Lisa Serrano

Experience

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  GloProfessional

  Mar 2001 - Aug 2004

  Account Executive

  Territory Manager for Las Vegas, Sothern Utah, Riverside Co, CA, and Arizona. Represented 6 product lines for cosmetic and skincare distributor. Provided product training and sales support to such doors as Nordstrom and Sephora. Executed sales strategies, analyzed competitive product offerings and provided training and education to all customers. Extensive reporting of appointments, expenses, and competitive activity. Secured spot in 2003 Academy Awards gifting suite with subsequent exposure in trade magazines. Collaborated with Mandalay Bay Spa in developing Spa Menu. Show less

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  Jan Marini Skin Research

  Mar 2006 - Jan 2007

  Account Executive

  Served as a top salesperson for an innovative skin care researcher. Demonstrated the value of cosmetics and skincare products to physicians, day spas and salons in the Las Vegas Valley. Negotiated terms, closed sales and wrote contracts. Launched revolutionary lash product that dramatically increased sales for the company. Extensively traveled to trade shows throughout the US. Consistently met and exceeded quotas.

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  Athena Cosmetics, Inc.

  Feb 2007 - Jan 2009

  Account Executive

  Independent sales representative for start-up cosmetics company. Opened numerous new accounts including large resort accounts such as Wynn Las Vegas and Macau, MGM Grand and Venetian Hotel. Provided ongoing customer service, training and promotional launches, as well as regularly helping exsisting customers sell through product thus increasing sales. Secured product placement in gifting suite for 2008 BET Awards.