Carly Nealy

Experience

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  University of Virginia

  Aug 2008 - May 2012

  Student

  Bachelor of Arts in Spanish, Minor in Global Culture and Commerce • Dean’s List, Studied abroad in SpainMcIntire Business Institute, Business Certificate • Completed competitive rotational business program including 150+ hours of intensive study in accounting, management, marketing, finance and Excel.

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  1187 Creative, Inc.

  May 2009 - Aug 2009

  Account Management Intern

  • Assisted ad agency account managers in client meetings to reach creative solutions to match client’s advertising needs.• Researched potential client companies, identifying their needs and opportunities for value creation. • Served on project team to develop strategy and action plan to remarket the city of Paducah, Kentucky.

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  Tirant Lo Blanc

  Feb 2011 - May 2011

  Editorial Intern

  • Created an organizational system for financial receipts to increase efficiency of payment tracking.• Collaborated with other employees in a completely Spanish-speaking publishing company assisting with document reviews.

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  Enterprise Fleet Management

  May 2011 - Aug 2011

  License and Title Intern

  • Used Microsoft Access database to manage license and title operations for all Enterprise Fleet vehicles in the state of Ohio.• Initiated and implemented a project for simplified check distribution to increase payment efficiency.• Researched initiatives to increase teamwork in the office and gave a formal presentation of findings to coworkers and managers.

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  UVA Career Services

  Aug 2011 - Dec 2011

  Advertising, Event Planning, and Employer Relations Intern

  • Designed advertisements in InDesign to distribute through print, online, and social media outlets to promote career fairs.• Maintained relationships with employers and completed detailed phone calls recruiting employers to attend fairs.• Recruited, trained, and managed a group of 30 volunteers to assist at UVA’s largest career fair. • Prepared final reports for two major career fairs using Excel including information on finance, attendance demographics, advertising, and feedback to be used by the Executive Director of Career Services. Show less

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  Hunton & Williams LLP

  Jun 2012 - May 2013

  Case Clerk

  • Managed due diligence and case progression for clients and attorneys.• Analyzed and reviewed title, surveys, deeds, loan policies and other legal documents.• Corresponded with clients relating to transactions, coordinated closings, and obtained documents from third parties.• Supervised survey due diligence for $180M, 12 property, senior loan term facility deal.

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  Vanderbilt University

  May 2013 - Jun 2013

  Student at Owen Graduate School of Management

  • Completed 150+ hours of MBA level coursework and 250+ hours of project-based consulting through the Accelerator Summer Business Institute.• Reached innovative marketing and brand positioning solutions for Vanderbilt Athletics and Warner Music.• Consulted on projects for Nissan, Valor Collegiate Academy, and Surgical Care Affiliates.

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  Nashville Entrepreneur Center

  Aug 2013 - Nov 2013

  Project Management and Event Planning Associate

  • Managed public relations process for rebranding of the center and website to ensure proper messaging.• Wrote biographies to be permanently displayed on the Entrepreneurs’ Hall of Fame and scripts for the ceremony’s presenters. Managed all event social media.• Oversaw multiple aspects of the NEXT awards including reviewing scripts and videos and obtaining quotes and ordering event materials such as signage. • Coordinated day-of activities for Google for Entrepreneurs partnership announcement. Show less

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  InQuicker

  Jan 2014 - Mar 2014

  Business Development Specialist

  • Developed inside sales skills including engaging e-mail and call messaging to book meetings with top hospital executives for outside sales representatives.• Researched current market trends to create a target list of best possible leads within geographical regions.

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  Nisolo

  Nov 2014 - Feb 2015

  Community Outreach and Sales Associate

  • Contracted to develop and implement digital marketing strategy for Reddit, LinkedIn, and Google+.• Increased referral traffic from Reddit by 870% in first 30 days and developed premium partnership.• Used face-to-face marketing skills to exceed all retail and event sales goals.

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  The Marketing Store, North America

  Feb 2015 - Apr 2018

  • Managed the On-Demand Service Marketing program for Nissan and Infiniti with over 25MM communications sent annually resulting in over $422MM in revenue. Responsibilities included developing strategic briefs, reviewing creative, overseeing technical development of communications, and managing an online ordering platform for over 1,110 dealers nationwide. • Collaborated with clients to develop strategic initiatives to increase B2B revenue through dealer incentive programs and tactical communications. Promotions developed increased revenue by 20% year-over-year.• Led monthly client billing process with agency directors to review all pending charges, project future volume fluctuations, and flag budget risks. Developed cash flow forecast for all costs across 28 separate service marketing business programs to proactively manage $24MM budget.• Won peer-nominated award for top contributing employee across both the Nashville and Toronto offices. Show less • Oversaw the Recapture Marketing program for Nissan and INFINITI, developing targeted advertising campaigns to drive defecting customers to return to dealership for service. • Specialized in omni-channel marketing management including direct mail, email, and digital advertising.• Managed a full overhaul of campaign strategy and creative, using market research to develop a new campaign cadence and align creative with overall brand objectives. The first campaign in market achieved an 8% increase in customer response rate resulting in a 33% year-over-year increase in revenue.• Supervised the development of an updated dealer enrollment platform including wireframe review, technical build, integration testing, and implementation. Maintained over 99% dealer enrollment in national campaigns by creating promotional materials showcasing strategy, creative, and past performance metrics. Show less

  • Senior Account Executive

    Apr 2017 - Apr 2018

  • Account Executive

    Feb 2015 - Mar 2017
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  Hawkeye

  May 2018 - Jan 2022

  • Account Director

    Aug 2020 - Jan 2022

  • Senior Consultant, CRM Strategy

    Jan 2019 - Aug 2020

  • Account Supervisor

    May 2018 - Dec 2018
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  Redpepper

  Jan 2022 - now

  • Senior Account Director

    Sept 2024 - now

  • Account Director

    Jan 2022 - Aug 2024