Kris Black

Experience

• 

  Mark Anthony Group

  Jul 1999 - Dec 2001

  Graphic Designer

  The Mark Anthony Group owns the award winning winery, Mission Hill Family Estate. They also own the brands mike’s hard lemonade® and EXTRA CiderTM and import/distribute a wide variety of international beer and wine. I was responsible for the creation of point-of-sale materials, promotional tools, menus, invitations and web imagery.

• 

  Philips

  Jan 2003 - Jan 2006

  Graphic Designer

  As Graphic Designer, I successfully translated subject matter into concrete design for Philips’ sub-brand logos, illustrations and technical details. I also held responsibility for concept and design of printed, embossed, and lasered graphics.+ Collaborated with cross-functional teams to establish vision, conceive designs, and complete deliverables within project deadlines and requirements.

• 

  Adnovate

  Apr 2006 - Nov 2009

  Senior Graphic Designer

  As Senior Graphic Designer, I led end-to-end design projects and provided creative guidance on scope, visual design, concept, and execution. Emphasized brand continuity across various media such as advertisements, invitations, brochures and leaflets, and automated CMS advertisement templates. Select clients included Yamaha, Saab,Ford, Hema, Mexx, Intratuin, Legal People and Manpower.+ Established and maintained consistency of brand assets across all marketing and product channels. + Design high-impact marketing collateral that enhanced company’s online presence and cemented powerful brand identity. Show less

• 

  Upper Deck International

  Dec 2009 - Nov 2010

  Senior Graphic Designer

  As Senior Graphic Designer, I supervised and coordinated all communication activities in Europe. I managed, coached, and mentored design teams, oversaw project timelines and deliverables, and guided production and communicated progress toward goals. I contributed creative communication materials, including graphic design assets, brochures, web pages, and other promotional pieces utilizing branding standards and guidelines. A few key achievements during this tenure include: ■ Conceived designs and marketing concepts used in sales support, advertising, and POS displays.■ Interfaced directly with marketing, sales, manufacturing, and customers to bring design concepts to high quality printed deliverables. Show less

• 

  Kris Black Design

  Dec 2010 - now

  Freelance Graphic Designer / Content Producer

  I help international companies market their products and communicate their intrinsic value. I work for some of the best brands in the world and am a valued partner and trusted resource. Clients: G-Star, Kipling, WE Fashion, Hunkemöller, Dockers, Paula’s Choice, AIMMS and more.Working collaboratively alongside in-house talent and creative agencies, and with 25+ years experience, I'm the best resource to help your team ideate and produce state-of-art marketing solutions.I'm an expert in maintaining brand continuity while simultaneously challenging boundaries. A Canadian native, I also bring the added benefit to the table of being able to write English marketing copy, streamlining your asset creation process. Show less

• 

  G-Star RAW

  May 2020 - May 2021

  Content Creator

  Working for G-Star as content creator, I specialised in email marketing, with a focus on design and copywriting, also being responsible for aligning the email marketing design/copy language with ecomm and social planning. One of my largest projects was creating a set of templates that would work both within existing programming limitations while also lifting the brand to a higher aspirational level.Working co-operatively with the CRM team, using A/B testing, strategic timing, content, copy and UX knowledge, I accomplished an improvement of CTO rates of up to +4% Show less

• 

  ING Nederland

  Oct 2022 - now

  Studio Project Manager

  My focus at ING is on improving quality, creativity, budgets, planning and stakeholder management for the in-house studio. I've grown the scope of projects from internal communications to externally advertised video productions, which contribute on a tangible scale to the KPI's of the business. I've upskilled the studio, sourcing and managing external resources: agencies and freelancers.My 25+ years of experience in corporate design, marketing and productions enable me to provide effective and knowledgeable feedback and be a strong C-level stakeholder manager. I'm a powerful link in the conceptual creative process and adept at producing disruptive content that both pushes boundaries and fulfils business goals. Show less