Jon Erickson

Experience

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  Herff Jones

  Jul 1990 - Jul 2015

  Supported College Division functions essential to sales force productivity, including sales training, sales program implementation, and coordination of successful trade show events. - Identified opportunities for process improvement with sales and marketing teams.- Championed enabling technologies, such as Salesforce.com, to field sales teams. - Planned and implemented annual sales conference including managing $200K budget.- Coordinated yearly plan for participation in 35 regional and national trade shows, including management of $400K budget, staffing, logistics, display, and promotions. Show less Developed training activities for the Yearbook Division sales management team and more than 225 sales reps. Spearheaded strategic development, operations, policies and procedures, benchmarking, financial planning, and marketing. Selected, trained, and managed training and consulting staff. - Created, designed, and provided innovative training on digital products, and provided training and support materials on electronic products and commercial software to ensure sales teams received best-in-class training.- Conceived, managed, and instructed customer-based training at Tech Talk events across North America, working with more than 1,200 advisers at 53 separate events.- Championed emerging technologies to reps, resulting in a competitive edge in markets.- Continuously updated curricula to align with commercial and internal software changes. Show less Revitalized established sales territory in southwestern Washington. Coordinated communication among stakeholders to meet school yearbook program goals and ensure optimum customer experience. - Grew business to 44 accounts with delivered volume of nearly $900K annually. - Achieved 95% customer retention in a territory utilizing formal, “low price” bidding.- Strategized and implemented structured merchandising practices with customers to increase buy rates and profitability. Commission increased by 10% as a direct result. - Founded and directed Sound Yearbooks LCC, an annual summer yearbook conference with nearly 300 attendees and $90K budget. Show less Served as an independent, commissioned sales and service representative solely responsible for all aspects of business, including sales, marketing and service. Leveraged relationship selling methods to develop sustainable partnerships with school stakeholders. - Grew business from nine to 30 accounts, and delivered volume from $80K to $452K.- Received sales recognition for three years of new sales exceeding $100K per year. - Contributed to scholastic journalism community by presenting and keynoting at local, state, and national workshops, conferences, and conventions. Show less

  • Professional Development & Trade Show Manager

    Oct 2014 - Jul 2015

  • Professional Development Specialist / Manager

    Jul 2001 - Sept 2014

  • Yearbook Sales & Service Representative

    Apr 1994 - Jun 2001

  • Yearbook Sales & Service Representative

    Jul 1990 - May 1994
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  Herff Jones

  Oct 2015 - Sept 2016

  Territory Support Specialist & Signature Camps Director

  Served as a representative for sale territories without a permanent rep, while also spearheading curriculum development for the initial year of the Signature Camps initiative. - Provided best practices for marketing and production to 54 yearbook programs.- Retained 90% of existing business during transitional period.

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  Self Employed

  Nov 2016 - Mar 2025

  Marketing & Training Consultant

  Working as an independent consultant, projects included customized technical training for educational groups, small business marketing campaigns and branding, and publication coordination for a non-profit organization. Clients have included:- School District of Palm Beach County, West Palm Beach, FL- Institute for Study Abroad, Indianapolis, IN

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  The Institute for Study Abroad

  Jul 2018 - Mar 2025

  Marketing Operations Manager