Natalie McClure

Experience

• 

  Banco Santander

  Jan 2005 - Jan 2007

  Marketing Assistant
• 

  Allied Vehicles Ltd

  Mar 2007 - Apr 2010

  Senior Marketing Manager

  Oversee all offline and online communications for two of the company's branded divisions, targeting customers both within the private and public sector. Plan, develop and lead multi-channel TTL marketing campaigns to drive awareness, brand love and business objectives. Responsible for control of the marketing budget and for the support and development of key members of the marketing team.

• 

  Scottish Life

  Apr 2010 - Sept 2011

  Marketing Campaigns Manager

  Successfully create, co-ordinate and deliver all promotional marketing campaigns and communications activity for B2C and B2B audiences. Ensure campaigns are fully integrated across all customer touch points across a variety of channels. Stakeholder and agency management within a complex matrix organisation.

• 

  SgurrEnergy

  Oct 2012 - Aug 2013

  Senior Marketing Manager (Contract)

  Lead on development and delivery of integrated marketing plans for the UK.Identify potential marketing opportunities and new mediums for the creation of successful communication campaigns to position the company as a leading player within the renewable energy market.Identify PR opportunities, draft press releases and liaise with media contacts to secure positive and significant editorial coverage in relevant media.

• 

  Barclays

  Aug 2013 - Oct 2022

  Lead on the strategic and creative development of brand advertising, content partnerships and brand activations for Barclays in the UK. Manage planning and delivery of customer-centric, insight driven TTL campaigns which drive customer connectivity and brand consideration.Management of media and advertising agencies and strategic partner relationships to deliver best in class marketing communications. Create and deliver integrated marketing and brand communication plans for Barclays UK lead citizenship programme, LifeSkills. Lead agencies and charity partners to develop a range of activity including ATL, direct marketing, social, PR and events.Manage talent relationships with celebratory ambassadors. Plan and deliver insight driven, TTL integrated marketing communications & campaigns, including ATL activity, to drive acquisition and hit commercial targets for Barclays Wealth and Investments

  • Brand Marketing Manager

    Apr 2018 - Oct 2022

  • Brand Communications Manager

    Aug 2015 - Apr 2018

  • Brand Marketing Manager

    Aug 2013 - Aug 2015
• 

  John Lewis & Partners

  Oct 2022 - now

  Senior Brand Marketing Manager