Sonal .

Experience

• 

  Wipro

  Jun 2017 - now

  • Develop the content strategy and execution plan for all the industries in Consulting service line in partnership with the regional marketing leads• Collaborate with the business stakeholders to design and execute marketing plan that aligns with the market trends and drives the strategic goals of the service lines• Experience in working on multiple content types including blogs, whitepapers, reports, client success stories, solution pages, analyst ranking pages, brochures, video/ video testimonial scripts, elevator pitch, mailers, newsletters, social posts etc.• Collaborate with regional marketers and Consulting business SMEs to translate customer insights and market trends into compelling thought leadership articles• Gather feedback on content from the campaign performance and elevate content strategies to improve customer engagement, conversion rates, and lead generation• Work closely with the web team to adopt best SEO practices and enable higher page ranking on the search engine• Manage multiple content projects across industries while ensuring high-quality content delivery• Plan, organize, and execute marketing events, conferences, and webinars• Manage the industry page updates with latest and relevant content• Collaborate with external agencies for developing marketing collateral, ensuring timely delivery and high-quality output• Collaborate with external publications to publish trending thought leadership pieces• Manage Press Releases for big wins and solutions for the Consulting business line• Manage Analyst RFIs for all the industries in Consulting and promote the Analyst Reports widely• Manage organic promotions on social media for all the content that we publish on the website• Collaborate with different Consulting alliances to create joint blogs and case studies, conduct webinars, manage joint PRs etc.• Maintain brand standards and ensure compliance across all marketing and communications channels Show less Marketing• Create several marketing collaterals on a regular basis that include - mailers, flyers, newsletters, case study booklets, PPTs etc• Organize and conduct internal and external webinar and create requisite marketing collaterals• Conduct comprehensive secondary research and create engaging blog content for the Wipro Digital website• Generate powerful and engaging content for customer testimonial videos and execute all the associated activities• Generate scripts and storyboard for creating videos on my practice solutions and frameworks• Create and publish elevator pitch, case studies and blogs on the website and leverage SEO to improve search engine ranking• Prepare questions and create briefing decks for conducting Analyst Inquiries and Analyst Briefings• Create and publish organic and inorganic social media posts to promote various external webinars, blogs and case studiesAlliances• Manage end-to-end execution, generate content and create marketing collaterals for internal and global partner events• Create joint blogs and case studies with the partners and get them published on the website• Create and publish social media posts to promote various global partner events• Manage and regularly update the alliances page, with fresh content and new logos, on the websiteDemand Generation• Drive demand generation for practice offerings by running mailer campaigns and webinar series on various practice offerings• Plan joint go-to-market strategy with partners for the targeted customers to drive demand for the practice offerings • Influence ongoing deals with customers by creating powerful presentations for customer meetings• Conduct secondary research on trending topics and analyze their impact on our practice offerings and solutions Show less

  • Marketing Manager

    Apr 2023 - now

  • Assistant Manager | Energy & Utilities

    Aug 2021 - Mar 2023

  • Assistant Manager

    Dec 2020 - Jul 2021

  • Senior Digital Marketing Executive

    Jun 2017 - Nov 2020