Hillary Ramirez

Experience

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  Jelite.sas

  Jan 2020 - now

  Social Media Marketing Manager

  Job descriptions:Building content calendars and scheduling/publishing contentCommunity management (replying to comments and messages, flagging issues to other teams)Acting as a channel owner for all social media accounts (including knowing each channel’s best practices, deciding which content goes out where and when, and adapting content across channels)Creating campaign plans for business and marketing priorities (e.g. product launches, rebrands, awareness campaigns, contests, etc.)Writing creative briefs (to give direction to agencies and/or internal designers, video editors, and copywriters)Supporting influencer marketing efforts (such as identifying and selecting influencers, reposting content, and engaging with influencer posts)Creating weekly/monthly reports (and ad-hoc reports for major marketing campaigns, sponsorships, etc.)Social listening (including monitoring hashtags and branded keywords, detecting brand safety issues, managing social media crises, and identifying real-time marketing opportunities)Overseeing content, providing feedback to creative/content teams (acting as the subject matter expert for all content destined for publishing on social media)Guiding best practices for social media (staying up-to-date on new social networks and features)Creating and/or curating content (taking photos, writing copy, designing or modifying graphics, editing videos, finding UGC content, and contributing to editorial content) Mostrar menos

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  Bloom media

  Feb 2022 - now

  Social Media Marketing Specialist

  Provides day-to-day project management/content calendar support across a variety of initiatives ranging from campaigns to influencers to overall creative support for the BMG teamResponsible for managing the BMG’s client’s social media presence across the various platforms including but not limited to Facebook, Instagram, Twitter, and TikTok.Organizes, plans, and leads projects, status, and weekly updates on behalf of the BMG clientsServes as a project manager through the development of comprehensive project plans and maintains templates and creative briefing tools for key initiatives.Partner with designers, developers, and other specialists within the team to drive the delivery of contentKeep an eye on trending memes, hashtags, and upcoming social holidays to jump on when appropriate Mostrar menos

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  Blooh

  Jan 2023 - now

  Content Creator

  Key Responsibilities and Achievements:Content Production: Consistently developed high-quality, original content across diverse formats, maintaining a consistent brand voice and style.Multimedia Expertise: Produced and edited video content, designed eye-catching graphics and infographics, and crafted compelling written pieces, resulting in increased user engagement.Content Strategy: Developed and executed content strategies tailored to target audiences, incorporating SEO best practices to enhance discoverability and reach.Audience Engagement: Interacted with the community, responded to comments, and fostered a sense of community engagement, leading to improved brand loyalty and customer satisfaction.Analytics and Optimization: Utilized data-driven insights to assess content performance, adjusting strategies as needed to maximize reach and impact.Social Media Management: Managed and curated content for various social media platforms, growing followers and increasing social engagement. Mostrar menos