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Krishnan Viswanathan

Krishnan Viswanathan

Regional Manager

Followers of Krishnan Viswanathan199 followers
location of Krishnan ViswanathanMumbai Metropolitan Region

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  • Timeline

  • About me

    Chief Manager at Bennett Coleman and Co. Ltd. (Times Group)

  • Education

    • Don Bosco High School (Matunga)

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    • SIES College of Management Studies

      2002 - 2004
      Master of Business Administration (MBA) Marketing/Marketing Management, General First Class

      Activities and Societies: • 1998-1999: Debate – Best Speaker • 1999-2000: Debate – Inter College (Qualified for Finals) • 2000-2001: Debate – Best Speaker A) SUMMER PROJECT:Title: New Product Development. & Launch Company: Checkmate Academy Private Ltd.Project Details:  To design the structure of the product based on market demand  To prepare and execute the marketing plan for the products B) OTHER PROJECTS:Title: Need-Gap Analysis to understand Consumer Buying BehaviourCompany: Balsara Group of CompaniesProject Details:  Descriptive Research to help position new product in the… Show more A) SUMMER PROJECT:Title: New Product Development. & Launch Company: Checkmate Academy Private Ltd.Project Details:  To design the structure of the product based on market demand  To prepare and execute the marketing plan for the products B) OTHER PROJECTS:Title: Need-Gap Analysis to understand Consumer Buying BehaviourCompany: Balsara Group of CompaniesProject Details:  Descriptive Research to help position new product in the house-keeping segment Need Gap Analysis for New Product Launch Show less

  • Experience

    • Outlook Group

      Mar 2006 - May 2013
      Regional Manager

      • Re-positioning Marie Claire in the marketplace with statistical inputs and launch of People Magazine• Complete Marketing Solutions for clients ranging advertising, promotions, BTL events, online . . .• Servicing Top Clients and Agencies and maximize business • Event and promotions for lifestyle brands• Special Advertising Initiatives for Clients to enhance revenues from conception to implementation

    • Bennett Coleman and Co. Ltd. (Times Group)

      May 2013 - now
      Chief Manager

      • Business Development expertise in Retail, Healthcare, E Business, FMCG, Clothing, • Pricing and Strategies for Growth in Revenue• Promotions and other Consumer Engagement Activation• Data Analytics• Integrated Marketing Campaign across Print, Radio, Online and On Ground in Healthcare• Relationship Management• Ideation & Events• Received Chairman’s Award for stupendous growth for key clients

  • Licenses & Certifications

    • Foundations of Leadership

      International School of Business