Sara Bonazzi

Experience

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  Slam Jam

  Mar 2007 - Sept 2007

  Marketing & Event Assistant

  Reporting to Marketing Manager, with main activities: Street Style Editorials, Athletes’ Sponsorships, Events Organization

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  Furla

  Sept 2008 - Oct 2012

  E-Commerce

  In this period, I worked on several aspects of online sales since the Ecommerce team was very small when we launched the online store: we were just two people.⚡Reporting to Ecommerce Manager first and then to CEO⚡Main activities: Social Networks Campaign, Digital Display, Newsletter Plan, Photography Coordination and Styling, Translations, Online Merchandising, Customer Care, Business Analysis, Website Set-Up

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  Kering

  Sept 2012 - Nov 2021

  Ecommerce Brand Manager

  I started my career in Kering as Web Merchandiser and in one year, I had the opportunity to become Brand Manager for Stella McCartney, briefly collaborating also with Alexander McQueen, Bottega Veneta and Brioni. ⚡Main activities: Strategic Business Insights, Marketing and Newsletter Plan, Photo-shooting Guidelines and Coordination, Buying, New Releases Design, Omni-Channel and Innovation Projects⚡Main Skills: Product Display and Sustainability, thanks to the unique chance to collaborate withStella McCartney for several projects and sale lines (women, men, children, sports, fragrances).⚡I've also been Member or Kering Gender Diversity Committee Italy. Show less

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  MIRAI.FLOWERS

  Dec 2020 - Nov 2021

  Floral Designer

  I joined the founder, Olena Vlasenko, a very good friend of mine, from the very beginning of her adventure, when MIRAI was just a concept based on the goal to offer flowers lovers an environmentally friendly, long lasting, alternative. At Mirai Flowers, I am in charge of the floral design and the brand image, in terms of photography guidelines and editorial contents. Creating bouquets that are a piece of design, plenty of effortless beauty and positive emotions is my aim, as well as creating customized bouquets based on clients’ personal feelings and desires. Show less

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  Freelance

  Feb 2021 - now

  Social media manager

  🩵 Social Media and Content Creation: Curated captivating social media posts, podcasts, and LinkedIn content, enhancing engagement and brand visibility across platforms.💜 Ecommerce and Digital Expertise: Orchestrated the setup and redesign of company websites, optimizing user experience and boosting online engagement.🩷 Strategic Partnerships and Collaboration: Creating relationships to amplifying brand recognition and resonance.🧡 Comprehensive Online Communication Strategies: Devised and executed comprehensive social media and newsletters strategies, across different platforms with adapted tone of voice.💛 Customer Engagement: impactful online client management, active listening and nonverbal cues expert. Show less

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  DandS

  Dec 2021 - Mar 2023

  Digital Media Consultant

  Senior Ecommerce Consultant for websites, mainly in the field of fashion and sports. My activities are: website set up plan, strategic marketing and communication, commercial planning, editorialcontents coordination. The Platforms used are Shopify and its Apps, Wordpress and WooCommerce, plus Video Platforms for eLearning.

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  Conversation Couture

  Nov 2022 - Aug 2023

  Social media manager

  Conversation Couture is the only e-learning and training company offering certification programs in luxury retail sales. We help luxury retail brands upskill their sales force and learn how to drive sales in a virtual environment. We offer:⚡ Online Learning CenterLearn at your own pace with the virtual retail sales courses. Unlock the full potential of websites’ virtual sales. Perfect for luxury brands looking to drive online sales and for professionals and students looking to upskill.⚡ Brand Customized TrainingFor support in specific areas of websites, we create personalised programs. These programs are great to show sales and marketing teams how to connect with clients and offer them an amazing e-commerce experience.⚡️Website ReviewGreat if you know something should change to improve your customer’s experience and increase sales, but you still need to understand the painful points. Recommended before a website review to optimise the investments.Discover the programs at conversationcouture.com and book a call to choose the best one for you:➡️https://calendly.com/sara-bonazzi-conversation-couture/15-minute-meeting Show less