Lacey Osborn

Experience

• 

  Jackson County Office of Communication

  May 2016 - Aug 2016

  Communication Intern

  During my internship with Jackson County, I helped manage and maintain Twitter and Facebook content via Sprout Social, worked on print and digital materials for other departments in Adobe InDesign and Illustrator, and helped coordinate and execute various events, such as Jackson County's 4th of July Celebration, Amos Otis Day, and Frank White Jr. Invitational Golf Tournament. In addition, I also assisted with research for the marketing plan to begin development of the Rock Island Corridor, a 17 mile path that aims to interconnect the county. Show less

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  Communication Studies Program at UCM

  Aug 2016 - Dec 2016

  Communication Studies Leadership & Promotion Intern

  As part of this internship, I worked one-on-one with the professors in the Communication Studies degree program, serving as the voice for students by attending bi-monthly meetings. I developed and strengthened my relationship with each professor within the program. In regards to external facing duties, I managed the Communication Studies Facebook page by posting content - anything from job opportunities to interesting studies around industry - 3 to 4 times weekly. I also helped with any graphic design needs that come through the department. Show less

• 

  Attane

  Jan 2017 - Aug 2021

  - Scheduled and managed an assortment of product offerings, including website development and enhancements, automated email programs, digital media campaigns, branding, direct mail and marketing collateral- Resourced, scheduled and managed first streamline website product offerings, delivered within 6 week SLA and under budget - Implemented agile management ideals by facilitating daily stand ups, prioritization and backlog with website development team and ensured that delivery adhered to agile practices maintained by the organization- Aided in RACI exercises and retrospectives between cross-functional teams including Client Service, Creative, Project Management and Delivery to continuously define more efficient ways of working- Developed scopes of work for custom product offerings, outlining overview of project, cost estimate, assumptive timeline and project dependencies- Assisted with organization-wide transition to agile delivery and transition to new project management software by building consolidated workflows within Wrike and completed quality assurance efforts during migration of in-progress projects- Strengthened communication and relationships across all internal and external project stakeholders Show less - Defined project schedule, resources, deliverables, and key milestones with the goal of to complete work on time, within budget, meeting and exceeding client expectations - Initiated projects based on annual marketing plan or scope of work approval- Managed variety of deliverables while accounting for resource capacity, target due dates and allocated budget- Led client facing calls and drive communications regarding project status and timinga- Moderated multiple retrospectives to gather feedback on daily working agreements across departments and successes/failures of long-standing projects for process improvements- Implemented onboarding process for new business clients that included identifying and addressing dependencies blocking project kick-off, and provided clients with weekly status updates and target timing Show less - Developed annual tactical plans based on provided budgets in order to meet salesand marketing goals- Managed client's monthly marketing spend to ensure campaigns were in compliance with annual budget- Assisted with strategy development and implementation of cross-channel campaigns, including direct mail, paid media and digital marketing tactics- Provided in-depth analysis of ongoing digital marketing campaigns and maintained reporting for inquiry-based tactics- Trained and mentored Assistant Account Executives and new associates Show less

  • Lead Delivery Manager

    Mar 2021 - Aug 2021

  • Delivery Manager

    Feb 2020 - Mar 2021

  • Account Executive

    Jul 2018 - Feb 2020

  • Assistant Account Executive

    Jan 2017 - Jul 2018
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  Merkle

  Aug 2021 - Oct 2023

  Project Manager

  - Experience in managing Salesforce Marketing Cloud custom automation and journey builds, Service Cloud platform implementation and cross-cloud data architecture governance projects- Responsible for managing scopes of work ranging from $550,000 to $1.2+ million in value while maintaining 5% budget variance for 5-7 clients at a time - Serve as client’s daily point of contact for project progress, prioritization and budget/hours utilization - Assist with scope of work and change order development, including project impact reports, resourcing and pricing tool creation- Responsible for weekly internal and external stand-ups reporting on key project milestones- Define and manage project risk assessments and mitigations- Aid in monthly revenue forecasting and invoicing- Manage resource allocation and timesheet approvals weekly - Led discovery phases to collect business requirements to scope implementation and delivery project phases- Utilization of various project and resource management tools, including JIRA, Azure DevOps, Microsoft Project, Teamwork and Workfront Show less

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  EVERSANA INTOUCH

  Oct 2023 - now

  Senior Marketing Operations Program Manager