Ana Dragnea

Experience

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  KIWEE COMUNICATII

  Apr 2011 - Mar 2012

  Marketing Assistant

  Carried out promotional activities for the site’s products, including email marketing campaigns, social media promotion, and website merchandising.Maintained weekly performance reports, analyses, and forecasts for the company's products and campaigns.

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  4Culture Association

  Mar 2012 - Dec 2013

  Cultural Project Coordinator

  Coordinated the implementation of two EU-funded international art projects, including grant applications, project team recruitment and coordination, projectdeployment, reporting, and communication with the project stakeholders.Participated in national and international conferences, workshops, and partnership ­building activities.Managed ­email and social media communication for the projects, as well as internal communication and press relations.Projects:eXplore dance festival - international contemporary dance & performance festival (2012, 2013)WASP - Working Art Space and Production contemporary art center (opening September 2012) Show less

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  Flexidea srl

  Mar 2014 - Jan 2015

  Online Marketing Specialist

  Created and implemented mobile advertising campaigns.Optimized campaign performance based on reports and requirements.Conducted market research, created ad content, and optimized ad conversion flows.Facilitated internal communication between stakeholders (partners, management, clients).

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  Legba, Inc.

  Apr 2015 - May 2016

  Communications Coordinator

  Deployed the company's communication strategy (press releases, press interviews)Created ­blog content and technical documentation.Coordinated and created content for social media campaigns.

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  Zapiedo

  Jan 2016 - Jan 2018

  Co-Founder

  Zapiedo is a solution for footwear companies to provide improved shoe sizing and fit in a customization model at scale.Our footwear sizing system was based on 3D reconstruction and automatic extraction of foot measurements from a series of images collected with a mobile device.

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  Self-employed

  Mar 2016 - now

  Independent Contractor - SaaS Marketing

  Content marketing: research, planning, writing, and promotion.Copywriting: high-converting copy for different marketing materials (web, email, whitepapers, case studies, advertising, etc).Email marketing automation, marketing campaign deployment.SEO and competitor research.Sales assistance: lead qualification, lead generation, CRM management, sales deck prep, cold outreach.Clients: SaaS, ML, AI based platforms.

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  Freelance

  Feb 2019 - Dec 2023

  Marketing project management.Coordinated the planning and execution of website redesigns in alignment with SEO and CRO best practices for agency clients.Recruited and coordinated teams of content writers and designers.Marketing automation & email strategy to increase sales and customer retention.Conducted SEO audits and competitor analyses.Contributed to digital product design and launches (ProductHunt, Kickstarter).Co-created digital education products.Set up and maintained monthly performance and sales reports (user acquisition, sales, email marketing, website traffic, SEO).Client: Branding & design agency Show less

  • Independent Contractor - SaaS Marketing & Sales

    Feb 2023 - Dec 2023

  • Independent Contractor - Fintech Marketing & Communications

    Jul 2020 - Dec 2023

  • Marketing Project Manager

    Feb 2019 - Dec 2020
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  Drill.io

  Apr 2020 - Dec 2020

  Co-Founder