Awijit Singh

Experience

• 

  Star lead services

  Jan 2014 - Oct 2016

  Business Strategy Analyst

  ● Managed a wide range of E-Commerce clients across the Globe.● Created and planned a variety of PPC campaigns across a range of digital channels like Google Ads, Amazon marketplace, Bing Ads, etc.● Oversaw existing campaigns and made recommendations on how to optimize them.● Analyzed trends and made data-driven decisions.

• 

  Cognizant

  Oct 2016 - Nov 2017

  SEM Specialist

  ● Worked with Google on Cognizant's payroll for LCS clients as an account optimization expert.● My core responsibilities were to manage big E-commerce clients and optimize their Search, Shopping, Campaigns and optimize the feed from Google Merchant Center ● Discussed the media plan with clients to gauge the aim of the marketing strategy and suggest a better possible way to improve ROI.

• 

  Accenture

  Nov 2017 - Oct 2020

  SEM Manager - D2C

  ● Worked for Google on Accenture's payroll with specialization in Google Search and Shopping, handling the LCS segment of Google's clientage whose minimum budget was more than $20,000 per day.● Worked mainly on tools like SA 360, campaign Manager, and Google Analytics to improve productivity and enhance reporting experience.● Created Automated script to help automated audience implementation in large accounts.● Connoted and worked with Biggest E-commerce players like Amazon, Walmart, E Bay, etc.● Helped the clients in achieving their monthly and quarterly marketing goals by providing assistance in implementing and optimizing PPC, strategies effectively in order to meet the ROI.● Remained Star Performer of the year for consecutive two years, 2019 and 2020. Show less

• 

  Comfort Click

  Oct 2020 - Jun 2021

  Channel Manager - E-commerce

  ● Led the team of 5 executives working on GoogleAds, Bing, Amazon Marketplace.● Served as the main point of contact for clients, answering any performance-related questions.● Helped increase the revenue by 140% and tROAS by almost 100% for two of the largest clients in the health care sector and Pet food Category.● Along with paid, also managed the Amazon organic and inventory optimization for clients.● Thorough Experience in working over Multilanguage I.e., French, Italian, German, Dutch, Swedish, Spanish domains for PPC accounts.Clients - Costco. Weightworld, ShytoBuy, Animigo, Farfetch.com. Show less

• 

  Position²

  Jun 2021 - Apr 2022

  Senior Manager - E-commerce

  ● Leading team of Dynamic Account Managers.● Forecasting and audit for new and existing E-Commerce clients to meet their marketing goals deeming the current trend.● Influence future actions based on measurement metrics and brand health● Overseeing and owning multiple E-Commerce accounts across sectors like Healthcare, Skincare, Fashion and Office supplies.● Increased the revenue of one of the biggest clients by over 150% in 6 months.● Helped them create Merchant Center, Shopping campaigns, Amazon marketplace new campaign types like Brand Video Ads, Amazon Display reamrketing targeting, and optimize their full inventory of more than 10,000 products which helped increase the sales.● Work closely with the sales team to create compelling pitches to get new clients.● Managing daily budget between $20000 to $50000 for clients across the globe.● Lead and engage with local e-commerce partners and the wider Agency network to plan & identify new opportunities for a set of clients – keeping up to date with e-com best practices and innovations. Show less

• 

  Publicis Groupe

  Mar 2022 - Sept 2023

  Director - E-commerce

  • Led a team of around 40 professionals for L'Oréal India's e-commerce mandate• Brands - L'Oréal Paris, Maybelline, Garnier, L'Oréal Professional, Biolage and Matrix• Platforms - Google Ads, AMS, Flipkart, Myntra, Purplle, Nykaa, Big Basket, etc• Drive monthly, quarterly, and annual strategies for each brand keeping sufficiency in mind along with periodic evolution of the recommended strategy to measure the effectiveness• Built new launch Strategy for the new product prototype of L'Oréal sub-brands• Developed the e-commerce annual operational planning (AOP) for the brand Show less

• 

  Honasa Consumer Ltd.

  Sept 2023 - now

  General Manager - E-commerce