Eda Çoplan

Experience

• 

  TUPRAS

  Jan 2009 - Feb 2009

  Quality Control Intern
• 

  Eczacıbaşı Girişim

  Aug 2009 - Sept 2009

  Research and Development Intern
• 

  LSG Sky Chefs

  Aug 2010 - Sept 2010

  Sales Intern
• 

  IKEA Group

  Nov 2011 - Aug 2015

  • · Determines the long term pricing and marketing strategy according to local market dynamics.· Prepares and leads annual budgets of responsible product groups (workspaces, lighting and home organization) through simulation of sales & profitability in line with pricing strategy.· Determines and prepares the Business Plan of responsible product groups according to global and local priorities.· Develops and implements the long term marketing communication strategy for responsible product groups.· Drives all the commercial activities and campaigns and leads the projects for responsible product groups.· Analyzes monthly sales and profitability figures and takes actions for each store when it is required. · Follows up the competition closely and takes immediate actions according to competition to secure pricing strategy of IKEA.· Leading software development team Show less · Determines the long term pricing and marketing strategy according to local market dynamics.· Prepares and leads annual budgets of responsible product groups (workspaces, lighting and home organization) through simulation of sales & profitability in line with pricing strategy.· Determines and prepares the Business Plan of responsible product groups according to global and local priorities.· Develops and implements the long term marketing communication strategy for responsible product groups.· Drives all the commercial activities and campaigns and leads the projects for responsible product groups.· Analyzes monthly sales and profitability figures and takes actions for each store when it is required. · Follows up the competition closely and takes immediate actions according to competition to secure pricing strategy of IKEA.· Leading software development team Show less

  • E-Commerce Executive

    May 2014 - Aug 2015

  • Product Executive

    Nov 2011 - May 2014
• 

  Bayer

  Aug 2015 - Jul 2022

  • Support creation of holistic approaches to customer and brand programs, by influencing internal stakeholders to view online and offline marketing efforts as a cohesive whole.• Identify, initiate and execute multichannel campaigns for responsible brands in line with the overall brand strategy.• Lead identification of key performance metrics for individual channels and prepare and analyze these channels for timely monitorization of channel effectiveness.• Support development and execution of Multichannel KPIs and analyzes and use of multichannel data for better targeting and segmenting customers.• Develop and analyze customized approaches in multichannel marketing projects, store and share best practices within the organization.• Arrange cross-functional meetings to facilitate multichannel closed loop marketing approach identify performance drivers for multichannel interactions, analyze data to gain insight, recommend corrective actions and consult on improvement area.• Train newly joined stakeholders on multichannel approach and interact regularly with all stakeholders to have them better understand the multichannel approach.• Act as the liaison and consultant between agencies and internal stakeholders for multichannel marketing projects.• Execute existing online/offline projects and contribute to creation and maintenance of the new projects. Show less

  • Integrated Multichannel Marketing Business Lead & Scrum Master

    Dec 2020 - Jul 2022

  • Product Manager

    May 2020 - Dec 2020

  • Integrated Multichannel Marketing Business Partner

    Dec 2018 - Apr 2020

  • Multichannel Marketing Specialist

    Aug 2015 - Dec 2018
• 

  AbbVie

  Jul 2022 - now

  • Omnichannel Marketing & Innovation Manager

    May 2024 - now

  • Digital & Multichannel Marketing Manager / Project Management Officer

    Sept 2023 - May 2024

  • Digital & Multichannel Marketing Manager, Allergan Aesthetics

    Jul 2022 - Sept 2023