Gaurav Dhawan

Experience

• 

  Ibibo Group

  Feb 2010 - Aug 2013

  • Head & built the Automotive (Car & Bike) accessories and Cameras category.• Merchandised & sourced the products & catalogue, delivering the top line growth.• Deciding on Marketing Calendar & consumption of Marketing Properties.• Tracking and analyzing metrics like competition pricing, product level visits and conversions, delivery and service SLA's, product review and take action accordingly to enhance category traffic and sales. • Align the buying plan (quantity and timelines) to the overall Category business plan.• Formulated & executed the GTM strategy• Identify, evaluate and select appropriate product / vendor mix to achieve business objectives.• Generated 200% growth in GMV for both Automotive & Cameras• Pioneered the exclusive brand strategy by launching Cannon, Samsung, Panasonic, Digitek, Dapic, Abro etc & Third Party Alliances (Gaadi.com). Show less • Taken charge of Camera & Accessories category & build this category as one of the strongest pillar in the category structure/tree.• Build the catalogue catalog & introduced various brands under this category.• Was also responsible for smooth functioning of product catalogue for the TV campaigns.• Did Brand Tie-up with brands like Canon, Samsung, Panasonic, Nikon, Sony & Fujifilm to fetch better margins, products new launch & price updates. • Promoted cameras through affiliates & other marketing channels to increase the sales no.• Was also given the responsibility to introduce & build “Automotive (Car & Bike Accessories) category”, which is now among the top GM generating categories.• Got the brands catalog uploaded. Decastyle, Abro, Air wick, Ambipure, Sony, JBL, Pioneer, Rockford Fosgate, Waxpol, Turtle Wax, Ipop, Formula 1, FMS, Coido, Mee Mee, World tech are some of them.• Bringing sellers & Managing team of on-boarding of new sellers & merchants.• Sourcing & negotiating products prices Show less • Actively used promotional properties (Home Page /Category Page Banners, Top Sellers, SEM, Google ads, Facebook etc.) to create the buzz & increase the Sales.• Managing Roll of New Products & Un-publishing of Permanently discontinued products.• Order Execution with in TAT.• Introduced & promoted Category for the books which turned into Movies- “Books turned Movies”. • Sourcing, negotiating and buying of products for sale at the portal• Managing relationships with multiple vendors• Tracking sales targets, inventory, margins etc on a regular basis Show less • Launched Books category @ tradus.com.• Introduced Distributors & Publishers like Prakash Books, Harper, Penguin, Euro kids, Acme Books, Rupa Publications etc..• Vendor on-boarding through calls & FOS; also maintaining the relationships with the existing vendors.• Arranging the product catalog from the vendors & uploading them.• Quick execution on planned promotions- Changing the prices, banners created for home page & mailers. • Price Mapping of the products with other portals. Show less

  • Assistant Manager- Category Management

    Mar 2013 - Aug 2013

  • Sr. Executive Category Management

    Apr 2012 - Mar 2013

  • Sr. Business Development Executive, E-commerce

    Sept 2011 - Mar 2012

  • Business Development Executive

    Feb 2010 - Aug 2011
• 

  Jazzmyride

  Sept 2013 - Jul 2014

  Head Online Sales

  • Responsible for category strategy, revenue, top line growth, seller development, brand alliance, new business development, merchandising, maintaining market place health and customer experience for Automotive categories: Car Accessories, Car Audio & Video, Bike Accessories, Spare Parts, Styling and Riding Gear.• Developed plan for new website- Managed full project lifecycle: strategy, design, development, testing and implementation on Kartrocket.• Detailing the merchandising & navigation structure for home page, categories banners & products.• Integrated Uni-commerce for convenient inventory cataloging, racking & order flow.• Tied up with Cross Roads, Xenos (Free installation within 48 hours of delivery).• Maintaining and boosting the sales & profit on more than 10 ecommerce platforms.• Taken monthly sale to 10 cr from 0.75 cr with a net profit of minimum 20%.• Approving content for Social media channels (Facebook, Youtube & Blogs). Show less

• 

  Overseas Bazaar

  Aug 2014 - Sept 2018

  Business Head- Ecommerce & Wholesale

  • Created online & offline channels for B2B and B2C customers.• Responsible for overall Transactions, GMV, Take Rate & Gross Margins.• Sourcing of products from local market and China.• Created and managed brand named “CheckSums” for Overseas Bazaar.• Ensured CheckSums brand presence in online & offline retail stores.• Setting tie-ups with major e-commerce websites for daily deals, mailers, affiliate and social media promotions.• Integration with Unicommerce for unified inventory management.• Setting up the operations (SKU Mapping, Racking, Bar-coding).• Building & uploading the catalogue for Mobile Accessories/Automotive/Home/sports etc.• Detailing the merchandising & navigation structure for home page, categories banners & products.• Hiring & training employees to handle seller portal/daily orders/returns and payments.• Formulated End to End process optimization for on time order delivery/returns and online feedback.• Analyzing Ageing of stocks and formulating liquidation plans. Show less

• 

  GrandPitstop

  Oct 2018 - Aug 2020

  Head Of Business Development

  Indian Market• Developing new product & categories across motorcycle accessories.• Finalizing & developing the features, design & raw material for the product to be build.• Searching, funneling & finalizing the manufactures & suppliers based on the quality, reputation, area & price.• Contract manufacturing to develop the products as per our guidelines.Imports• Structuring, building, & streamlining Imports to have better pricing, quick turnaround time & all time availability of stock.• Building connections & negotiation on import charges with shipping agencies.• Finding the right product supplier offering the quality & rates required.Sales• Creating new & maintaining existing dealer network to maximize sales.• Creating & running offers for dealers to help achieving their monthly targets.• Visiting offline stores to understand the market- what sells & what doesn’t. Also, what competitors are doing & what new can be done.Innovation• Adding innovation to the products to offer something better then what customers are already getting & to stay steps ahead from the market.• Developing perfect product packaging, making sure the content & graphics justify product & brand image. Show less