading emails. Additional Responsibilities:- Managing workflow of the vertical and ensuring the deliveries on time.- Ensuring the quality of deliverables of the vertical by doing the first level of check.- Leading all the project task of the vertical and ensuring the completion on time. Show less

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  OYO

  Oct 2022 - now

  Assistant Manager (Digital Marketing)

  Successfully led a team of CRM specialists, setting clear KRAs, ensuring accountability, and driving customer retention strategies. Coordinated with cross-functional teams to align goals and execute campaigns seamlessly.Consistently ensured the timely execution of campaigns while optimizing resources and managing multiple projects simultaneously. Spearheaded Search Engine Marketing efforts for 2+ OYO brands across Europe and the USA, achieving an overall ROAS of 8, contributing to 25% of total direct demand revenue and 45% of website traffic.Designed and executed end-to-end campaigns, including branding, prospecting, and re-marketing initiatives, across platforms such as Google Ads, Bing Ads, GDN, YouTube, Facebook Ads, Programmatic Ads, Criteo, and RTB House.Strategized and implemented email and SMS marketing campaigns, achieving a significant boost in customer return rates and loyalty.Gained hands-on experience working with diverse teams, ensuring alignment on goals and delivering results under tight deadlines. Show less