Deden Basarah

Experience

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  PT.Hero Supermarket tbk.

  Jan 1991 - Feb 1995

  Merchandising Spv.

  Selected And manage range product in Supermarket for all categoriesBuild relationship with supplier and principleManage and coordination with warehouse dept. fro schedule order and receivingAssistant store manager for all local promotion activities.

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  PT. Cussons Distibution Indonesia

  Jun 1999 - Apr 2001

  Key Account Manager

  Achieve key account sales targetSupporting and implementation the project Launching Cussons KidsManage A&P and trade discount budgetManage & coordination with 21 Area Sales Manager (West Java, East Java , Bali) and 4 sales adminsCoordinate trade marketing activities with Accounts and Brand Managers and Branch Manager nation

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  PT. Effem Indonesia a Mars Incorporated

  Jun 2001 - Oct 2005

  Modern Trade Manager

  Achieve company sales target (factory sales): Pedigree and Whiskas brandMaintain contact person to all distributorsMaintain professional business partnership with distributorsMaintain spending on A&P for distribution activities: distribution allowances, trade discounts, and distribution projectsManage distributors performance: Set annual and monthly product purchase target Set area-specific distribution target and portfolioSet product distribution guideline based on specific channel Show less

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  PT. Pan Pacific Development

  Jul 2006 - May 2007

  Regional Sales Manager

  Supporting and implementation the project Launching Mazola, Asepso and Brut activities.Manage A&P and trade discount budgetManage 2 Regional Distributor Sales Managers (West Java, East Java &Bali), 1 Demand Planner, and 3 sales adminsCoordinate trade marketing activities with Accounts and Brand Managers Monitor territory mapping distribution implementation between region East and WestDevelop account business planning and Distributor Set up distribution standard for distributor Show less

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  PT. GOODYEAR INDONESIA Tbk.

  Jun 2007 - Jan 2010

  Regional Sales Manager & National Key Account Manager

  Responsible for developing and improving sales performance in Key account ( Coca-cola, Toyota Astra Motor etc.), Sumatra Area and Kalimantan area by analyzing the sales operational, penetration in fleet, controlling stock, Payment and demand Distributor, coverage area and develop local promotions.Monitor and review distributor buffer stock level to comply with Product Distribution Agreement and promotion time table

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  PT. PUSPA PHARMA

  Jun 2010 - May 2013

  Business Analyst and Development Manager

  Developed brand strategy and NPD systems.Strategic Consulting, including business plan & sales strategy development.Advising new business on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.Generated new development for a medical device product development company that focuses on source factory projects, including medical devise market analysis.

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  PT. Buana Inti Gemilang

  Jun 2013 - Mar 2016

  General Manager

  Responsibilities :- Set Up over all Business• Assist Director in developing New Focus Business Company, Strategic and revitalize the system which effective and efficiency, P&L with scope production, Logistic and HRD • Assist Director for analysis and fact finding for Opportunity New Business According Stage Business for long term Business. • Build and development Recipe with Supplier • Create Standardized Process Product Development, HR Dept, Maintenance, Logistic • Manage 6 Branches, 4 Managers, 14 Supervisors, Total employees +/- 200Impact : • Growth Business 25 % 2013-2015 • Profit Growth 25% for 2014 (Net Profit) • Reopening and Re Engineering Braga Branch area on the track • Revenue and increase others Income from principle • Build Teamwork more efficient and effective and lean organization • Minimize Waste 20 % • Minimize loose sales 30% Show less

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  PT. SLU & DIJ

  May 2016 - Feb 2018

  Business Development Manager

  • Responsibilities : - Developing and implementing Strategic Plan for the overall business including Hire New Principle, product portfolios profitability, Development system, Term and Condition and ensure the achievements of overall business objectives. Principle ; JHHP, UNICHARM, ARNOTTS, YEOS, PONDAN, CHAMP, UNILEVER FOOD SOLUTION, BINTANG 7, DAN SOVIA. - Assist Director in developing New Focus Business Company, Strategic and revitalize the system which effective and efficiency ( Profiling Pasar Project) , P&L with scope Logistic and HRD - Assist Director for analysis and fact finding for Opportunity New Business According Stage Business for long term Business. - Manage 1 Supervisor and 3 staff ( Sales Support), 2 DC, 9 Branches Manager, 8 Supervisor Depo • Impact : - Unicharm Market Share All Ranges stand at 56% - JHHP Market Share Coil stand at 82% category GT - Building relationship with the principal has an impact on healthy overdue and adequate inventory Show less

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  PT. Aman Indah Makmur

  Mar 2018 - Dec 2020

  Nasional Sales Manager

  Responsible for developing and implementing Strategic Plan for the overall business Development including Hire New Distributor, product Porto folios profitability, Development Coverage system, Term, and Condition, and ensure the achievements of overall business objectives. Quality Manager Representative (QMR) ISO 9001:2015