
Kristen Duncan

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About me
Content Marketing Manager at Mainstreethost
Education

State University of New York at Fredonia
2008 - 2012Bachelor's degree Public Relations, Advertising, and Applied CommunicationActivities and Societies: PRSSA Minored in History with concentration on American Culture and Society.
Experience

Mainstreethost
Apr 2012 - nowResponsible for leading a talented staff of in-house and freelance writers, handling both internal and external issues related to content services and ensuring that our department progresses with the company and the web marketing industry. Was in charge of managing any and all marketing packages that include the user experience software, Hotjar and/or Mouseflow. Daily responsibilities include creating new accounts, verifying that all active accounts are functioning properly, assigning tasks to select UX engineers and serving as the main point of contact between Mainstreethost employees and both Mouseflow and Hotjar representatives. Responsible for delegating tasks to members of the writing team, handling both internal and external issues related to content services and working alongside management to ensure that our department progresses with the company and the web marketing industry. Developed website content, blog posts, newsletters and press releases for some of the company's top clientele. Acted as main point of contact for clients. Responsible for staying current with changing Google algorithms and using Google Analytics to create the most effective meta titles, tags and descriptions to achieve each client's web marketing goals.
Content Marketing Manager
Jan 2017 - nowUser Experience Consultant
Oct 2015 - Apr 2017Assistant Content Marketing Manager
Apr 2015 - Dec 2016Content Writer
Jul 2012 - Apr 2015SEO Specialist
Apr 2012 - Jul 2012
Licenses & Certifications

Inbound Marketing Certified
HubSpotJan 2015- View certificate

Adult and Pediatric First Aid/CPR/AED
American Red CrossApr 2016
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