Le Trinh

Experience

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  Sanofi Vietnam

  Jul 2012 - Oct 2016

  • Marketing research professional with dedicated experience in offering business insights by identifying consumer needs, market trends, and their implication of strategic opportunities.• Data analysis and strategic project member for launching and portfolio expansion. • Managing well database on monthly/quarterly/semester basis. Delivering data on monthly/quarterly/semester basis for standard & ad-hoc data request: timeliness and accuracy of data sent out.• Visiting fieldwork regularly together with sales team to enhance the market insight.

  • Market Research Executive

    Dec 2014 - Oct 2016

  • Market Research Officer

    Jul 2012 - Dec 2014
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  Olympus Medical device Viet Nam

  Nov 2016 - Aug 2019

  Section Manager

  Be in charge of Endoscopy Therapy device.• Develop excellence marketing plan. Evaluate brands performance, monitor and execute appropriate changes in brand plan to achieve optimal results.• Engage with KOLs and association to gain their endorsement about product recommendation and product training program.• Closely work with regional, global team and cross functional team for organizing hand-on workshops and training workshops.

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  Roche Diagnostics Viet Nam

  Sept 2019 - Dec 2020

  Product Manager

  Manage cobas HPV test with >7M$• National Action Plan project leader in 2020, successfully consolidating the footprint of the Cobas HPV into national program with provincial CDC: strengthening the market leading position thru training & geo expansion & engagement with KOLs. • Engage KOLs and Obstetrics and Gynecology Association to align, endorse for disease education, consultation education, diagnostic solution for Cervical cancer Screening program of MOH 2020.• Deeply understand market situation and reflect them in brand strategy planning. Develop brand plan and conduct hospital/department seminars for product introduction and engagement.• Engage sales team and related functional team within organization to ensure KPIs and sales performance reached. Show less

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  Merap Trading

  Jan 2021 - Aug 2022

  Brand Manager

  Manage top strategic brand Medoral, Osla family with total > 13M$.• Drive cross functional brand planning from strategy promotional mix to clearly defined budget, KPIs and time management.• Champion launch excellence process: market understanding, competitor landscape, concept test, product test and related pre-launch preparation. Monitor launch and post-launch performance.• Develop digital and customer experience strategies, aligning with brand positioning and brand personality for holistic consumer engagement and experience. Show less

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  Mayoly Spindler

  Sept 2022 - Aug 2023

  Brand Manager

  Own the biggest brand Tanakan with performance > 12M$ and manage 02 headcounts covering OTC market.• Set strategic vision to commercialize brands through DKSH BU head and dedicated sales team for Mayoly portfolio, especially for Tanakan.• Align with operating plan process provide guidance and prioritize resource allocation to achieve financial & operating plan expectations by aligning strategy with DKSH leader team and by reviewing monthly reports and monthly/quarterly meetings with them.• Drive cross functional brand planning from strategy promotional mix to clearly defined budget, KPIs and time management.• Develop and manage OTC commercial policy for company portfolio in alignment with leadership team and finance capability.• MKTG DTC joint-plan with chains: Tailor-made marketing campaigns to match each chain's annual plan within given budget for company portfolio.• Global Champion digital member to build brand communication for company portfolio. Show less

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  Pfizer

  Aug 2023 - now

  Trade Marketing Manager

  Responsible for Retail portfolio of > 20M$ with 11 SKUs. • Drive retail marketing strategies to increase product demand and sales to enhance product visibility in retail environments including 04 key chains.• Managing trade executive, lead trade discussion and supporting Marketing in terms of market insights