Gerald Soh

Experience

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  Corporate Headhunters

  Apr 2015 - Jun 2015

  Recruitment and Marketing Intern

  • Established and maintained corporate page on social media platforms• Analysed and evaluated effectiveness of competitors’ marketing strategies on their website, social media and job portals• Collaborated with the IT department to enhance and upgrade existing webpage• Conducted extensive market research into uprising industry and suggested ways to penetrate these markets• Attended networking sessions and revisited past clients to maintain business relationships for client acquisition and retention• Observed and learned the entire recruitment process from candidate search to candidate interview and finally to recommendation to clients Show less

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  SMARKETING - SMU Marketing Society

  May 2017 - May 2018

  Vice President

  • Responsible for leading the Marketing and Events department• Handles the club's financial accounts• Liaising with external stakeholders for the planning and implementation of events• Organised various company visits, workshops and case competition for students

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  American Express

  May 2017 - Jul 2017

  Business Analyst Intern

  • Responsible for designing user-friendly dashboards and actionable KPIs for the sales and marketing team• Redefined product positioning and sales strategy from sales analysis (i.e. Identifying profitability of products and opportunity from customised sales)• Partnered with the foreign exchange trading team to derive cost saving measures through data-driven insights generated from cover trade analysis• Organised internal focus groups and interviews to obtain qualitative insights for improvements to sales and marketing collateral• Conducting secondary market research to identify and generate leads for sales team Show less

• 

  Xaxis

  May 2018 - Aug 2018

  APAC Marketing Science Intern

  • Responsible for the end to end development of an interactive benchmarking dashboard on Google Data Studio, pioneering the use of this visualisation platform for actual project• Presented and launched the dashboard to 15 markets across APAC• Conducted analysis and reporting for a major project

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  Shopee

  Jan 2019 - Feb 2022

  Responsible for managing policies and governance of seller related behaviours across 8 markets under the Policy and Analytics wing:• Spearheaded an initiative on a regional level to regulate poor seller performance. This includes qualitative study of root cause, quantitative impact analysis and simulation, and formulation of a robust strategy to reduce overall order cancellations.• End-to-end project management of new tools and products for both sellers and internal stakeholders. Project typically involves conceptualisation and competitor benchmarking, and collaborating with product team to translate business requirements to actual product specifications. Coordination of testing, reporting and tracking of impact was also done for several projects.• Regular policy reviews; identifying gaps in policies and introducing new ones. Involved gathering buy-ins from regional teams and proposing to senior management through quantitative and qualitative means.• Ad-hoc analysis and other automation of processes using Spark and Python. Show less

  • Senior Associate, Regional Seller Operations

    Aug 2021 - Feb 2022

  • Associate, Regional Seller Operations

    Jul 2019 - Jul 2021

  • Regional Marketing Analytics Intern

    Jan 2019 - Jun 2019
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  WeWork

  Mar 2022 - now

  Partner with South-East Asia and Australia sales leadership to own and manage sales territory while driving global projects• Work with senior management and other internal stakeholders to define and set sales targets on a global scale to ensure sales organisation success• Drive regional strategy and insights for sales managers through data driven analysis• Measure sales team productivity and workload, and facilitate in resource planning • Refine sales processes to ensure high level of consistency and efficiency to develop operational excellence• Responsible for delivering periodic reports to senior management to monitor sales KPIs, pipeline and forecast• Create automated reports and dashboards using Salesforce and Tableau to provide real-time monitoring of sales funnel and team performance to enhance productivity• Facilitate sales training on sales support systems and tools to internal users• Maintain CRM data accuracy and integrity Show less

  • Manager, Sales Operations & Strategy (APAC)

    Jan 2025 - now

  • Manager, Sales Operations & Strategy (South East Asia & Australia)

    Mar 2024 - Jan 2025

  • Senior Lead, Sales Operations & Strategy (South East Asia & Australia)

    Jun 2023 - Mar 2024

  • Senior Lead, Sales Operations & Strategy (South East Asia)

    Mar 2022 - Jun 2023