David De Jong FMVA,CIMA

Experience

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  Reviewcentre

  Apr 2008 - Feb 2009

  Business Analyst/Project Manager

  • Data analysis, producing Ad hoc and regular reports, including weekly presentations to senior staff, giving insights in to trends in customer and commercial partner data.• Providing ‘What if’ analysis, business models and revenue/visitor traffic forecasts.• Desk research to assist with competitor performance reviews and industry audits.• Holding meetings with potential and existing commercial clients and partners.• Drawing the specifications document and managing the team who developed a new KPI system which warehoused and presented analytics data. Show less

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  Fox Filmed Entertainment

  Feb 2009 - May 2012

  Commercial Planning Manager

  Commercial Planning, Part of the overall Finance function. This is a highly commercial role with responsibility for the customer account profitability. Delivering market and financial insight on retailer performance and influential in shaping the strategic decisions for key customers and providing challenge and direction to the Sales team. Handling accounts with Trading Margin of circa £20m. Developing & building short term forecasts, Budgeting, 3 Year Strategic Planning and shaping Retailer strategy in conjunction with the Sales Director. Full ownership of Retailer P&L’s with particular focus on profit, margins, return on investment, key KPI’s and identification of risks & opportunities. Show less

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  Fever-Tree

  May 2012 - Apr 2015

  •Inputting in to the selection & management of 40 distributors, trading across 58 countries.•Market sizing analysis, identifying ‘white space’ for future growth.•Market Activation: Reviewing and enlisting distribution partners in new territories (Asia, Middle-East, Africa)•Drafting contract terms; price, marketing support, exclusivity and target setting.•Implementing a new marketing budget & spend management process across all territories.•Value chain analysis: Reviewing retail pricing across international markets to assess & control the brands price positioning. •New channel development; Duty Free, Ship Chandlery, Events, Catering.•Effecting new top down marketing campaigns and offering guidance and support to our network of distributors.•Working with large spirit brands to launch international co-promotion campaigns; (e.g. Bombay Sapphire and Havana Club) Show less Fever-Tree is a multi-award winning market leader in the burgeoning ‘premium mixer’ category, which it created in 2005. My role was to develop our commercial insights through market data analysis and implement best practice; business processes and information systems across the UK Off-trade and UK On-trade, once implemented I was to roll it out across our international distribution network. Market Insights:•Managing the build and roll-out of an EPOS database & reporting system.•Producing a two-year purchasing plan for market data which was to inform sales & marketing strategy, utilising:-Category Data -Consumer Panel Research -Qualitative, focus group researchUK Off-trade: •Through financial analysis to support terms negotiations and agree joint business plans with key accounts, including; Waitrose, Tesco, Sainsburys.•Through statistical analysis to develop a Promotion & pricing strategy across retail customers.UK On-trade: •Managing the end-to-end design, build & delivery of a ‘Sales Management System’ for;-Strategic Insight: This software utilised a database of on-trade customers, to give a detailed view of the company’s national spread/penetration, mapping new potential customers and tracking competitor activity.-Personnel Management: Tracking activity and performance, guiding management in geographic targeting of resource, remuneration and as a tool for account management/CRM.Additional Project Management roles: •New Product Development: Assessing market readiness and financial cost-benefit analysis of the introduction of a new product range; Cans. Show less

  • Global Data Strategy Manager (*Interim International Sales Manager)

    Mar 2014 - Apr 2015

  • Senior Business Analyst (International & UK On/Off Trade)

    May 2012 - Mar 2014
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  Seedlip

  May 2015 - Oct 2016

  Head of international sales (Interim)

  Managing all International Sales for Seedlip through its Distribution Partners & Brand Ambassadors.Launched Seedlip into 11 Markets across Europe, Australasia, North America, Middle EastProcess: Identifying the distribution partner, negotiating terms, agreeing pricing & value-chains, A&P Support, Launch/Channel/Key Account strategy, establishing targets & reporting systems, visiting & assisting market activation with founder.Assisted on Administrative & Management basis:• US Market - Seeding brand on West Coast in preparation for wider US wide roll-out.• Additionally laid groundwork at end of tenure for launch into; France & Spain before handing over to internal GMSundry Support & Systems:• Provided support to the wider UK team in the form of reporting process development, Excel-literacy, Data management.• Led the development of Sales-force (CRM) to make it fit for purpose: Management of team objectives, Tactical view on Key accounts, Strategic over-view of UK On/Off-trade. Show less

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  Thomson & Scott Ltd

  Oct 2016 - Apr 2020

  General Manager (& Head of International Business)

  Promoted to General Manager after 1yr of consulting, responsible for;International markets (Business development)Line management responsibility - UK Sales manager, Operations manager (6 personnel)Financial Planning (P&L, Cashflow management)Investor Reporting/relations + Capital raise; Angel Investor raise 2017, Crowdfunding Raise 2018

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  Bio-tiful Dairy Ltd

  Apr 2019 - Apr 2020

  Consultant (International Business Development)

  Consultant (International Business Development) Benelux, Scandinavia, Middle-East;

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  ALTC DDV Tennis Club

  Apr 2020 - now

  Board Member

  Tennis Clubhttps://www.altcddv.nl/

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  Kiss My Aperitifs

  Apr 2020 - Mar 2022

  Consultant (Fundraising & International Business Dev)

  Commerical StrategyInternational Business DevelopmentFinance

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  Frankfurt School of Finance & Management

  Sept 2021 - now

  Currently studying Msc in SME Finance and Sustainable Business Development
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  NOWAR Vodka

  Mar 2022 - Nov 2022

  Project Founder

  A non-profit, charitable initiative. Project RAWON - Raising fund for humanitarian relief in UkraineMission Statement: We enable consumers to choose products with purpose, and believe in capitalism with a conscience.

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  Step Stone Invesments BV

  Mar 2022 - now

  General Partner

  Creating a Limited Partnership Investment SPV: Investing in Real-estate (residential or commerical). With myself as GP and some family and friends as LP's (providing additional capital)Activities:- Setting the strategy and the scope (time-frame and capital requirements).- Building the Financial Model & Deck (Funding, Cashflow, Distribution)- Corporate Governance: (Ownership & Legal structure, Control & Decision making, Flexibility)- Sourcing: (Location research, DD, Acquisition)- Property Development & Management (Engaging 3rd parties and managing construction)4 Properties developed to date, 1 sold, 3 rented Show less

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  De Jong DUKE

  May 2022 - Jun 2023

  Member Of The Supervisory Board (Guest)

  Invitation to join the company for 1year as observer on the board

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  Butter & Crust

  Nov 2022 - now

  Non-Executive Director / Advisor