Yvonne Masopust

Experience

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  ORF

  Jan 1995 - Jan 1998

  Archiv
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  PR Agencies

  Jan 2000 - Jan 2006

  Senior PR Account Manager

  PR specialist for integrated corporate communication, product marketing, marketing communications for B2B, B2C as well as internal communications. Main focus on IT and technology, business industries, health care, environment, UN organizations, fashion & cosmetic industries, tourism.

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  Software AG

  Jan 2006 - Jan 2007

  Marketing Manager CEE

  Responsible for communication, PR, Marketing and Business Development Central & Eastern Europe (Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Slovak Republic, Slovenia).

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  SAP Österreich

  Jan 2007 - Jan 2010

  Corporate Communications Manager

  Responsible for all communication activities with relevant stakeholders for the market unit Austria & spokesperson: Media & public relations, internal/employee communications, lobbying/public affairs.Cross-divisional marketing support: B2B campaigns, print & online media planning, direct marketing, partner management, event management.Adviser for local management team & international Board members of SAP AG (messages, Q&As, interviews & panel discussions, speeches, presentations, customer & partner projects etc.) Show less

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  Unilever Austria

  Jan 2010 - Jan 2012

  Corporate Communications Manager

  Member of the extended Unilever Austria management team and responsible for all local corporate communication activities: external affairs, media relations, public affairs/lobbying, NGO communications, internal and employee communications, planning and realization of CSR as well as sustainability projects.Team member of the Multi-country Communications Organisation DACH (Germany, Austria & Switzerland)

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  Ubimet, aspern Seestadt

  Jan 2013 - Jan 2014

  PR Manager

  Ubimet:International communication strategy (including digital & social media)PR & Media Relations for Central and Eastern Europe & Australia Content MarketingInternal trainings (media interviews, storytelling, copywriting) aspern Vienna's Urban Lakeside:Responsible for classic & online PR, strategic communications, media panning, agency management, request management & crises communications

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  Masopust content consulting

  Jan 2015 - now

  PR & Marketing Professional / Owner

  masopust content consulting offers:✅Resource-optimised content strategies ✅ Consistent presence through smart content planning across owned, paid and earned media ✅ Technical communication that is easy to understand for your target audience ✅ Advice on AI content: Why, when and how to deploy✅Increased media presence in the DACH region

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  Donau-Universität Krems

  Jan 2019 - Feb 2020

  Externe Lektorin

  External lecturer for Digital Marketing, courses "Professional MSc Management and IT" and "Digital Corporate Governance - MBA"

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  Public Relations Association Austria

  May 2020 - May 2021

  Secretary General

  In cooperation with the PRVA Board of Directors, responsible for the management of the Public Relations Association Austria:  Member recruitment and retention, Acquisition of supporters, sponsors and business partners,  Finance and budget, PRVA Event Management, communications and Management and development of the office team.