
Mohd Imran
Project Coordinator

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About me
Retail Marketing I Brand Communication I Experiential I Shopper Marketing I Rural I Client Retention I Operation Management I Store Roll outs I Interior
Education

Google
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Experience

Linterland (Lintas India) Pvt. Ltd.
Jan 2004 - Sept 2006Project Coordinator• Planning and strategy of brand re-launch “DALDA Refind” in Rural areas by exhibitions and Mela's, road show van promotions, free sampling, testing & product selling, various games to customers, canopies with promoters, quiz contest, leaflets & brochures distribution, stilt walker, puppet show, joker, milking karaoke, bumper prize, quiz contest, recipe contest, signage and promotion.• Brand launch of TATA MUTUAL FUND – Road show van campaign.• HINDUSTAN LATEX wall painting.• New product launch in rural area “Kirloskar Generator and Pump” • Planning, vendor management and operations Show less

EventXpress Management Service Pvt. Ltd. ( A new Indian Express Group)
Oct 2006 - Dec 2007Executive OperationsResponsibilities:• Strategy, conceptualizing, planning & execution of the event “Cavin Care Ability Award” • Planning and product re-launching and branding of ‘‘Iodex”• Planning & execution of “Star Helmet rally”• Social and Promotional campaigns. • Shop in shop & display units for "Amaron battery" • Interior and furniture work for "SAME" Tractor • Experiential and mall activation for Samsung mobile for touch & feel of smartphones.

DDB Mudra Group (DDB World wide)
Jan 2008 - Aug 2012Manager OperationsResponsibilities:• End to end project planning and operations of across industries• Buying, procurement, negotiation, new vendor development and implementation of retail visibility, and store rollouts• Market and competitor analysis • Creative, BOQ and operational manual preparation • MIS, data management and analysisPortfolio:• Hewlett Packard, Samsung mobile and electronics, Blackberry, ING Vysya Bank, MoneyGram, BSES and VLCC etc.Impact:• Developed retail communication strategy, best practice manual and retail standardize programme for HP world/HP hub and executed across the country• Handled 12000+ MBOs, 3000 SIS, 363 SMPP stores for Samsung Mobile and Electronics. Covered 12000 MBOs in 9 months for re-branding. Launch “Aamir Khans Touch the future Campaign”• Successfully expanded the Business of Samsung Mobile from North to South/West/East India.• Referred by Blackberry (RIM) retail marketing team for heading their Retail Branding Programs Show less

Milestone Brandcom Pvt.Ltd
Aug 2012 - Sept 2013Manager Client ServicingResponsibilities:• Part of Key Management team for planning, process and strategy to the benefits of brands.• End to end project planning client servicing and operations of across industriesBuying, procurement, negotiation, new vendor development and implementation of retail visibility, and store rollouts• Market and competitor analysis.• Creative, BOQ and operational manual preparation.• MIS, data management and analysisPortfolio: VOLVO Cars, Blackberry, Ingersoll Rand, TATA DoCoMo and Micromax, Haier etc.IMPACT:• Due to vast experience to handle clients/operations yield the best result for each campaign. • Blackberry again started working with same team• Successfully roll outs 100+ DoCoMo stores • Worked on multi agency pitch and worn the clients like Ingersoll Rand and Haier Show less

Lastmile Solutions India Pvt. Ltd.
Oct 2013 - nowResponsibilities:• Responsible to handle agency’s biggest client portfolioPORTFOLIO:Shell, TOTAL Energies, ITPO redevelopment, Amrita Hospital, VOLVO Cars, Jaguar Land Rover, Motorola, Nerolac, CP Plus, CEAT, Paytm, Rapoo etc.IMPACT:• Due to analytical skill and vast experience in handling the clients, project, plan and road map yielded the best result in each campaign.• Working closely with PMCs like TATA Constancy and Engineering, Meinhardt, URC Construction and AECOM and project architect.• Brought key changes in the process/strategy to benefits the brand.• Centrally manages 100+ Shell Select outlets for civil, interior, fit-outs, signage and brand visibility.• Health and Safety management and ICC audit clearance.• Digital marketing. Show less
Director Client Servicing
Apr 2022 - nowNational Head, Project
Apr 2019 - nowBrand Director
Oct 2013 - Mar 2019
Licenses & Certifications

Environmental Management Systems
Alpine Corporate ServicesJan 2020
Occupational health and safety management system
Alpine Corporate ServiceJan 2020
Search engine marketing
Great LearningJan 2022
Fundamental of digital marketing
GoogleJan 2020- View certificate

Project Management Essentials Certified
Management & Strategy InstituteMay 2021
Languages
- enEnglish
- urUrdu
- hiHindi
- arArabic
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